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Are you curious to know how Brand strategy and Marketing can increase revenue for your business?
In this episode of "Revenge of the Forsaken Gods," I interview brand custodian Klaire "The Brand Titan" Muriithi is currently the Brand at Little Cab, and she has experience with brands in tech, gaming, sports betting, and consumer goods.
She shares her first major rule, "Know Your Brand Like The Back Of Your hand" where she emphasizes the importance of understanding a brand's essence, values, and personality.
The discussion highlights the unique challenges and opportunities within the Kenyan branding landscape, stressing the need for locally tailored content.
Klaire also addresses the importance of identifying customer pain points and the role of a brand custodian.
The episode provides valuable insights into effective branding and marketing strategies, particularly in the Kenyan context.
Klaire's AI interview on Linkedin: https://www.linkedin.com/events/adoptionandadaptation-roleofaii7154011587358474240/theater/
Safaricom's AI Calendar:
https://www.behance.net/gallery/188704637/Safaricom-2024-Calendar
The Behind the Scenes footage of the AI calendar:
https://www.youtube.com/watch?v=F2k7vvELYMk
Agency that did the Safaricom calendar:
Linkedin: https://www.linkedin.com/company/tessera-communications/
Website: https://tesseraltd.com/
Linkedin: https://www.linkedin.com/in/klaire-muriithi-brand-titan/
Facebook: https://www.facebook.com/andrew.opere
Instagram: https://www.instagram.com/operetar
Linkedin: https://www.linkedin.com/in/andrewbalongoopere/
Tiktok: https://www.tiktok.com/@operetar
Facebook: https://www.facebook.com/revengefgods
Instagram: https://www.instagram.com/revengefgods
Linkedin: https://www.linkedin.com/company/77005355/admin/feed/posts/
Tiktok: https://www.tiktok.com/@revengefgods
Youtube: https://www.youtube.com/@revengefgods
Ever wonder how the titles of your favorite books come to be? I had the pleasure of delving into the creative process with Dr. Emmanuel Mango, whose journey to titling his book “The Good Success” was nothing short of fascinating. We explored the iterations from leadership to differentiation, and how the perfect subtitle emerged. It's a testament to the power of refinement and the art of capturing a book's essence in just a few words.
Listen to the full interview on Spotify
https://open.spotify.com/episode/6zAPk3WWDNpdOsxZLYyVFq?si=744cf29353604edd
or watch the full interview on youtube
https://www.youtube.com/watch?v=mH3EdSx71og
Coming up with a good title and subtitle for your book is not easy. In part three and the last part of our conversation, Dr. Mango author of the Good Success: How to live an impactful, fulfilling and value driven life shares how he came up with the title and subtitle, the lessons he learnt bringing the book to life and the strategies that helped him produce a final good book.
If you missed part 2 where he shares the 5 Step framework of the Good Success, listen on Spotify https://open.spotify.com/episode/5KSsmNazGfYYjYWqEyGoNA?si=aea3b1bb4d6f4c58
or watch it on youtube here https://youtu.be/UiBhV3l8fY0
If you missed part 1, where he shares how the book came to be, listen on Spotify, https://open.spotify.com/episode/1Qm5Wr6Euqm3UH7DtHp3eO?si=2c7a694b076f4e3e
or watch it here https://www.youtube.com/watch?v=-4YyGW5pTwc
SHOW NOTES
00:00:00 Success framework: Dr. Mango discusses misconceptions about success and differentiates the success he's talking about.
00:00:53 Defining success: The hosts and guests discuss the concept of success and its various aspects.
00:02:36 Selecting, developing, and maintaining effective leaders: Dr. Mango explains the evolution of the title of his book and how he settled on "The Good Success."
00:06:41 Creating the subtitle: Dr. Mango discusses the process of creating the subtitle of his book and the factors that influenced it.
00:10:54 Lessons learned in the writing process: Dr. Mango shares key lessons learned in the process of writing his book and the importance of involving readers in the writing process.
00:22:27 Collaborating with authors
Dr. Mango shares his thoughts on collaborating with prominent figures like Elon Musk, Socrates, and George Orwell.
00:25:36 The allegory of the cave: Dr. Mango discusses the impact of background on perception and the importance of not judging people harshly.
00:26:23 Target audience and purpose of the book: Dr. Mango explains the primary audience for the book and how it can benefit individuals at career crossroads or students choosing courses.
00:29:20 Favorite aspects of the book: Dr. Mango shares his enthusiasm for writing about purpose, the challenge of writing about action, and the use of graphics to explain concepts.
00:33:59 Where to buy the book: Dr. Mango provides multiple options for purchasing the book, including his website, local bookstores, and Amazon.
00:36:29 Bonus content and social media: Dr. Mango talks about the purpose clarification tool and purpose story as bonuses for book buyers, and shares his social media presence.
00:38:48 Parting thoughts and call for feedback: Dr. Mango encourages reflection on impact, fulfillment, and doing things right, and invites feedback on the podcast and his book.
