Revenue Engine Podcast

Ryan George is a marketer, speaker, author, and expert panelist. He is the CMO of Docupace Technologies where he handles the marketing, communications, and events strategy of the wealth management company. He previously worked at 1st Global and U.S. Global Investors where he honed his expertise.

Alongside his work at Docupace, Ryan serves as the Chair of the Financial Services Institute's Marketing, Growth and Development Council as well as a member of the Forbes Communications Council.

Marketing budgets and successful pipelines can feel like a ludicrously expensive part of any business. The common narrative says that before you can make money, you first have to spend a lot of it. While there is truth to this statement, it does not have to be as painful as it initially seems — great marketers and clever teams have found ways to make a lot out of a little to maximize a modest budget. Most of this comes down to best practices, but there are some creative ways to bring in new customers. Now you too can learn some of those adjustments.

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Ryan George, the CMO at Docupace Technologies, to discuss efficient marketing and getting the most out of your sales. They walk through topics such as Docupace's own strategy, how to manage a successful sales pipeline, and how to find quality leads — all on a humble budget. Stay tuned!

Greg Drinkwater is the CRO of Fetcher, a platform that automates candidate sourcing and outreach so their clients can focus on the human side of recruiting. He worked at Stack Overflow for eight years and founded his own company, Remanufacturedsterilizers.net, back in 2007. His experience includes sales, sales training, and account management.

Generating revenue organically is difficult, and leading a team to generate that revenue is even harder. No matter how great the product or service is, there will always need to be someone with expertise to ensure proper growth. So what does that work look like in practice? Greg Drinkwater is the CRO of Fetcher, a top-of-the-funnel HR tech sourcing tool. He has worked with several leading companies such as Stack Overflow and Liquid Technology. He brings a wealth of experience to his current role, and now, is here to share it with you. In this episode of the Revenue Engine Podcast, Alex Gluz interviews Greg Drinkwater, the CRO of Fetcher, to discuss how to generate revenue through proper leadership and strategy. They talk about Greg's own career and what he learned from his mentors. They also touch on what Fetcher does, how their acquisition model has changed, and how they differentiate themselves from other funnel services.

With international experience and a background in entrepreneurship, Adam Boushie brings a unique mindset to his role as Chief Revenue Officer at Finix. The company offers payment solutions to software platforms, working with startups all the way to global brands. Adam spent seven years at Google and has also worked with companies like Gloo and Iron Mountain.

Growing your business' sales is a difficult and multifaceted prospect. Despite what some people say, there is no singular trick to scaling your company. The real solution is found in refining every part of your brand — but this is easier said than done. Fortunately, there are people who know what this looks like in practice. Adam Boushie is the CRO of Finix, a successful payment platform for other businesses. He has worked around the globe, served at companies of all sizes, and has even started his own. His expertise can now help others find their own success. Alex Gluz has an informative interview with Adam Boushie, the Chief Revenue Officer at Finix, wherein they discuss how to optimize your sales. They talk about Finix and how they thrive within their niche space before covering topics such as improving your team, building a sales organization, and how to handle an economic slowdown. Learn all of this and more by checking out this episode of the Revenue Engine Podcast!

With substantial experience in the technology space, Angela Earl has become a sought-after marketing leader in her field. She is the Vice President of Global Marketing at RFPIO, a response management software with more than 250,000 users worldwide. She previously worked as CRO of Obility and Director of Marketing Operations Strategy at Response Capture. Currently, she runs her own podcast called MarTalk and is a member of both Women in Martech and Chief.

The innate challenge with B2B marketing is authenticity. After all, the businesses you're marketing to know all of the common tricks and methods they already use themselves. It takes a deeper and more honest strategy to leave a meaningful impression. Many B2B brands need that more comprehensive approach to continue growing and finding new clients.

Angela Earl knows all about rebranding and reconsidering strategy. With 20 years of experience in software and consulting, she has helped many companies reach new clients. Her experience has recently been applied to RFPIO as they've reconsidered much of their branding and marketing. So what have they done to keep growing?

