Rethinking Tech

The Super Bowl didn’t just sell products this year.
It sold narratives.

From AI ads dominating the broadcast to Bad Bunny’s halftime performance igniting a geopolitical debate, Super Bowl 2026 became less about football — and more about identity, monetization, and cultural power.

This wasn’t just a sporting event.
It was a live experiment in how tech companies shape public trust, how platforms amplify division, and how artists challenge national narratives.

In this episode, we unpack how the Super Bowl became a battlefield for AI branding, political symbolism, and the future of digital infrastructure.

• Why AI companies flooded the Super Bowl with ads

• The Claude vs ChatGPT feud and the battle over monetization models

• Are AI Super Bowl ads education — or propaganda?

• Amazon Ring, surveillance concerns, and public backlash

• Kalshi’s prediction market surge and regulatory scrutiny

• Tech infrastructure failures during peak cultural moments

• Bad Bunny’s halftime show and the debate over American identity

• The geopolitics of Puerto Rico, Latin America, and cultural belonging

• Should artists use their platform politically — or stay neutral?

• Why TikTok stayed out of the Super Bowl spotlight

The Super Bowl remains one of the last true monoculture moments — with over 125 million Americans tuning in simultaneously.

When tech companies choose that stage, they’re not just advertising products.
They’re attempting to reprogram society’s relationship with AI.

At the same time, a halftime show sparked debates about sovereignty, representation, censorship, and the global image of America.

This episode explores what happens when sports, tech, politics, and capitalism collide — and what it reveals about where society is heading next.

What this episode covers is Why this matters:

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

AI is “coming for your job.”

We’ve heard that before.

But this time, markets reacted.

India’s benchmark IT index dropped roughly 6% following the release of Anthropic’s Claude coworker plugin — a tool designed to automate the exact kind of repetitive, high-volume knowledge work that built India’s outsourcing model.

Is this hype?
Or is this the beginning of a structural shift?

In this episode, we examine what happens when AI threatens a $250B industry that accounts for nearly 10% of India’s GDP and employs millions.

This isn’t just about automation.

It’s about cost arbitrage, economic evolution, and whether entire growth models can survive intelligent software.

• Why India’s IT stocks fell after Claude’s release

• The man-hours billing model behind Indian outsourcing

• How AI pressures traditional cost arbitrage

• Whether markets are pricing future capability too early

• Predictions that up to 50% of outsourcing work could be impacted

• Why innovation — not pricing — may determine survival

• Lessons from global outsourcing shifts, including China’s manufacturing evolution

AI doesn’t just replace tasks.

It reshapes incentives.

For decades, outsourcing thrived because labor was cheaper elsewhere. Now, the “lower-cost alternative” isn’t another country — it’s software.

The question isn’t whether AI will disrupt outsourcing.

It’s whether economies built on it can adapt fast enough.

What this episode covers:Why this matters

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

U.S. TikTok users are reporting that they can’t search certain political terms — including “Epstein” — following changes to TikTok’s U.S. ownership structure.

Coincidence? Algorithm update? Or something more structural?

After ByteDance split U.S. users from global operations and a U.S.-based investor consortium took majority ownership of the American entity, questions are emerging about algorithmic bias, content suppression, and the First Amendment.

If you can technically post a video — but the algorithm ensures no one sees it — is that still free expression?

And if governments become stakeholders in platforms, where does the line between moderation and interference sit?

This episode examines ownership, incentives, speech, and whether algorithmic visibility is the new battleground for expression.

• Reports of suppressed search terms on U.S. TikTok

• TikTok’s U.S. ownership restructuring

• Algorithmic bias vs. platform moderation

• The First Amendment and digital platforms

• Whether visibility suppression equals censorship

• Comparisons with speech restrictions in other countries

Free speech isn’t just about what you can say.

It’s about whether your voice can be heard.

As governments, investors, and platforms intertwine, algorithmic control may become one of the most powerful tools shaping public discourse.

And that raises a fundamental question:

Who decides what gets seen?

What this episode covers is Why this matters.

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

Betting markets are evolving fast — and they’re no longer just about sports or the Oscars.

Platforms like Kalshi and Polymarket now allow users to wager millions on elections, geopolitical turmoil, military actions, and global instability. Some call it a “friendly wager.” But when 87% of accounts incur losses — and when real-world military events can trigger six-figure payoffs — the stakes look very different.

