Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

How do you stay relevant as an online business in 2021? In this episode of Digital Marketing Swipe File, Eric welcomes Drew Rivera, Marketing Manager at Dultmeier Sales, to talk about how to keep your brand relevant during the age of rapid digitalization. He details his marketing approach as a marketing manager of a century-old B2B company, including inbound and outbound digital marketing, as well as the comeback of tradeshows and even print advertising! 

You’ll learn the power of integrating video communication and retargeting into your digital marketing strategy, how to capture leads on LinkedIn, and much more! Plus, Drew speaks on how Dultmeier will be expanding and improving their marketing strategies over the next few years.

“No one has the time. No one’s available. Everyone’s busy, but if you knock on the door and you’ve done something already that’s special and unique, the door will get opened and someone will listen to you… That’s kind of the approach we’ve been doing at Dultmeier and we’ve had great success making sure that both the old world and the new world have a place.”- Drew 

Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

About Eric Stockton, General Manager, SharpSpring Ads:

A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: www.linkedin.com/in/ericstockton

About Drew Rivera, Marketing Manager, Dultmeier Sales:

Drew’s primary objective at Dultmeier Sales is to create business alliances that share in a symbiotic relationship of growth and success. Growth is rarely an independent venture. Most successes are realized when opportunities are presented to collaborate and identify synergies amongst one another. Dultmeier Sales has been around since the Great Depression. They understand relationships and service and have built a foundation on top of it.

Connect with Drew: www.linkedin.com/in/riveradrew 

Learn more about Dultmeier Sales: www.dultmeier.com 

For more information & To connect with us:

Visit our website: www.sharpspring.com/ads 

Have a question? Email us: [email protected] 

Follow us on LinkedIn: www.linkedin.com/company/sharpspringads 

Watch video versions of our podcast on YouTube or in the “Resources” section at www.sharpspring.com/ads.

Subscribe for more: www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg 

Marketing isn’t effective without customer retention and engagement. In this episode of Digital Marketing Swipe File, Eric welcomes Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications, to break down the best way to build confidence and trust with your ideal customers. 

Tune in to gain insight into the evolution of direct marketing, how to market to multiple personas, and practical techniques you can use to improve your marketing campaigns and strategy while maintaining a loyal customer base.

“At the end of the day, direct marketing is direct marketing and publishing is publishing. You just have to immerse yourself into that area, but the fundamentals are the same. Human nature is the same no matter what industry it is, people react in the same ways and we have the same triggers… If you know your audience, you’ll be better at the triggers.”- Roger Michalski

You’ll learn Eric and Roger’s candid thoughts on trade shows, issues with marketing channel deliverability, the importance of testing your marketing strategies, and more!

“Offer is going to trump optimization all day long.”- Eric Stockton

Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

Resources mentioned:

Freedom Fest: www.freedomfest.com 

About Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications: 

Roger is the VP and Group Publisher at Eagle Publishers and is based in Virginia. He has many years of experience in various types of marketing and publishing, from B2B direct marketing to finance.

Connect with Roger: www.linkedin.com/in/rogermichalski
Email Roger: [email protected]
Visit Eagle Financial Publications: www.stockinvestor.com/eagle-financial-publications 

About Eric Stockton, General Manager, SharpSpring Ads:

A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.

Connect with Eric: www.linkedin.com/in/ericstockton

For more information and to connect with us:
Visit our website: www.sharpspring.com/ads
Have a question? Email us: [email protected]
Follow us on LinkedIn: www.linkedin.com/company/sharpspringads
Watch video versions of our podcast on YouTube or in the “Resources” section at www.sharpspring.com/ads.
Subscribe for more: www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg 

What is marketing attribution and how can it benefit your business? In this episode of Digital Marketing Swipe File, Eric welcomes Jack Porter Smith, Co-Founder and Managing Director of WSI Paid Search, to talk about how to stop wasting money on paid search advertising. Jack breaks down his approach to programmatic campaigns, display ads, retargeting, and more!

Jack also sheds light on what WSI Paid Search does as an agency, as well as the challenges and opportunities in search advertising in 2021 and beyond. He provides real world examples that show how to effectively target your audience, keep your messaging consistently visible, and get the most out of paid search as a B2B business.

You’ll learn Jack’s candid thoughts on recent changes in third party data policies, what drives decision makers to invest in paid search advertising, and even how SharpSpring Ads is finding patterns and best practices in advertising. 

