Sales enablement thought leader Roderick Jefferson and Paul Butterfield, Instructure Sales Enablement VP explore the role that sales enablement teams should play in driving a diverse and inclusive corporate culture. As Roderick put it “Diversity means you’re invited to the table. Inclusion means you have access to the menu along with the opportunity and ability to order from it.” 

• How sales enablement teams can help ensure a diversity of job candidates
• What ways can we create sales assets, training materials and courses that are inclusive
• The critical role onboarding and ramping have in helping new diverse employees feel welcome and included

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.

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Chris Sargent, Sr, Director of Global Sales Enablement at NICEinContact and Paul Butterfield, Instructure Sales Enablement VP discuss why a global sales methodology is critical and the best practices that he has developed while heading up sales enablement at multiple SaaS companies. The conversation then pivots to how the NICEinContact team has successfully adapted what’s worked in the past for the post COVID-19 enablement delivery environment. 

• Why implement a global sales methodology and process
• How to teach the corporate sales methodology to new remote sales reps
• Providing reinforcement and measuring adoption remotely

Chris and the sales enablement team support ~300 quota carriers in 10 countries. NICE inContact helps contact centers around the world create profitable customer experiences through our powerful portfolio of cloud-based call center ACD, call routing, self-service IVR, and agent optimization solutions.

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Lish Gates, Head of Global Revenue Enablement at Algolia and Paul Butterfield, Instructure Sales Enablement VP have a wide ranging discussion about how she and the Algolia team are delivering impactful onboarding and coaching to the global Algolia sales teams even during the COVID-19 lockdown.

• Establishing digital routines for successful reps and new hires
• Help new hires learn company culture while socially distanced
• Ideas and tools to avoid “death by virtual classrooms”

 Algolia is a fast-growing SaaS startup that helps clients deliver tailored, quick and scalable search and discovery. The Algolia Enablement team currently supports 160 reps across six offices and consistently deploys strategic, measureable and innovative ways to enable the team and impact revenue. 

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Bruce Graham founder of Perfect Performance Training Ltd. and Paul Butterfield, Instructure Sales Enablement VP explore what makes up an engaging and effective remote learning program. Bruce will also share the best practices he's developed while creating online learning programs for Oracle, PepsiCo, Hewlett Packard, McDonalds and Vonage. He'll share insights on launching a remote learning program as well as taking an existing program to the next level. Best practices for content creation/format/delivery How to address the learning needs of a multi-generational workforce and different learning styles Making content relevant for a global audience

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