Revenue Engine Podcast

Chad Reid is an experienced copywriter and communications expert. He is the current Vice President of Marketing and Communications at Jotform, an online form creator that offers a large variety of templates and features. Previously, Chad was a Technical Copywriter at PK Safety, a Contributing Writer at Metromix, and a Marketing Associate at Lincoln Financial Network.

Chad received his master's degree in communication from Purdue University. He has worked as an assistant coach for two different collegiate rowing teams and is a board member of the Lake Merritt Rowing Club.

B2B marketing has its own unique advantages and disadvantages. Since businesses are so intimately aware of their own marketing techniques, simple gimmicks need to be replaced with trust and real results. The goal is to provide a quality service, display it in the best possible light, and build a connection through proven performance. It's up to marketing teams to encourage the company to take that initial chance.

Chad Reid has a background in copywriting and marketing, giving him thorough insight into both worlds. He currently leads marketing for Jotform, a bootstrapped B2B productivity tool. Their marketing department has taken off since 2014 with Chad at the forefront of their development. So what are the strategies he's used along the way?

Alex Gluz sits down for an interview with Chad Reid, the Vice President of Marketing and Communications at Jotform, to talk about B2B marketing and content creation. They go over Jotform's marketing strategy and how they've tailored their content to different verticals. They also discuss Chad's personal marketing recommendations, how he's utilized YouTube, and the greatest challenges facing B2B marketers today. Hear the rest on this episode of the Revenue Engine Podcast!

Brad Schlachter is a digital marketer, advisor, and strategist for entertainment, media, and tech organizations. In addition to working as an independent consultant, he is the Head of Growth and Engagement at Simpler Media Group. His areas of expertise include traditional branding and performance marketing, particularly in new technology and media. He concurrently works as an advisor for the San Francisco Symphony, Audiosocket, and RTRN Strategy. Brad started his career working for some of the largest names in entertainment, including Disney, Microsoft, and MLB.

So much marketing content goes unnoticed by the average person. The goal is always to make something that lingers in the minds of consumers, but how often does that actually happen? Creating memorable media is difficult, but some people have found their niche and are conquering the obstacles.

Brad Schlachter is a digital marketer who has worked for companies from Disney to Hallmark Labs to MotorTrend and more. He has led various teams and campaigns to great success, now working with Simpler Media Group to offer his expertise to even more brands. His methods have been sharpened across his career, and now he's here to share what works in marketing.

In this episode of the Revenue Engine Podcast, our host Alex Gluz speaks with Brad Schlachter, the Head of Growth and Engagement at Simpler Media Group, to find out what makes successful digital marketing. They talk about what separates good and great content and break down some of Brad's past projects. They also touch on the keys to building an effective revenue engine for smaller businesses and budgets. Stay tuned for all this and more!

Carissa Reiniger is an entrepreneur with a passion for helping small businesses. Her sister companies, Small Biz Silver Lining and Silver Lining Finance, work with businesses to build their financial plans and help them grow sustainably. She has also stepped into an advisor role with AMP, an accelerator, technology studio, and community that seeks to remedy equity disparities in entrepreneurship.

Additionally, Carissa is the Founder of The Impact 5X Project, an extension of Silver Lining that continues her mission of giving equal access to more small business owners across the globe. Before her time as an entrepreneur, she gained experience in business development at TBWA\Chiat\Day and as an Account Manager at Inventa.

Every small business that succeeds is its own miracle. The combination of a difficult economy, fierce competition, shifting strategies, and more make it challenging to get any company off the ground. What's more, not every entrepreneur is given the same access and opportunities. This makes any advantage or helping hand invaluable for a growing business. One person who is actively lending a hand is Carissa Reiniger.

Carissa is the Founder of Small Biz Silver Lining and its sister company, Silver Lining Finance. Both are dedicated to nurturing and assisting small businesses, ensuring they reach their goals, and helping them flourish. She's been working in this capacity for more than 15 years and has guided thousands of companies to success. If anyone knows how to grow a small business, it's her.

Alex Gluz sits down with Carissa Reiniger, the Founder of Small Biz Silver Lining, to discuss small businesses and how they can achieve their goals. They go over the mission and philosophy behind Silver Lining and dive into the technology they use to track behaviors and encourage growth. Then, Carissa shares her top recommendations and tips for small businesses looking to maintain their success. Check out this episode of the Revenue Engine Podcast to hear all of this and more.

Bill Cunningham is a sales leader with a forte in growth and scaling. He is the Chief Revenue Officer as well as the Vice President of Sales and Marketing for SiteSpect. SiteSpect delivers testing and personalization solutions to help digital businesses optimize the customer experience. They've worked for well-known names including Bed Bath & Beyond and Sam's Club.

