Ever wondered what goes on behind the scenes of some of Kenya’s most impactful advertising campaigns? In this episode, we dive deep into the world of creativity, marketing, and the art of storytelling. How do brands like Airtel and Ogilvy craft messages that resonate with millions? And what role does culture play in shaping those stories? Today, we're peeling back the curtain with an industry veteran who has been at the forefront of creative innovation for over two decades.

I’m joined by Maurice ‘Riz’ Wangalachi, a Creative Director at Ogilvy Kenya. We explore his journey, the challenges of balancing client needs with consumer desires, and how Kenyan advertising is standing tall on the global stage. Get ready for an insightful discussion packed with creative gems, from the role of AI in marketing to why being authentically Kenyan matters now more than ever.

Listen on Spotify: https://open.spotify.com/episode/78ZF9K24OIshv12oxEWZIO?si=c780b09103be4b8f

or watch now on Youtube:

https://youtu.be/FLOqyOFXenc

Ever wondered what goes on behind the scenes of some of Kenya’s most impactful advertising campaigns? In this episode, we dive deep into the world of creativity, marketing, and the art of storytelling. How do brands like Airtel and Ogilvy craft messages that resonate with millions? And what role does culture play in shaping those stories? Today, we're peeling back the curtain with an industry veteran who has been at the forefront of creative innovation for over two decades.

I’m joined by Maurice ‘Riz’ Wangalachi, a Creative Director at Ogilvy Kenya. We explore his journey, the challenges of balancing client needs with consumer desires, and how Kenyan advertising is standing tall on the global stage. Get ready for an insightful discussion packed with creative gems, from the role of AI in marketing to why being authentically Kenyan matters now more than ever.

[2:10] - Maurice shares the story behind his nickname, "Riz"

[8:45] - What exactly does a Creative Director do? Maurice breaks down the role.

[15:22] - Creative trends in 2023: The rise of AI and cross-cultural thinking.

[22:34] - The resurgence of Kenyan identity in advertising and the importance of embracing Kenyan culture.

[32:50] - Behind the scenes of the award-winning Airtel Tubonge ad and how it resonated with audiences.

[41:00] - How Airtel Kenya’s challenger brand status influences their creative approach.

[48:15] - The importance of making your brand experience user-friendly and clear.

[56:05] - Reflections on the Digital and Technology Week and the future of digital advertising in Kenya.

- Maurice Wangalachi on [LinkedIn](https://www.linkedin.com/in/maurice-rizz-wangalachi-145a354/

- Airtel Kenya: [Airtel Tubonge Ad](https://www.youtube.com/watch?v=i6kRN_qLkGU)

- Ogilvy Kenya Website: https://ogilvy.africa/

- Digital and Technology Week: [Event Recap](https://digitalandtechnologyweek.com/)

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We do what it takes to make brands successful, isn't it a shame that we don't do it for our personal brand? How do we rebel against average so we can be un-ignorable and get the opportunities we so desire? Branding professional Kawira Irambu answers questions you never knew you had and shares ideas you won't hear anywhere else on how to unleash your professional potential.

• Discover why many professionals struggle to articulate their value proposition and learn how to overcome the fear of seeming self-promotional.
• Why potential buyers don't buy your product or service.
• How to address the fear of visibility that holds many back and strategies to ensure both mental and physical availability in your professional life.
• How to overcome the fear of judgment and other actionable insights to transform your career.
• Take control of your professional narrative, stand out in a competitive landscape, and create a life worth waking up to.

Join us for an episode that will challenge your perceptions, inspire action, and equip you with the tools to become undeniably successful in your field. It's time to stop denying the gift sleeping inside you and unleash your inner beast!"

Watch the full conversation on youtube here

https://www.youtube.com/watch?v=JcG0BAZf4Fc

Are you curious to know how Brand strategy and Marketing can increase revenue for your business?

In this episode of "Revenge of the Forsaken Gods," I interview brand custodian Klaire "The Brand Titan" Muriithi is currently the Brand at Little Cab, and she has experience with brands in tech, gaming, sports betting, and consumer goods.

She shares her first major rule, "Know Your Brand Like The Back Of Your hand" where she emphasizes the importance of understanding a brand's essence, values, and personality.

The discussion highlights the unique challenges and opportunities within the Kenyan branding landscape, stressing the need for locally tailored content.

