Revenue from Retention

I welcomed Claritza and Roy, the husband and wife owners of CRP Properties LLC, to Revenue from Retention. Their company focuses on home improvement, cleaning, and property care across South Jersey, and I have a big heart for what they are building.

Claritza shared how it all began, with a decision to open an LLC, a stack of flyers handed out around the neighborhood, and word of mouth referrals that filled their schedule in a matter of months. She brought her background as a banking specialist and author, and Roy brought more than twenty years of experience in construction and cleaning. Together they covered a lot of ground.

We talked about why they love helping people, how they avoid burnout by protecting one day a week as family day, and why faith is the foundation of their business. Claritza opened up about being let go from her day job through no fault of her own, and how that moment pushed them to take the risk of starting their own company. I shared my own story of getting fired from a bartending job, and we talked about how those moments can end up shaping the kind of leader you become.

Claritza also told us about her memoir, Blossoming to Radiance, and we explored why serving clients well and bringing real energy to your work changes how people experience your business. Roy closed us out with a simple challenge for anyone on the fence: cross the line, because you have nothing to lose.

⭐️CONNECT WITH Claritza & Roy ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @crppropertiesllc
▶︎ EMAIL: [email protected]
▶︎ WEBSITE: http://crppropertiesllc.com

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In this episode, I sit down with Maddie Waggoner, founder and CEO of Building Remote, a human infrastructure partner and remote and async work expert. What I love about Maddie's work is that it goes far beyond helping companies work remotely. She looks at the people, systems, and infrastructure behind a business and uncovers opportunities hiding in plain sight, including an assistant originally hired for calendar and email management who went on to help launch a $500,000 revenue stream.

Maddie and I dig into leadership, communication, boundaries, and intentional living, and she shares practical frameworks you can use right away. I'll also admit this conversation felt a little like a therapy session for me, and I'm still replaying parts of it.

⭐️CONNECT WITH ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @madi.waggoner
▶︎ EMAIL: [email protected]
▶︎ WEBSITE: https://buildingremote.co/

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Today’s conversation is about something I think we can all lose sight of when we get really focused on success: staying human.
My guest today spent 20 years at Oracle and has more than 30 years in sales, but the story I want to talk about today has very little to do with titles, revenue, or deal size.

A few years ago, Tom Tonkin made a pretty unusual decision. He started working weekends at a family owned liquor store in Colorado. Minimum wage. Mopping floors. Wearing a name badge. And he did it intentionally, because he wanted to make sure success never turned him into someone who forgot what it felt like to simply be a person.

And what happened behind that counter gave him some of the most meaningful lessons of his career.
Stories about people who were struggling, people who were celebrating, people who just needed to feel seen and respected. And those everyday interactions became the foundation for his work around relationships, leadership, and what actually makes people come back.

So today, we're going to talk about humility, human connection, sales, leadership, and why the experiences we create for people can matter far more than the transaction itself.

⭐️CONNECT WITH TOM ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @drtomtonkin
▶︎ LINKEDIN: Tom Tonkin, Ph.D.
▶︎ EMAIL: [email protected]
▶︎ WEBSITE: https://thetonkingroup.co
https://sincereconnectionsbook.com | https://tomtonkinphd.com/

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What if the life you built isn't the life you're meant to stay in? In this episode of Revenue from Retention, I sat down with Giselle, the woman behind Corporate to Freedom, to talk about what it really looked like to leave a six figure salary and bet on herself.

After 25 years in marketing and advertising, Giselle lost her joy. A hard season at work, including a cost cutting strategy called forced attrition, made her take a long look at the environment she was in. She prayed, talked with her husband, and walked away without a plan, even though she is a planner at heart. We talked about choosing peace over money, how Covid changed the way people earn, and how to tell the difference between boredom and a true sign that it's time for something new.

Giselle also shared lessons from Disney, her early entrepreneurial ventures, her time with Mary Kay and the power of community, and what it took to go from behind the scenes to creating content in front of a camera. We talked about why relatable beats perfect, why you should never delete your early posts, and a simple act of kindness that reminded us what really matters.