“You can’t just buy your way out of a hole. You can’t just buy your way into a market. You do have to earn it… and then the closing part is a little easier.”- Jack 

Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

About Eric Stockton, General Manager, SharpSpring Ads:

A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: www.linkedin.com/in/ericstockton

About Jack Porter Smith, Co-Founder and Managing Director, WSI Paid Search:

I've operated in the digital marketing industry since early 2006, and since 2013 have been the proud co-founder of WSI Paid Search, a Top 1% Google Premier Partner based in Toronto. As of 2019 I am incredibly honored to join the Google Agency Executive Council as WSI Paid Search's representative amongst fellow industry leaders.

Connect with Jack: www.linkedin.com/in/jack-porter-smith-21318318 

For more information & To connect with us:

Visit our website: www.sharpspring.com/ads 

Have a question? Email us: [email protected] 

Follow us on LinkedIn: www.linkedin.com/company/sharpspringads 

Watch video versions of our podcast on YouTube or in the “Resources” section at www.sharpspring.com/ads.

Subscribe for more: www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg 

Content creation is the name of the game when it comes to marketing in 2021. In this episode of Digital Marketing Swipe File, Eric welcomes Daniel Burstein, Senior Director of Content & Marketing at MECLABS Institute, to break down what marketers should know about content marketing in 2021, especially for B2B SaaS companies. 

Tune in to gain insight into the shifts MECLABS made in their content marketing after the pandemic hit, the reasoning behind media company consolidation within B2B SaaS companies, the importance of understanding your target audience before creating content, and the relationship between content production and low-quality MQLs.

You’ll learn Eric and Daniel’s candid thoughts on the importance of research in copywriting, storytelling as an approach to content creation, and much more! This is a juicy episode you won’t want to miss! 

“We’re ripping the doors off that factory...and we’re showing them, hey, here’s what we’re creating, here’s how we’re creating value for you, and all we have to decide is what value can we create and give for free and what value… especially for a B2B SaaS company, do we need to start charging for?”- Daniel Burstein

Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

Resources mentioned:

Story Engineering by Larry Brooks: www.goodreads.com/book/show/9912752-story-engineering
Reality in Advertising by Rosser Reeves: www.goodreads.com/book/show/4548848-reality-in-advertising

About Daniel Burstein, Senior Director of Content & Marketing, MECLABS Institute:
Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
Connect with Daniel: www.linkedin.com/in/danielburstein
Visit MEC Labs: www.meclabs.com 

About Eric Stockton:
A pioneer and innovator in the areas of B2B marketing, eCommerce, demand generation, publishing, and online media.
Connect with Eric: www.linkedin.com/in/ericstockton

For more information and to connect with us:
Visit our website: www.sharpspring.com/ads
Have a question? Email us: [email protected]
Follow us on LinkedIn: www.linkedin.com/company/sharpspringads
Watch video versions of our podcast on YouTube or in the “Resources” section at www.sharpspring.com/ads.
Subscribe for more: www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg 

Have you optimized your website’s landing pages recently? In this episode of Digital Marketing Swipe File, Eric welcomes Jimmy Ellis, Performance Marketing Expert, along with our A.I. Lab Account Manager, Sunil Alvarez, to talk about why landing pages are important and how to increase your sales with an optimized landing page. Then, they evaluate a real landing page from a real business and break down what can be improved about it. 

Tune in to learn simple, yet highly effective performance marketing tactics you can implement in your business’s marketing strategy to increase customer engagement and sales.

You’ll learn the most important aspects of a website’s landing page, including on mobile browsers, when and how to create multiple landing pages, and the roles of trust, communication, and a primary call to action in the effectiveness of your landing page. Plus, you’ll gain insight into how to best nurture and track the leads you get after optimizing your landing page.

“Most likely, if you’re doing digital marketing and you’re building landing pages, you need to have dedicated pages for all your major sources of traffic… What works with Facebook may not work with Google. What works with YouTube traffic might not work with Instagram traffic.”- Jimmy Ellis

Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit.

About Eric Stockton, General Manager, SharpSpring Ads:

A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.

Connect with Eric: www.linkedin.com/in/ericstockton

About Jimmy Ellis, Director of Performance Marketing, Fracture:

A 20-year results-driven growth marketer and strategist with a passion for developing high ROI marketing programs, optimizing the customer journey, and improving conversion rates. Jimmy is currently using his ninja skills to optimize Fracture’s 7-figure marketing spend.