If you enjoyed the guest's information, connect with him
Follow Mango
Linkedin: https://www.linkedin.com/in/emmanuelmango/
Facebook: https://www.facebook.com/emmanuelmango
X(Twitter): https://www.x.cpm/atomsofchange
Buy the book both physical copy/ebook
Website: https://www.emmanuelmango.com (Delivered to your location)
Ufungamano Bookshop 2nd Floor Yaya Center
Nuria Kenya: Bazaar Plaza CBD Moi Avenue or https://nuriakenya.com/product/the-good-success-by-emmanuel-mango/
Amazon: https://www.amazon.com/dp/B0CVMCW2G3
If you like content like this, follow for more
Follow Andrew
Facebook: https://www.facebook.com/andrew.opere
Instagram: https://www.instagram.com/operetar
Linkedin: https://www.linkedin.com/in/andrewbalongoopere/
Tiktok: https://www.tiktok.com/@operetar
Follow The Podcast
Facebook: https://www.facebook.com/revengefgods
Instagram: https://www.instagram.com/revengefgods
Linkedin: https://www.linkedin.com/company/77005355/admin/feed/posts/
Tiktok: https://www.tiktok.com/@revengefgods
Youtube: https://www.youtube.com/@revengefgods
#TGS #TGSBook #TheGoodSuccess #TGSmadeinKenya4theWorld #ClarityYieldsSuccess #success #EmmanuelMango, #purpose #character #competency #motivation #action #value-driven life #framework #Revenge of the Forsaken Gods #achieving success #personal development #fulfillment #impact #value
Everyone wants to know how to be successful, but there's no clear step by step guide to follow to get those results.
In the second part of the episode of "Revenge of the Forsaken Gods," host Andrew Balongo Opere talks with Dr. Emmanuel Mango, author of "The Good Success," about the 5 step framework for leading a good, personally fulfilling and impactful life.
Watch the episode: https://youtu.be/UiBhV3l8fY0?sub_confirmation=1
Watch part 1 where we explore Dr. Mango's background and inspiration behind writing the book, The Good Success: https://youtu.be/-4YyGW5pTwc?sub_confirmation=1
Everyone wants to know how to be successful, but there's no clear step by step guide to follow to get those results.
In the second part of the episode of "Revenge of the Forsaken Gods," host Andrew Balongo Opere talks with Dr. Emmanuel Mango, author of "The Good Success," about the 5 step framework for leading a good, personally fulfilling and impactful life.
Dr. Mango stresses the importance of purpose, character, and competency, motivation and action as the foundation for success. He provides insights into purpose clarification, character classification, and the significance of competency in work.
The episode wraps up with a focus on motivation and action, essential for applying these principles in daily life. Dr. Mango's anecdotes and personal experiences enrich the discussion, offering listeners practical tools for personal growth.
https://youtu.be/UiBhV3l8fY0
https://youtu.be/-4YyGW5pTwc
Linkedin: https://www.linkedin.com/in/emmanuelmango/
Facebook: https://www.facebook.com/emmanuelmango
X(Twitter): https://www.x.cpm/atomsofchange
Website: https://www.emmanuelmango.com (Delivered to your location)
Ufungamano Bookshop 2nd Floor Yaya Center
Nuria Kenya: Bazaar Plaza CBD Moi Avenue or https://nuriakenya.com/product/the-good-success-by-emmanuel-mango/
Amazon: https://www.amazon.com/dp/B0CVMCW2G3
Facebook: https://www.facebook.com/andrew.opere
Instagram: https://www.instagram.com/operetar
Linkedin: https://www.linkedin.com/in/andrewbalongoopere/
Tiktok: https://www.tiktok.com/@operetar
Facebook: https://www.facebook.com/revengefgods
Instagram: https://www.instagram.com/revengefgods
Linkedin: https://www.linkedin.com/company/77005355/admin/feed/posts/
Tiktok: https://www.tiktok.com/@revengefgods
Youtube: https://www.youtube.com/@revengefgods
#TGS #TGSBook #TheGoodSuccess #TGSmadeinKenya4theWorld #ClarityYieldsSuccess #success #EmmanuelMango, #purpose #character #competency #motivation #action #value-driven life #framework #Revenge of the Forsaken Gods #achieving success #personal development #fulfillment #impact #value
Are you an organization who is dealing with low engagement, low productivity and lack of motivation?
Are you an employee that hates your job, your boss or yourself and resigning is just not an option?
Do you have money, power and fame and still yearning for something that you can't fully grasp?
As a result of his experiences with clients, Dr, Emmanuel Mango was not satisfied with people not getting the clarity they needed to thrive in their life and organizations.
His quest to find the answers the above questions, led him to write the book, The Good Success which gives a different map of success than the traditional model of money, power and fame.
This map will fill in the gaps of knowledge that have been missing, give you an action plan to follow and giving you the tools to experience life that impactful, fullfilling and virtuous.