In this episode, we examine the rapid rise of prediction markets, the regulatory gray zone surrounding them, and the deeper concern: what happens when financial incentives intersect with geopolitics?

If insider information, speed advantages, or even manipulation can generate massive returns, are we creating a new form of geopolitical arbitrage?

And if governments attempt to shut it down, do black markets simply take its place?

• The growth of Kalshi and Polymarket

• Why prediction markets are expanding beyond traditional gambling

• The regulatory uncertainty around event-based betting

• Insider trading risks in geopolitical events

• Lessons from high-speed trading and market manipulation

• Why legislators may be underestimating this space

• The incentive problem at the core of global instability

  
  

Prediction markets blur the line between finance, gambling, and geopolitics.

If incentives shape behavior — and markets reward instability — we need to ask a harder question:

What happens when conflict itself becomes a trade?

This isn’t just about betting.

It’s about power, incentives, and how fast emerging financial systems can outpace regulation.

What this episode covers is Why this matters.

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

The European Commission has preliminarily found TikTok in breach of the Digital Services Act (DSA), citing addictive design and transparency failures.

But here’s the uncomfortable question:

Where exactly is the line between “addictive design” and simply… good design?

In this episode, we unpack what the EU is really targeting — from dark patterns and infinite scroll to algorithmic personalization — and ask whether regulating “addiction” is even technically enforceable. If TikTok crossed a line, then what about Google? Meta? Even AI platforms?

And if lawmakers can’t clearly define the boundary, what are they actually regulating?

This is not a defense of Big Tech. It’s a deeper look at enforcement, power politics, transparency, and whether the DSA is about user safety — or strategic leverage against U.S. platforms.

• Why the EU Commission says TikTok breached the DSA

• What “addictive design” actually means in practice

• Dark patterns, UX design, and algorithmic personalization

• The enforcement problem: where is the line?

• Whether transparency could solve the issue

• Are U.S. tech companies being selectively targeted?

• The geopolitical angle behind EU tech regulation

  
  

If “addictive design” becomes a legal standard, it won’t just affect TikTok.

It could redefine how platforms design feeds, recommendation engines, opt-outs, and even AI interfaces.

And if that line isn’t clearly defined, we may be entering a new era where regulation shapes user experience — without clear rules on what “too engaging” really means.

This is about more than TikTok.

It’s about who decides how digital platforms are allowed to hold your attention.

What this episode covers is Why this matters

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

Silicon Valley is changing the game—and the rules of tech exits will never be the same. From Elon Musk folding XAI into SpaceX to Anthropic’s multi-billion-dollar deals, this episode breaks down how startups are using clever licensing and acqui-hire strategies to stay ahead—and avoid regulatory scrutiny.

In this episode, we cover:

• Elon Musk’s $1.25T XAI + SpaceX deal explained

• How AI startups use non-exclusive licenses and acqui-hires

• Why these deals are shaking up investors, regulators, and employees

• The new power dynamics in Silicon Valley

  
  

💡 Why it matters:
These deals aren’t just about money—they’re about influence, innovation, and the future of tech. Understand how the next wave of billion-dollar tech moves works before everyone else.

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

An eight-year-old used AI to create an explicit deepfake of a primary school teacher.
The teacher resigned.
And almost nothing else happened.

In this episode of Rethinking Tech, Aparna and Harinda unpack a disturbing case from London that exposes how unprepared schools, parents, platforms, and governments are for AI’s impact on children, consent, and safety.

This isn’t a story about futuristic risk. It’s about what happens when powerful tools reach kids faster than responsibility, guardrails, or accountability.

• How an AI “nudify” deepfake led to a teacher quitting — and why the response failed

• Why schools and parents quietly avoided accountability

• The normalization problem: when extreme behavior is brushed aside

• The demand-driven design of harmful AI features

• Why “innovation has collateral damage” is no longer an acceptable defense

• The age-restriction comparison: why AI needs guardrails like alcohol or smoking

• Why reactive bans come too late — and what proactive protection should look like

This episode isn’t about punishing a child.
It’s about recognizing a systemic failure.

When AI can strip consent, dignity, and safety — and society responds with silence — the harm doesn’t stop with one incident. It becomes normalized.

The real question isn’t whether kids will find these tools.
It’s why adults keep allowing them to exist unchecked.

