Today we are joined by Pablo Delgado, CEO of mirai
https://www.mirai.com/home/
In our last conversation with Pablo we discussed how the hotel distribution landscape could change going forward.
Today we talk specifically about Google and the role it plays.
We look at how Google has evolved a number of its products and how they can be of real value to hotels in a risk free way
We explore the possible winners and losers because of Google’s ever increasing dominance
And finally we consider how the likes of Amazon, Facebook, Apple and Microsoft may drive consolidation of metasearch and OTAs in the travel space.
Here are some topics we discuss:
Insights into Google products, name changes and value to hotelsChanges to Google commission program (originally called GHACP)Evolution of Google Promoted Hotels into Property Promotion Ads (PPA)Advantages of PPA over traditional CPC approach – now a risk free model.Upper funnel has higher volume but lower conversion so be realistic with commissionHow have Google become dominant in travel so quicklyGoogle’s pivot from Google Hotel FinderWho are the winners and losers of Google’s dominant positionIf Google wins, the user wins, the hotel wins, the OTAs loseWill the market consolidate through mergers or acquisitions
If you would like to watch the interview you can see it on our YouTube channel by clicking this link: https://youtu.be/lOY3lYI6kYs
Here is the previous interview with Pablo on how Hotel Distribution might change going forward: https://youtu.be/mRM6gvRx6UE