If you feel like you're right on the edge of a big move, this conversation is for you. You're not stuck, you're never too late, and time is your most precious resource.

⭐️CONNECT WITH ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @corporatetofreedom8
▶︎ EMAIL: [email protected]
▶︎ WEBSITE: https://allen.store/freedommindset

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▶︎ INSTAGRAM: celina_glennon
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▶︎ LINKEDIN: Celina Glennon
▶︎ YOUTUBE: @CelinaGlennon

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I’m really excited to have Steve Caton with us today!

Steve has a unique perspective because he’s been inside sales organizations and has seen what happens when companies try to grow without the right people, processes, and leadership in place.
And I think this conversation is going to be especially valuable because we’re going to talk about something I’m incredibly passionate about: what happens after the sale.

Because getting the customer is one thing. Creating an experience that makes them want to stay, buy again, and tell everyone they know about you is a completely different game.

So today, we’re going to talk about scaling sales teams, building processes that actually work, leadership, customer experience, and ultimately, how you turn a single transaction into long term revenue.

He is also the founder and CEO of Altezza Solutions.

⭐️CONNECT WITH ON SOCIAL MEDIA ⭐️
▶︎ LINKEDIN: Steve Caton
▶︎ EMAIL: [email protected]

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▶︎ INSTAGRAM: celina_glennon
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▶︎ YOUTUBE: @CelinaGlennon

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Some people build companies the way other people breathe, and Elliot Manson is one of them. In this episode of Revenue from Retention, I sat down with him to talk about what it really takes to turn an idea into something real, and why so many of us get stuck long before we start.

Elliot shared how he approaches business by leading with numbers, because data has no opinions. He explained why his job has always been to be wrong nine times as quickly as possible so he can be right the tenth. We talked about the year he spent living on an island in Portugal, swimming in the ocean and building a business, and what living abroad teaches you about problem solving and ownership.

We also got into the topic everyone has a take on right now: AI. Elliot gave an honest look at how it can sharpen a thoughtful thinker and make an average one look even more average, and how he uses it to find the best ideas instead of letting it do his thinking for him. He walked through the wins he is proudest of, including his work in AI hiring at Upwage and a fully autonomous weather trading platform he built for the pure fun of it.

I shared my own lens on retention, the green, yellow, and red chart every client keeps in their head, and what Disney taught me about intentional experiences. We closed with Elliot's simplest advice: make decisions and take action.

If you believe people are your greatest asset and relationships are your greatest investment, this conversation is for you.

⭐️CONNECT WITH ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @Elliotmanson_
▶︎ LINKEDIN: Elliot Manson
▶︎ EMAIL: [email protected]

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I sat down with Jesse Cloud, a sales leader within the Elliott Army, for an honest conversation about faith, purpose, and what it really takes to build people instead of just numbers.

Jesse shared what changed his whole perspective: watching new teammates work incredibly hard without winning, and realizing he could help them. That moment pulled him out of the "lead by example and do my own thing" mindset and sent him searching for a process that could work across an entire company. He walked me through how the training his team built has since helped people put up the best numbers of their careers.

We also went to some vulnerable places. Jesse told me about the season when his credit card was declined at a gas station, when a job he was doing purely for money left him feeling empty, and how a single week of selling something he truly believed in showed him what he was meant to be doing. He talked about learning to surrender, why he did not fully rest until recently, and how a program called Kingdom X shifted his relationship with faith.

Along the way, Jesse explained why everyone needs a mentor with his briar patch analogy, how he uses time blocking and his phone notes as a replacement for journaling, and what he hopes to be known for when it is all said and done. He also spoke about the legacy he wants to build for his team and for the generations who come after them, and the advice he would give anyone who is afraid to take their dreams seriously.

If you have ever felt the weight of an assignment you could not ignore, or wondered what it looks like to lead with your whole heart, this conversation is for you.

