Revenue isn’t the goal. It’s the proof that a credit union is delivering real value to its members. But in a rapidly changing landscape, how do credit unions continue to raise the bar on member experience while staying true to their mission?

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Stacy Armijo, Chief Experience Officer at Amplify Credit Union, to discuss how credit unions can keep raising the bar on member experience, whether AI is distracting from their biggest advantage, and why some companies are pulling back on DEI, while credit unions may need to double down.