What this episode covers is Why this matters

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

Big Tech built the digital world governments run on.
Now France is trying to unplug from it.

In a quiet but consequential move, France has launched Visio — a state-mandated video-conferencing platform designed to replace Microsoft Teams, Zoom, and WebEx across government services by 2027. It’s not about software. It’s about sovereignty.

In this episode of Rethinking Tech, Aparna and Harinda unpack why France started with communications tools, what this signals for Europe, and why digital independence may be far harder than it sounds.

• Why France chose video conferencing as the first US Big Tech replacement

• How Visio fits into a broader push for digital and data sovereignty

• The hidden risks of relying on US-controlled communications infrastructure

• Why most countries can’t achieve full tech sovereignty — even if they want to

• The trade-off governments face: security vs. service quality

• A practical framework for deciding what tech to build, buy, or replace

• Why decoupling from Big Tech may mean years of friction and degraded services

• Whether this sparks real innovation — or just short-term chaos

This isn’t about France versus Microsoft.
It’s about who controls the infrastructure modern states depend on — and what happens when trust in global platforms breaks down.

Digital sovereignty sounds simple. In practice, it means higher costs, imperfect tools, and long transition periods. France is finding out what happens when governments stop talking about control — and start trying to build it.

What this episode covers is Why this matters

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

After nearly two decades of stalled negotiations, India and the European Union have finalized what leaders are calling one of the most consequential free trade agreements in decades — spanning nearly 2 billion people and a quarter of the global economy.

But this deal isn’t happening in a vacuum.

In this episode of Rethinking Tech, Aparna and Harinda unpack why the EU is accelerating trade ties with India now, how US pressure and geopolitical uncertainty shaped the timing, and why this agreement signals a deeper shift in global power, trade, and technology alignment.

• Why the EU turned to India as a strategic trade partner amid growing friction with the US

• How US criticism frames the deal as indirectly subsidizing Russian energy — and why that argument is complicated

• The parallel US–India energy deal involving Venezuelan oil

• Whether Europe’s rhetoric on “fair trade over tariffs” matches its economic reality

• Why both India and the EU may still ultimately prioritize access to the US market

• What this deal could mean for tech, digital infrastructure, and future innovation

• The quiet role of digital ID, payment traceability, and regulatory convergence

  
  

This isn’t just a trade agreement — it’s a stress test for global alliances.

As the US, EU, and India recalibrate power, energy flows, and technology dependencies, this deal reveals how sovereignty, economics, and geopolitics are becoming inseparable. The real question isn’t who signed — it’s who gains leverage, who adapts fastest, and who still sets the rules when trade blocs collide.

What this episode covers is Why this matters

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠

AI agents just got their own social platform — and humans aren’t invited to participate.

Moltbook exploded across the internet this week as a “social network for AI agents,” where bots talk to bots while humans can only watch. What followed was predictable: viral screenshots, talk of AI religions, manifesto posts declaring humans obsolete — and a wave of panic that burned just as fast as it spread.

In this episode of Rethinking Tech, Aparna and Harinda unpack what Moltbook actually is, why it went viral, and what the frenzy reveals about how easily fear can be engineered in the AI era.

• What Moltbook really is — and why humans are locked out

• How non-authentic AI bots and scams fueled the hype

• Why “AI manifestos” triggered outsized fear

• The mechanics of viral panic in tech discourse

• How the same attention loops power protests, outrage, and misinformation

• Why this moment matters less for AI — and more for human behavior

• The real risks of agentic AI (and why Moltbook isn’t one of them)

Moltbook isn’t the beginning of an AI takeover — but it is a warning sign.

This episode isn’t about bots plotting against humanity. It’s about how easily narratives spread, how fear scales faster than facts, and how unprepared we are to regulate technology that evolves faster than our institutions.

The question isn’t whether AI agents are organizing.
It’s whether humans can keep their footing when they are no longer at the center of the conversation.

What this episode covers is Why this matters

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📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RethinkingTech⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3⁠⁠⁠⁠⁠⁠⁠⁠⁠🍏 Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 TikTok: @rethinking_tech💼 LinkedIn: Rethinking Tech Podcast👤 Aparna: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/aparnabhushan/⁠⁠⁠⁠⁠⁠⁠⁠⁠👤 Harinda: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/harindak/⁠