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Angela Earl, the Vice President of Global Marketing at RFPIO, to explain the value of redefining your B2B company's marketing. Angela talks about the early days of B2B software and how marketing has changed within the field before discussing RFPIO and the adjustments they made to their strategy that led to success. Stay tuned to hear more!

With more than 20 years in enterprise technology, Kevin Knieriem is an innovative executive with experience in businesses of all sizes. He is the EVP and CRO of Clari, a revenue operations platform that offers accurate forecasting and drives growth.

Prior to Clari, Kevin worked at other leading brands such as Oracle and over 10 years at SAP. He continues to serve as a Council Member of the Forbes Business Development Council and as a Founding Advisory Board Member of Sales Community.

Business is often framed as a cutthroat competition, but that's often not the case in b2b software. It's in the best interest of all parties to not only cooperate but collaborate, learning from one another and increasing revenue. Many of the best executives are great learners who apply their own knowledge as well as the knowledge of others. One such leader is Kevin Knieriem.

Kevin is the EVP of Clari, a revenue operations platform that works hands-on with other businesses. He has had a long career in technology, with extensive experience in both sales and the tech itself. This expertise is something he shares eagerly with those he works with, and now shares with you.

Alex Gluz hosts an informative interview with Kevin Knieriem, the EVP and CRO of Clari, where they discuss sales and how to work well with other businesses. They begin with Kevin's own career and his experiences in the tech industry. They then transition into b2b sales, touching on subjects such as predicting revenue, overcoming the hurdles of sales, and how to give back to the art of business. Check out the full episode of the Revenue Engine Podcast to hear it all for yourself!

Lew Schulman is a social entrepreneur who has helmed several successful businesses and organizations. He is the Chairman of the Board at iBUILD Global, a platform that digitizes construction flows. He is also Chairman of the Board for Karimi International, Managing Trustee of Builders of Hope Kenya Trust and a Trustee of Friends of the MAA Trust.

Lew began his career in the US Navy before starting his own business and founding several fishing co-ops in South and Central America.

Construction is a notoriously difficult and tedious field. Every step of progress often comes with a setback. There have been innovations and improvements made along the way, but many parts of the process have remained largely unaffected. Technology is no exception, especially in terms of overhead and management. So what steps can be taken to move construction tech into the future?

Lew Schulman is experienced in this field, having worked in domestic and international construction. His company, iBUILD Global, is a leader in the digitization of construction flows. He has had a long and thorough career, giving him insight into more than just the technology itself.

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Lew Schulman, the Chairman of the Board of iBUILD Global, to discuss construction technology and marketing. They start with the realities of international construction and the benefits to digitization before addressing different cultures in construction, getting the right employees, and hurdles in the industry. Lew also talks about his mentors and the greatest lessons he learned from them.

Craig Klein has worked as the President and CEO of SalesNexus for nearly 20 years, a platform that helps automate marketing and generate leads for small- and medium-sized sales teams. He received much of his experience in sales from Neuralog, starting as their first salesperson and eventually helping it grow into a leader in the energy industry.

Craig also previously served as the Vice President of Sales for both A2D Technologies and TGS-Nopec Geophysical. He currently serves as an official member of the Forbes Agency Council.

So you've created your very own CRM that fixes all of the problems that other competitors have. You know it's a quality product, but the problem is convincing potential clients to give it a chance. Other businesses tend to be especially wary and prone to stick with what's comfortable. It takes great marketing and a great product to get companies to come on board. For Craig Klein, this is his area of expertise.

Craig is the primary force behind SalesNexus, a CRM that solves the issues with other CRMs. His background in sales and marketing has helped him to grow SalesNexus into both a successful and trusted brand. The principles he's developed not only applies to platforms but any B2B sales. So what are his principles and what do they look like in action?