Klaire also addresses the importance of identifying customer pain points and the role of a brand custodian.

The episode provides valuable insights into effective branding and marketing strategies, particularly in the Kenyan context.

Klaire's AI interview on Linkedin: https://www.linkedin.com/events/adoptionandadaptation-roleofaii7154011587358474240/theater/

Safaricom's AI Calendar:

https://www.behance.net/gallery/188704637/Safaricom-2024-Calendar

The Behind the Scenes footage of the AI calendar:

https://www.youtube.com/watch?v=F2k7vvELYMk

Agency that did the Safaricom calendar:

Linkedin: https://www.linkedin.com/company/tessera-communications/

Website: https://tesseraltd.com/

Linkedin: https://www.linkedin.com/in/klaire-muriithi-brand-titan/

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Ever wonder how the titles of your favorite books come to be? I had the pleasure of delving into the creative process with Dr. Emmanuel Mango, whose journey to titling his book “The Good Success” was nothing short of fascinating. We explored the iterations from leadership to differentiation, and how the perfect subtitle emerged. It's a testament to the power of refinement and the art of capturing a book's essence in just a few words.

Listen to the full interview on Spotify

https://open.spotify.com/episode/6zAPk3WWDNpdOsxZLYyVFq?si=744cf29353604edd

or watch the full interview on youtube

https://www.youtube.com/watch?v=mH3EdSx71og

Coming up with a good title and subtitle for your book is not easy. In part three and the last part of our conversation, Dr. Mango author of the Good Success: How to live an impactful, fulfilling and value driven life shares how he came up with the title and subtitle, the lessons he learnt bringing the book to life and the strategies that helped him produce a final good book.

If you missed part 2 where he shares the 5 Step framework of the Good Success, listen on Spotify https://open.spotify.com/episode/5KSsmNazGfYYjYWqEyGoNA?si=aea3b1bb4d6f4c58

or watch it on youtube here https://youtu.be/UiBhV3l8fY0

If you missed part 1, where he shares how the book came to be, listen on Spotify, https://open.spotify.com/episode/1Qm5Wr6Euqm3UH7DtHp3eO?si=2c7a694b076f4e3e

or watch it here https://www.youtube.com/watch?v=-4YyGW5pTwc

SHOW NOTES

00:00:00 Success framework: Dr. Mango discusses misconceptions about success and differentiates the success he's talking about.

00:00:53 Defining success: The hosts and guests discuss the concept of success and its various aspects.

00:02:36 Selecting, developing, and maintaining effective leaders: Dr. Mango explains the evolution of the title of his book and how he settled on "The Good Success."

00:06:41 Creating the subtitle: Dr. Mango discusses the process of creating the subtitle of his book and the factors that influenced it.

00:10:54 Lessons learned in the writing process: Dr. Mango shares key lessons learned in the process of writing his book and the importance of involving readers in the writing process.

00:22:27 Collaborating with authors

Dr. Mango shares his thoughts on collaborating with prominent figures like Elon Musk, Socrates, and George Orwell.

00:25:36 The allegory of the cave: Dr. Mango discusses the impact of background on perception and the importance of not judging people harshly.

00:26:23 Target audience and purpose of the book: Dr. Mango explains the primary audience for the book and how it can benefit individuals at career crossroads or students choosing courses.

00:29:20 Favorite aspects of the book: Dr. Mango shares his enthusiasm for writing about purpose, the challenge of writing about action, and the use of graphics to explain concepts.

00:33:59 Where to buy the book: Dr. Mango provides multiple options for purchasing the book, including his website, local bookstores, and Amazon.

00:36:29 Bonus content and social media: Dr. Mango talks about the purpose clarification tool and purpose story as bonuses for book buyers, and shares his social media presence.

00:38:48 Parting thoughts and call for feedback: Dr. Mango encourages reflection on impact, fulfillment, and doing things right, and invites feedback on the podcast and his book.

If you enjoyed the guest's information, connect with him

Follow Mango

Linkedin: https://www.linkedin.com/in/emmanuelmango/

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Buy the book both physical copy/ebook

Website: https://www.emmanuelmango.com (Delivered to your location)

Ufungamano Bookshop 2nd Floor Yaya Center

Nuria Kenya: Bazaar Plaza CBD Moi Avenue or https://nuriakenya.com/product/the-good-success-by-emmanuel-mango/

Amazon: https://www.amazon.com/dp/B0CVMCW2G3

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#TGS #TGSBook #TheGoodSuccess #TGSmadeinKenya4theWorld #ClarityYieldsSuccess #success #EmmanuelMango, #purpose #character #competency #motivation #action #value-driven life #framework #Revenge of the Forsaken Gods #achieving success #personal development #fulfillment #impact #value

Everyone wants to know how to be successful, but there's no clear step by step guide to follow to get those results.

