I have met a couple of adults who are unlucky enough to have never visited a Chuck E. Cheese as a kid. Many of them were not able to fathom why anyone would feel affection to the chain. Some of them would be lucky enough to see it through their kid’s eyes’ eventually, but for many, they will just never understand the magic. So on today’s episode of the Retroist Podcast, I want to talk a little bit about that magic.

I started by discussing my first experience at Chuck E. Cheese. It was a mind-blowing time and one that I wish I could relive. Then I move onto the company itself. I talk about its founding, its founder, its growth, its relationship with Showbiz Pizza, its falls, rebirths and much more. I tried not to go too deep on the business of the company, but instead try to give a solid overview that should work for people familiar with the chain and those who aren’t.

Chuck E. Cheese was built for kids. It was a message its founder, Nolan Bushnell liked to make sure people working there knew. But this was also a major chain that made history and looked like it was going on to huge things in the early 80s, but having tied themselves to the arcade industry, it was hurt by the crash of 1983. Still, the company managed to dig itself out, refocus and continue. Other companies and food chains have come and gone, but Chuck E. Cheese adapts and survives.