Success in attracting top talent is every bit as important as winning customers, but many small businesses focus more on marketing their product than marketing their company to potential new hires. According to Thad Price, CEO of HR tech company Talroo, “Many job seekers want more; they want a career path. They want to be part of something bigger. This requires you to rethink how you attract the candidates that want to grow with you. And that's marketing, right? That's buying into the brand, focusing your energy on the right audience that's looking for an opportunity and not just this transactional nature of income.”

[2:03] How the job market has changed

[5:36] Opportunity for small and medium-sized businesses to attract talent

[7:14] Brand, recruiting, and retention

[8:40] Gen Z and sense of purpose

[10:48] Being specific and strategic about how you market open positions

[14:33] How can generative AI improve talent attraction?

[18:06] Small businesses and generative AI

[19:47] Using generative AI to make job postings more engaging and focus on skills

[21:45] Solutions for the administrative burden of recruiting and improving candidate experience

[30:04] Where companies stumble in attracting and retaining talent

Guest Bio

Thad Price is the CEO of Austin, TX-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/talent acquisition space. Under Thad’s leadership, Talroo continues its mission of disruption in the industry. Prior to joining Talroo, he was a VP of Business Development at Job.com.

Links

https://www.linkedin.com/in/thad-price-2368b/

https://www.talroo.com/

https://www.readysethire.com/

https://press.nordstrom.com/news-releases/news-release-details/nordy-pod-truth-about-nordstroms-legendary-tire-story

https://www.hrmorning.com/articles/top-talent-acquisition-challenges-2023/

https://www.hrmorning.com/articles/ai-recruiting-hr-professionals-guide/

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