⭐️CONNECT WITH ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM:  ⁨@jesse_cloud9⁩ 
▶︎ LINKEDIN: Jesse Cloud
▶︎ EMAIL: [email protected]

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Social media can be fake, and you never know what someone is truly carrying underneath the highlight reel. Lidia Ferrer Sciacovelli let me in on hers.

She opened up about living with food noise for over a decade, a constant internal static around eating that most people never talk about out loud. She walked me through the medical scare that became her turning point and the choice she made afterward to build something out of it. That choice became Please Health, her supplement company built on transparency instead of proprietary blends and quick fixes.

We got into her belief that change is always good, even when it does not feel good, and why she thinks fear of regret matters more than fear of change. She talked about moving to a new country, rebuilding a company on her own terms, and learning to actually celebrate her wins instead of rushing past them. She also gave us a first look at her upcoming book, The Gold Flags of Heartbreak, which flips the whole heartbreak conversation from what someone else did wrong to what you walked away knowing about yourself.

This one is honest, it is direct, and it is a reminder that you get to be the author of your own story no matter what chapter you are currently in.

⭐️CONNECT WITH LIDIA ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @lidiaferrers
▶︎ LINKEDIN: Lidia Ferrer Sciacovelli
▶︎ EMAIL: [email protected]

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In this episode, I sat down with Mike Fortin, a Hollywood aerial cinematographer, actor, and entrepreneur whose social media stopped me mid scroll. I could not tell you exactly what he did at first, but I knew he had an aura, an "it factor," and I needed to know the story behind it.

Mike shared how he landed in Hollywood entirely by accident. A hobby of flying remote controlled helicopters turned into a drone business, and a drone business turned into a phone call. Not long after, he was filming a music video on top of the Capitol Records building, called his wife from the rooftop, and told her they were moving to Los Angeles. Thirty six days later, they were. From there he worked on shows like Bosch, Fear the Walking Dead, and SEAL Team, teaching himself everything along the way.

We also talked about what happens when the lights go out. After the 2023 writers strike changed the face of the industry, Mike worked only about 70 days over three years, and he was honest about how heavy that season felt. What pulled him out was unexpected. One cinematic remix, thirty seconds of listening, and a full TV series idea later, he had ten episodes written.

Mike also opened up about the regrets from his early days as a business owner, the way his wife stayed by his side through every high and low, and why learning to love himself became the turning point. Now he is rebuilding with a peptide company, a public speaking path, and a production company that teaches business owners to create their own content. His message was simple: your personal brand is your currency, so press record, stop worrying about what people think, and fail forward.

If you are in a season of starting over, this conversation will remind you that seasons change and that most of what we worry about never happens.

⭐️CONNECT WITH MIKE ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @realmikefortin
▶︎ LINKEDIN: Mike Fortin
▶︎ EMAIL: [email protected]
▶︎ WEBSITE: Cinematicimmunity.tv / livefundamental.com

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▶︎ INSTAGRAM: celina_glennon
▶︎ FACEBOOK: Celina Glennon
▶︎ LINKEDIN: Celina Glennon
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Jacob Smith has spent more than 16 years in operations and logistics, working his way from a Warehouse Associate all the way to Vice President of Operations, where he now oversees multiple distribution centers, millions of dollars in inventory, and teams of 50+ people.

But what makes Jacob’s story even more interesting is that his drive for growth doesn’t stop at his corporate career. Outside of his full-time role, he also built a fitness coaching business, helping people improve their health, discipline, and performance.

And I think there’s a powerful connection between those two worlds: whether you're leading a team, running a business, or working on yourself, the fundamentals are the same. Discipline. Accountability. Consistency. And the willingness to keep getting better.

So today, we're going to talk about leadership, building high-performing teams, health and fitness, entrepreneurship, and what it really takes to continuously level up. Jacob, welcome to the podcast.

⭐️CONNECT WITH ON SOCIAL MEDIA ⭐️
▶︎ INSTAGRAM: @Jacob.smith.fit
▶︎ LINKEDIN: Jacob Smith
▶︎ EMAIL: [email protected]
▶︎ WEBSITE: https://jacobsmithfit.com/

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