How He used his Bachelors in Physics to solve human problems in the workplace
How he got into management consulting and the lessons learnt helping people change
Difference between good success and traditional success
Follow Mango
Linkedin: https://www.linkedin.com/in/emmanuelmango/
Facebook: https://www.facebook.com/emmanuelmango
X(Twitter): https://www.x.cpm/atomsofchange
Website: https://www.emmanuelmango.com (Delivered to your location)
Ufungamano Bookshop 2nd Floor Yaya Center
Nuria Kenya: Bazaar Plaza CBD Moi Avenue or https://nuriakenya.com/product/the-good-success-by-emmanuel-mango/
Amazon: https://www.amazon.com/dp/B0CVMCW2G3
Facebook: https://www.facebook.com/andrew.opere
Instagram: https://www.instagram.com/operetar
Linkedin: https://www.linkedin.com/in/andrewbalongoopere/
Tiktok: https://www.tiktok.com/@operetar
Facebook: https://www.facebook.com/revengefgods
Instagram: https://www.instagram.com/revengefgods
Linkedin: https://www.linkedin.com/company/77005355/admin/feed/posts/
Tiktok: https://www.tiktok.com/@revengefgods
Youtube: https://www.youtube.com/@revengefgods
#TGS #TGSBook #TheGoodSuccess #TGSmadeinKenya4theWorld #ClarityYieldsSuccess
Are you an organization who is dealing with low engagement, low productivity and lack of motivation?
Are you an employee that hates your job, your boss or yourself and resigning is just not an option?
Do you have money, power and fame and still yearning for something that you can't fully grasp?
As a result of his experiences with clients, Dr, Emmanuel Mango was not satisfied with people not getting the clarity they needed to thrive in their life and organizations.
He wrote the book, The Good Success as a result of the answers he found from his research that gives a different map of success than the traditional model of money, power and fame.
This map will fill in the gaps of knowledge that have been missing, give you an action plan to follow and giving you the tools to experience life that impactful, fullfilling and virtuous.
https://youtu.be/-4YyGW5pTwc?sub_confirmation=1
Or listen on Spotify or your preferred podcast platform
Linkedin: https://www.linkedin.com/in/emmanuelmango/
Facebook: https://www.facebook.com/emmanuelmango
X(Twitter): https://www.x.cpm/atomsofchange
Website: https://www.emmanuelmango.com (Delivered to your location)
Ufungamano Bookshop 2nd Floor Yaya Center
Nuria Kenya: Bazaar Plaza CBD Moi Avenue or https://nuriakenya.com/product/the-good-success-by-emmanuel-mango/
Amazon: https://www.amazon.com/dp/B0CVMCW2G3
Facebook: https://www.facebook.com/andrew.opere
Instagram: https://www.instagram.com/operetar
Linkedin: https://www.linkedin.com/in/andrewbalongoopere/
Tiktok: https://www.tiktok.com/@operetar
Facebook: https://www.facebook.com/revengefgods
Instagram: https://www.instagram.com/revengefgods
Linkedin: https://www.linkedin.com/company/77005355/admin/feed/posts/
Tiktok: https://www.tiktok.com/@revengefgods
Youtube: https://www.youtube.com/@revengefgods
#TGS #TGSBook #TheGoodSuccess #TGSmadeinKenya4theWorld #ClarityYieldsSuccess
Fear of the unknown prevents you from trying, and stops you from reaching your greatness shares Anthony Wachira, a transitions coach who helps individuals and teams make their transitions smooth, figure their value and thrive.
He shares a powerful question that can if you can answer will help you take the steps to embracing walking forward into the unknown
Listen to the full conversation here: https://stream.redcircle.com/episodes/0cd303d7-7581-450e-a2f9-900947b4f8f3/stream.mp3
Fear of the unknown prevents you from trying, and stops you from reaching your greatness shares Anthony Wachira, a transitions coach who helps individuals and teams make their transitions smooth, figure their value and thrive.
He shares a powerful question that can if you can answer will help you take the steps to embracing walking forward into the unknown
He addresses the doubts, challenges that surround your career, relationships and/or financial situation and offers guidance on how to navigate this season of life and move into the next phase of your life.
In the Part 1 of the conversation, we covered several key topics including:
[Pursuing a degree that the parents wanted and the lessons learnt]
[What I learnt from my mentor and my hater]
[Why younger generation aren't listening to parents' advice]
To catch up on what you missed, listen here: https://stream.redcircle.com/episodes/bc27bdba-d76c-435a-a65b-db99386a62b5/stream.mp3
In todays episode, we cover how he got burnout from not dealing with grief from multiple deaths in the family
How working at a multinational gave him his coaching skills
and 3 things that hold people back and what to do to overcome them
amongst other topics
LINKEDIN: https://www.linkedin.com/in/apwachira...
TWITTER: https://twitter.com/operetar
INSTAGRAM: https://www.instagram.com/operetar
FACEBOOK: https://web.facebook.com/andrew.opere
TWITTER: https://twitter.com/revengefgods
INSTAGRAM: https://www.instagram.com/revengefgods
FACEBOOK: https://web.facebook.com/revengefgods
Michael Joseph from Safaricom taught me one big lesson, that clients don't care about our products and services. They care about how their life is better as a result of our product.
Listen or watch the full episode for more impactful insights if you are thinking of starting your own business
From the publisher's feed
This podcast is hosted by Andrew Balongo Opere who seeks to uncover lost wisdom not taught by parents, school or society through exploring books, movies and conversations and use the insights to…