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Will Allred, co-founder of Lavender, joined us on the RevAmp podcast with some awesome tips to help salespeople write cold emails that keep the conversation going.

Your potential customers are triaging their inbox, trying to categorize their emails and move on. Your job is to focus on the prospect’s pains and see if there’s interest. You need to:

1. Focus on the recipient's problems

2. Personalize the email message

3. Write for clarity in short choppy sentences at a 5th-grade reading level

We also touch on The Great Resignation and how it’s crucial to invest in technology that helps your employees succeed and motivates them to stay.

1 in 4 workers quit their job in 2021 and CROs are feeling the impact of The Great Resignation. Companies and employees are resetting their expectations and, for better or worse, it’s affecting revenue.

Ian Cook, VP of People Analytics at Visier, joined us on the RevAmp podcast to discuss what’s driving The Great Resignation and what RevOps leaders can do to minimize the negative impact on revenue.

Watch the full interview as we dive into these urgent questions:

• If labor participation is down, how do I find and retain the right employees?
• Why is the employee-employer relationship more important than ever?
• What does work-life balance mean today?
• How can I create a better employee experience?

Your customers need to feel supported after purchase. Are you ensuring there’s a smooth transition from Sales to Customer Success? 

This week, Natalie Peled David, an advisor to early-stage companies on their GTM approaches, joins us on the RevAmp podcast. We discuss how solving revenue operations, sales, and customer success challenges pays dividends. Listen to hear her insights on:

• Finding your ideal customer segment
• How to scale customer success
• Easing sales friction points
• Smoothing the handoff between sales and customer success

Leore Spira is the Head of Revenue Operations at Buildots, a construction management tech company. She's also a panel advisor for the rev ops function for Ibex Investors. She also co-founded and is the community leader of The OptimiZers Community. In our conversation with Leore, we talk about the power of connecting with others in the revenue operations community.

Jamie Mellalieu, CRO of UserZoom, has been involved in several acquisitions. In our latest RevAmp podcast, he discusses the scope of the CRO role in acquisitions and the lessons he’s learned along the way. Listen in to learn how the human approach helps Jamie successfully onboard newly acquired sales teams.

Ziv Peled, Chief Customer Officer of AppsFlyer, discusses how the customer success team can drive revenue from existing customers.

Everyone wants a revenue operations team now, but not all companies truly grasp the impact that successful revenue operations can have on LTV.

Jason Reichl, CRO of Breadcrumb.io and Revenue Evangelist of GoNimbly, joined us in our latest RevAmp podcast to discuss the tremendous revenue growth available to companies who are successfully leveraging the new revenue operations methodology. 

In our conversation, you’ll learn about:

• How to increase customer lifetime value 15%
• How the revenue operations role has transformed
• The essential skills for CROs
• The future of revenue operations software in uncovering gaps while scaling

Do your customers understand the opportunity cost of not using your solution? 

Alan Hawley, CRO of Tomorrow.io, sat down with us to discuss his go-to-market strategy. He shares how focusing sales reps and customers on the risk of not using their technology has helped them grow from 2 to 120 enterprise customers in 5 years. 

In the latest RevAmp podcast, you’ll learn:

• How to keep buyers focused on the impact of not using your technology or solution
• How to increase your average selling price
• Why value-based pricing is crucial to revenue growth