Bill has had a rich career in business development and sales spanning more than 30 years. He has worked with Kaspersky, WhiteSky, Carbonite, and more, contributing to the growth of each company and developing his own style of team management.

The often overlooked truth for most businesses is that growth is driven by your team. It may sound simple, but many companies prioritize numbers and end results over their employees. This typically leads to dead ends, burnouts, or slow progress that doesn't meet your goals. To successfully grow your business, it takes the right team with the right focus to bring it all together.

Bill Cunningham has implemented this theory himself with great results. He has over 30 years of experience in sales, with most of that spent building productive teams that make businesses successful. This, along with his thorough knowledge of up-to-date sales techniques, has helped him thrive in an evolving marketplace. So how does he do it?

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Bill Cunningham, the Chief Revenue Officer at SiteSpect, about how to grow high-performing teams and businesses. They discuss Bill's tips for uniting your team and how to boost your sales as older techniques stop working. They also share the key to drumming up interest for your product and scaling your business the right way.

Angela Hood is an entrepreneur who has built three different companies over the past 20 years. She is currently the Founder and CEO of ThisWay Global, an HR tech company that delivers unbiased candidate sourcing and matching for talent acquisition. Angela's background is rooted in land development, and she previously founded the Texas A&M College of Architecture Career Fair. She also has delegate experience with the National Military Family Association and now helps service members turn their military experience into career credentials.

More than almost any other time in recent memory, there is a large portion of the American population that is eager to find a new job. The rise of remote work and recent economic factors have caused people to apply for new and different positions. However, candidates' standards are also changing. As a company, it's a great time to recruit the talent you need — the only problem is attracting the best people for your team.

For many companies, hiring has always been difficult — and now there are more variables than ever to consider. ThisWay Global is an HR tech company that attempts to simplify the process and find great employees without any bias. Their system has been successfully utilized by over 5,000 organizations to date. So how can they help you find and attract the best people in such a revolutionary space?

In this episode of the Revenue Engine Podcast, Alex Gluz hosts Angela Hood, the Founder and CEO of ThisWay Global, to talk about the changing landscape in talent acquisition. They discuss the need for diversity and how Angela's company promotes the best candidates for the job. They also share the key to ThisWay Global's growth, how to align your business with a changing talent pool, and Angela's own experience in recruitment.

Jacques Botbol is an international marketer with an engineer's mind and an entrepreneurial spirit. He is currently the VP of Marketing at Verbit, an innovative transcription and captioning solution with a guarantee of 99% accuracy. Jacques also has experience as the Head of Marketing and Strategy at Panorama Software and as a leader in the Business Development department at TIGI. He received both his bachelor's and master's degrees from Technion - Israel Institute of Technology.

Businesses don't grow by accident. Any thriving company is the result of hard work, vision, and great marketing. More specifically, it takes the right strategy to make those three elements work as they should. Developing a comprehensive and effective strategy isn't simple, leaving few people who have the skills to turn potential into reality. If anyone fills that criteria, it's Jacques Botbol.

Jacques is a marketing leader for Verbit, helping the company grow and scale within a short period of time. His background in business development and engineering helps him create strategies that others may not consider. With a successful track record, he shares some of his insights with you.

Alex Gluz brings on Jacques Botbol, the VP of Marketing at Verbit, to discuss digital marketing and strategy. The two dive into topics such as choosing a vertical, adapting an acquisition strategy, and creating the right messaging. They also touch on Jacques' career and the mentors who helped him along the way. Hear all of this and more on the Revenue Engine Podcast.

Vignesh Ravikumar is the Principal at Sierra Ventures, an early-stage venture firm that invests in impactful businesses with a focus on Next Generation Enterprise and Emerging Technologies. Vignesh specializes in investments in Enterprise and Vertical SaaS as well as Healthcare IT. His background is in M&A transactions for enterprise software companies, and he previously worked at AGC Partners, a Boston-based investment bank. Vignesh received his bachelor's degree in management science from the University of California San Diego.

Venture capital is a powerful and often necessary tool in the world of startups. It takes a lot of funding to get a new business off the ground. And, beyond financial help, budding companies also require direction, strategy, and effective marketing to fully succeed. The best venture capital firms are able to support their investments on all fronts to ensure mutual profit.

Sierra Ventures is one of these firms. Although they have more than 40 years of experience, the firm had to regroup and rebrand when new leadership took over. This has given them a similar perspective to their startups, helping their team relate in a way that few other firms can. Altogether, they've developed a successful model that has led to many notable companies taking off. So what does that model look like in action?