In the second part of the episode of "Revenge of the Forsaken Gods," host Andrew Balongo Opere talks with Dr. Emmanuel Mango, author of "The Good Success," about the 5 step framework for leading a good, personally fulfilling and impactful life.

Watch the episode: https://youtu.be/UiBhV3l8fY0?sub_confirmation=1

Watch part 1 where we explore Dr. Mango's background and inspiration behind writing the book, The Good Success: https://youtu.be/-4YyGW5pTwc?sub_confirmation=1

Everyone wants to know how to be successful, but there's no clear step by step guide to follow to get those results.

In the second part of the episode of "Revenge of the Forsaken Gods," host Andrew Balongo Opere talks with Dr. Emmanuel Mango, author of "The Good Success," about the 5 step framework for leading a good, personally fulfilling and impactful life.

Dr. Mango stresses the importance of purpose, character, and competency, motivation and action as the foundation for success. He provides insights into purpose clarification, character classification, and the significance of competency in work.

The episode wraps up with a focus on motivation and action, essential for applying these principles in daily life. Dr. Mango's anecdotes and personal experiences enrich the discussion, offering listeners practical tools for personal growth.

https://youtu.be/UiBhV3l8fY0

https://youtu.be/-4YyGW5pTwc

Linkedin: https://www.linkedin.com/in/emmanuelmango/

Facebook: https://www.facebook.com/emmanuelmango

X(Twitter): https://www.x.cpm/atomsofchange

Website: https://www.emmanuelmango.com (Delivered to your location)

Ufungamano Bookshop 2nd Floor Yaya Center

Nuria Kenya: Bazaar Plaza CBD Moi Avenue or https://nuriakenya.com/product/the-good-success-by-emmanuel-mango/

Amazon: https://www.amazon.com/dp/B0CVMCW2G3

Facebook: https://www.facebook.com/andrew.opere

Instagram: https://www.instagram.com/operetar

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Linkedin: https://www.linkedin.com/company/77005355/admin/feed/posts/

Tiktok: https://www.tiktok.com/@revengefgods

Youtube: https://www.youtube.com/@revengefgods

#TGS #TGSBook #TheGoodSuccess #TGSmadeinKenya4theWorld #ClarityYieldsSuccess #success #EmmanuelMango, #purpose #character #competency #motivation #action #value-driven life #framework #Revenge of the Forsaken Gods #achieving success #personal development #fulfillment #impact #value

Are you an organization who is dealing with low engagement, low productivity and lack of motivation?

Are you an employee that hates your job, your boss or yourself and resigning is just not an option?

Do you have money, power and fame and still yearning for something that you can't fully grasp?

As a result of his experiences with clients, Dr, Emmanuel Mango was not satisfied with people not getting the clarity they needed to thrive in their life and organizations.

His quest to find the answers the above questions, led him to write the book, The Good Success which gives a different map of success than the traditional model of money, power and fame. 

This map will fill in the gaps of knowledge that have been missing, give you an action plan to follow and giving you the tools to experience life that impactful, fullfilling and virtuous.

How He used his Bachelors in Physics to solve human problems in the workplace

How he got into management consulting and the lessons learnt helping people change

Difference between good success and traditional success

Linkedin: https://www.linkedin.com/in/emmanuelmango/

Facebook: https://www.facebook.com/emmanuelmango

X(Twitter): https://www.x.cpm/atomsofchange

Website: https://www.emmanuelmango.com (Delivered to your location)

Ufungamano Bookshop 2nd Floor Yaya Center

Nuria Kenya: Bazaar Plaza CBD Moi Avenue or https://nuriakenya.com/product/the-good-success-by-emmanuel-mango/

Amazon: https://www.amazon.com/dp/B0CVMCW2G3

Facebook: https://www.facebook.com/andrew.opere

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#TGS #TGSBook #TheGoodSuccess #TGSmadeinKenya4theWorld #ClarityYieldsSuccess