Alex Gluz invites Craig Klein, the President and CEO of SalesNexus, onto the Revenue Engine Podcast to discuss CRMs and the best way to grow them. They talk about the advantages and unique factors behind SalesNexus and how he was able to grow a committed user base. They branch into more specific topics such as lead generation, cold calling, and how to organize your marketing team. Listen in to hear the rest!

Bonnie Crater is an experienced B2B marketer and the CEO and President of Full Circle Insights. The company works with other businesses to get the most out of their Salesforce platform. She previously worked with Salesforce, Realization Technologies, and Genesys. Bonnie graduated from Princeton University with a degree in biology before pivoting to marketing and management at Oracle.

Marketing can feel like a game of trial and error — experimenting until something finally works. It's a haphazard approach, and while it can work, it often yields little reward. The best marketing strategies are precise, methodical, and built on a strong platform. Many companies use Salesforce as their platform, but how many use it to its full potential?

Bonnie Crater started Full Circle Insights to not only help companies in their marketing, but to better navigate the Salesforce platform. She previously worked at Salesforce, so now she's channeling that experience into a marketing strategy that has consistently worked for herself and others. So what's Bonnie's approach?

Alex Gluz has an insightful conversation with Bonnie Crater, the CEO and President of Full Circle Insights, to discuss marketing strategies. They touch on subjects such as revenue planning, agile marketing, and the barriers to entry for attribution. She goes on to discuss her own career and what her company does to stand out from the rest. Hear it all on this episode of the Revenue Engine Podcast.

Chris Hicken is a successful business leader with an emphasis on B2B software. He is the CEO and Co-founder of Nuffsaid, which uses AI technology to sift through hundreds of everyday tasks to promote the ones that move businesses forward. He spent eight years as the President and COO of UserTesting where he developed his expertise in user experience. He also serves as an advisor and board member for multiple prestigious businesses such as Peer Collective, UserGems, Forum Ventures, and The/Studio.

SaaS and B2B companies are uniquely incentivized to create a quality customer experience. With an ongoing business model, it's important to get customers in the door and keep them satisfied in the long run. The difficulty comes in walking the tightrope, balancing priorities both within your own company and with your customers. So how do you create the right experience that will in turn grow your business?

Chris Hicken has more than 15 years of experience in the B2B software field. He has learned how to scale companies while curating the customer's experience. Chris utilizes customer-led growth as a reliable model that appeals to investors. It's worked for his latest business, so what exactly does it look like in practice?

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Chris Hicken, CEO and Co-founder of Nuffsaid, to discuss how to grow your business by perfecting the customer experience. They discuss customer-led growth and how it appeals to investors, the three stages of the customer journey, how to ensure satisfaction, and the rule of 40. Finally, Chris touches on mentorship and why you need different kinds of mentors in your career.

Chris Grey is an accomplished investor and the Co-founder and COO of CapLinked. His company provides secure virtual data rooms to help clients manage documents, perform due diligence, and handle contract negotiations. For over 10 years, he has managed over a billion dollars through his investments.

Recently, Chris co-founded a blockchain company called TransitNet, which helps firms better manage their crypto funds. In addition to this, he is the Author of Life Hacks: Simple Steps To A Healthier Life and also writes articles on Medium.

There seems to be an endless supply of tech startups these days. With so many entrepreneurs believing they have the next great service or app, how do you stand out? The bar has been raised almost impossibly high, and companies need more funding and guidance than ever. Because of this, the best investors are entrepreneurs themselves, having experienced both sides of the process.

Chris Grey is a perfect embodiment of that idea, having handled over a billion dollars in private equity and started multiple companies. He has an impressive resume — but more importantly, he has put in the time to help other startups thrive. His specialization is in technology, so he knows better than anyone how to take tech brands to the next level.

Alex Gluz sits down with Chris Grey, the Co-founder and COO of CapLinked, in this episode of the Revenue Engine Podcast to discuss tech startups and what they need to excel. Together, they talk about funding and how to best utilize resources. They also go over Chris' background in private equity, his experiences in the tech field, and why focusing on the right metrics is crucial to success. Listen in to hear all of this and more!