In this episode, Krystal and Alex dive into the nuances of Conversion Rate Optimization (CRO) and its significance in marketing, particularly for retreats. They explore the balance between artistry and business, emphasizing the importance of empathy in marketing and the need to connect with audiences. The discussion highlights the role of storytelling in copywriting, the crafting of effective headlines, and the necessity of differentiation in a competitive market. Alex shares practical insights on how to structure marketing content to resonate with potential clients and drive conversions, ultimately advocating for a customer-centric approach to business. In this conversation, Alex and Krystal explore the nuances of customer feedback, product optimization, and the importance of relatable testimonials in marketing. They discuss quick wins for website optimization, the balance between market feedback and personal vision, and the cultural shift in tech towards prioritizing quality of life. The conversation emphasizes the ethical considerations in marketing and the importance of trusting one's intuition in business decisions.

In this episode, Amanda Salomao shares her transformative journey from Brazil to Australia, where she embraced her passion for photography and multiple identities. She discusses the importance of nature in her work, the empowering experience of naked portraits, and the cultural perceptions of body image. Amanda also highlights her role as a mentor, helping others connect their personal stories to their creative expressions, and emphasizes the significance of video in promoting retreats, allowing for deeper connections and understanding. In this conversation, Amanda Salomao and Krystal discuss the significance of storytelling in retreats, the impact of video testimonials, and the importance of creating a safe space for participants to share their experiences. They explore the challenges faced by photographers at retreats, the need for community and connection, and the power of vulnerability and authenticity in their work. Amanda shares her personal journey and insights on how to embrace one's unique voice and the importance of validation in creative endeavors. The conversation concludes with a powerful message encouraging individuals in the retreat community to stay true to themselves and their transformations.

In this episode, Ceri Jones shares her journey as a natural chef trained at Berkeley, emphasizing the importance of nutrition in cooking. She discusses her extensive experience cooking for retreats, the challenges of pricing her services, and the rewarding moments of receiving direct feedback from retreat attendees. Ceri also highlights her new cookbook, which focuses on flexitarian recipes and offers guidance for aspiring chefs. Additionally, she talks about her role as a food educator, teaching people about growing and cooking with vegetables, and reflects on the future of culinary education and retreats. In this conversation, Ceri Jones shares her extensive experience in cooking for retreats, emphasizing the importance of simplicity, communication, and planning. She discusses the challenges of managing food allergies, the significance of creating a positive environment for chefs, and the need for clear agreements with retreat organizers. Ceri also highlights the joy of cooking and the role of food in fostering community during retreats, while providing practical tips for aspiring retreat chefs.

In this episode, Krystal and Luis Arevalo explore the profound connection between music, sound healing, and personal transformation. Luis shares his journey from classical music to sound healing, discussing how yoga and meditation reignited his passion for music. They delve into innovative projects like Haiku and Meditation Landscapes, emphasizing the importance of sound in wellness retreats. The discussion also touches on the power of sound to evoke emotions and facilitate healing, as well as the significance of traveling and cultural influences in shaping Luis's musical identity. The conversation concludes with reflections on the importance of reconciling with all sounds in life and the healing potential of music.

In this episode, Tamara shares her journey as a chef, emphasizing the importance of connection through food and culture. She discusses her plant-forward cooking philosophy, the significance of mindful eating, and the role of food in retreats. Tamara highlights the challenges she faces in retreat cooking and the lessons learned, advocating for collaboration and open communication with retreat facilitators. Ultimately, she emphasizes cooking from the heart and the creativity that arises in the kitchen.

In this episode, Krystal and Loren Lotus explore the journey of creating sustainable success in the retreat industry. Loren shares her experiences of founding Lotus Retreats, the importance of following one's passion, and the role of intention and energy in yoga. They discuss the significance of kinesiology in understanding the body's movement and intelligence, the collaborative nature of hosting retreats, and the global reach of Lotus Retreats across various countries. In this conversation, Loren Lotus shares her experiences with Lotus Retreats, emphasizing the importance of authenticity in travel, consistency in business, and self-care for sustainability. She discusses the challenges faced during COVID-19 and how maintaining trust with the community was crucial. Loren also highlights the significance of preparation and flexibility in retreat leadership, as well as effective marketing strategies for growth. Ultimately, she encourages the retreat community to keep pursuing their passions and to be patient with themselves as they navigate their journeys.

In this epidosde, Carl Thomson, a renowned photographer, shares his journey from aspiring filmmaker to capturing high-profile events, including a memorable experience photographing the Queen. He discusses the nuances of photography in different settings, particularly the contrast between high-pressure events and the more intimate atmosphere of retreats. Carl emphasizes the importance of preparation, communication, and understanding the client's needs to achieve the best results. He also explores potential opportunities in retreat photography, highlighting the value of professional images in promoting events. The discussion concludes with advice for photographers and clients alike on how to elevate their photography game.

In this episode, Marta shares her transformative experiences living in Canada and how it shaped her perspective on culture and community. She discusses her transition from the corporate event industry to retreat planning in Italy, emphasizing the importance of local knowledge and collaboration in creating meaningful experiences for guests. Marta also highlights the integration of her business acumen and yoga passion into her retreat planning services, aiming to provide a holistic and mindful approach to tourism in Italy. In this conversation, Marta shares her insights on planning retreats in Italy, focusing on the unique offerings of regions like Tuscany and Sardinia. She emphasizes the importance of local partnerships, cultural immersion, and sustainability in creating memorable experiences. Marta also discusses the emotional aspects of retreat planning, the lessons learned from her journey, and her mission to foster kindness and connection within the retreat community.

Faith Streng is the founder of Faith Streng Healing, specializing in Akashic healing, chakra balancing, and psychic channeling. With over a decade of experience, Faith offers spiritual and business coaching through 1:1 sessions, the Starseed Collective, annual retreats, and in-person events in Los Angeles. A Reiki Master trained in past life healing, she empowers clients to embrace their true selves and achieve balance. Featured in Shout Out LA and Voyage LA, Faith lives in LA with her jazz drummer husband and fosters a vibrant spiritual community through The Cosmic Joy Community.

DTO is an award-winning music producer dedicated to creating inspirational music that elevates the planet's vibrations. He began his career with a remix of StoneBridge’s “Love Me” and gained acclaim with “Nameless Energy,” a yoga soundtrack recognized by Deepak Chopra. DTO’s second album, “Infinite Energy,” features seven chakra-focused songs with global artists. Passionate about multi-sensory experiences and conscious music, he performs internationally with renowned yogis and supports non-profits. Discover DTO’s transformative music on Spotify, iTunes, SoundCloud, and more.