In this episode of the Revenue Engine Podcast, Alex Gluz invites Vignesh Ravikumar, the Principal at Sierra Ventures, to discuss venture capital and how to market your startup. They go over the metrics and qualities of a promising startup, what to look for in a successful founder, and the early steps companies should take after funding. They also touch on digital marketing trends and how vertical SaaS solutions are changing the landscape. Check out the full episode for all this and more.

Andrea Breanna is the Founder and CEO of RebelMouse, a content platform and creative agency that reaches 100 million people on a monthly basis. RebelMouse has helped launch some of the most impactful media companies from the past decade, including The Dodo and Axios. Before founding RebelMouse, Andrea was the CTO of HuffPost (formerly The Huffington Post), where she led the design, product, and engineering teams. Andrea is proudly transgender and in 2017 founded Fluidity.Love, a company incubated at RebelMouse that is on a mission to help the world understand gender fluidity.

There is seemingly no shortage of content on the internet. These days, thousands of businesses and publications vie for increasingly shortened attention spans. So, if your content is going to stand out from the crowd, it needs to be remarkable, relevant, and perfectly designed. The difficult part is knowing where to start.

Andrea Breanna worked as the CTO of HuffPost, where she learned how to create memorable content that attracts millions of visitors. She's carried this expertise over to her content platform and creative agency, RebelMouse, which specializes in using creative technology to build new and innovative media companies. Andrea has learned firsthand what the ingredients to successful content are — and she's here to share them with you.

In this episode of the Revenue Engine Podcast, Alex Gluz talks to Andrea Breanna, the Founder and CEO of RebelMouse, about the secret to creating contagious content. They go over the current trends in marketing and content creation, the key ingredients for a view-worthy post, and how to blend CMS and media publishing. They also discuss how startups can effectively use their funding. Stay tuned to hear all this and more!

Rene de Jong is a global serial entrepreneur and angel investor. In 1986, he started his first business, don Quijote, which became the number one private organization for adult in-country Spanish language courses. He sold the company in 2005 and started as an investor for exciting new start-ups. He has previously worked as the CEO of Internet Advantage and the Associate Director at Equiteq. In addition to this, Rene is an involved volunteer with organizations such as Uniting People and Impulse4women.

Growing a start-up is difficult, to say the least. Between competition, a lack of experience, and the changing marketplace, very few people are able to achieve lasting success. Mentors and investors can make a difference, offering much-needed capital and expertise. But the best investors are experts — the kinds that have found success themselves.

Rene de Jong is an angel investor as well as a serial entrepreneur. He has started multiple successful businesses, including don Quijote, which became a leading organization for teaching Spanish to adults. As someone who has worked on both sides of the start-up equation, he's uniquely equipped to help businesses grow and find success. So, what are his top tips?

Alex Gluz talks with angel investor and experienced entrepreneur Rene de Jong on this episode of the Revenue Engine Podcast about the topic of start-ups and what they should focus on. Together, they discuss Rene's storied career and his experience starting his first company. They also dive into more detail on the attributes of a successful start-up and the best ways to sell your company. Stay tuned to hear all this and more!

With experience at five different start-ups in 20 years, Raghav "Rags" Gupta is a knowledgeable entrepreneur and investor. Currently, he is the President of Butlr, an innovative sensing platform that uses body heat to detect occupancy and activity. He is also a Venture Partner at Hyperplane Venture Capital and a Board Member at Dvinci Energy.

Rags continues to serve as a mentor and advisor for multiple start-ups, including Quala, Elucidata, and Asylon. Additionally, he is the Amazon #1 best-selling author of One to Ten: Finding Your Way from Startup to Scaleup.

There are a lot of resources out there for starting your first business. Entrepreneurship is more popular than ever, and subsequently, the infrastructure is better prepared for new businesses. The dark age of start-ups is over with new and improved systems. But what about scaling up?

This is what separates the established companies from the venture capital failures. Many people can start a business, but few can scale it into a recognized brand. Rags Gupta has worked with five startups over the past 20 years and has found lasting success with each one. Scaling is never easy, but Rags has consistently grown his companies into names you can trust. Now he's here to share his process with you.

In this episode of the Revenue Engine Podcast, Alex Gluz hosts Rags Gupta, the President of Butlr, to discuss his advice and thoughts on scaling start-ups. The two discuss how to launch the first version of your product, knowing when and how to market your brand, and the overlooked components of a healthy start-up. They also go over Rags' book and how it fills in the gaps for struggling start-ups. Tune in to hear it all for yourself!