Connect with Jimmy: www.linkedin.com/in/jimmy-ellis 

About Sunil Alvarez, A.I. Lab Account Manager, SharpSpring Ads:

Sunil is a tech-savvy individual with an entrepreneurial spirit and a deep understanding of programmatic advertising. The majority of his professional experience consists of driving growth for early-stage technology startups, such Feathr, and fortune 500 companies, such as Comcast NBC Universal. 

Connect with Sunil: www.linkedin.com/in/sunil-alvarez 

For more information and to connect with us:

Visit our website: www.sharpspring.com/ads 

Have a question? Email us: [email protected] 

Follow us on LinkedIn: www.linkedin.com/company/sharpspringads 

Watch video versions of our podcast on YouTube or in the “Resources” section at www.sharpspring.com/ads.

Subscribe for more: www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg 

In this episode of Digital Marketing Swipe File, Eric welcomes Brad Hoppmann, CMO at InvestorPlace, to talk about his approach to developing and implementing a strong marketing strategy while sharing tips on how to make your marketing campaign easily understandable and scalable.

Brad has been in media publishing since before it was trendy, so he’s one of the best marketing experts to learn lessons from on topics like messaging, copywriting, calculating customer acquisition cost (CAC), organizational structure, lead conversion, scaling marketing campaigns, and career development. 

 You’ll learn the benefits of having a well-organized marketing team and how Brad’s marketing team is structured, how he entered the financial publishing and marketing fields, how to have efficient conversations about strategy with opinionated coworkers, and more!

“How do you take a huge investing idea like cryptocurrency and explain it to a fourth grader? If you can do that in a campaign and make it so easy… make the promotion so readable that even a fourth grader can understand it… that is what we’ve found to be the most successful for us.”                                                                                        - Brad Hoppmann

 → Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

Resources mentioned:

Breakthrough Advertising by Eugene Schwartz: www.breakthroughadvertisingbook.com 

The Copywriter’s Handbook by Bob Bly: www.bly.com/copyhandbook 

Clayton Makepeace’s Copywriting Course: www.awai.com/makepeace/7-days-or-less/p/ 

Gary Halbert: www.thegaryhalbertletter.com 

About Eric Stockton, General Manager, SharpSpring Ads:

A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.

Connect with Eric: www.linkedin.com/in/ericstockton

About Brad Hoppmann, Chief Marketing Officer, InvestorPlace:

Brad Hoppmann is in the business of big ideas and serves as the Chief Marketing Officer of InvestorPlace Media, LLC. Brad started at InvestorPlace Media, LLC in Feb of 2018 and is an expert in all things publishing, financial services, subscription, and direct marketing. Brad currently resides in the Baltimore, Maryland Area.

Connect with Brad: www.linkedin.com/in/bradhoppmann

For more information and to connect with us:

Visit our website: www.sharpspring.com/ads

Have a question? Email us: [email protected]

Follow us on LinkedIn: www.linkedin.com/company/sharpspringads

Watch video versions of our podcast on YouTube or in the “Resources” section at www.sharpspring.com/ads.

Subscribe for more: www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In this episode of Digital Marketing Swipe File, we talk with marketing experts Deborah O’Malley and Todd Lebo to talk about the how pricing affects sales and how to increase your online sales by testing your pricing. They share tips and strategies for running A/B tests for price while sharing the benefits of using the anchoring effect, the decoy effect, and the paradox of choice in your pricing strategy. 

Learn marketing tactics that you can implement in your business’s pricing strategy to boost conversion rates and sales!

You’ll gain insight into why marketers need to test their pricing, the top 3 pricing psychology principles and real-life A/B test case studies (and how to apply them), and how to optimize your website’s call to action. Plus, Deborah divulges the ultimate formula for a high-converting pricing table!

The psychology behind pricing tells us that the way we present our price(s) can have a huge impact on the success of a sale… so, are you ready to make a huge impact on your sales?

Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

Resources mentioned:
Get The Essential Guide To High-Converting Pricing Strategies: https://platform.guessthetest.com/cart/59j9tghm
Predictably Irrational by Dan Ariely: www.danariely.com/books/predictably-irrational
OptinMonster: www.optinmonster.com

About Eric Stockton, General Manager, SharpSpring Ads:
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.
Connect with Eric: www.linkedin.com/in/ericstockton

About Todd Lebo, CEO & Partner, Ascend2:
Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing Technology firms and agencies to drive demand to their products and services.
Connect with Todd: www.linkedin.com/in/tlebo
Follow Ascend 2: www.linkedin.com/company/ascend2 

Deborah O’Malley, Founder, GuesstheTest.com:
Deborah is a Google Analytics certified optimizer with a Master’s of Sciene degree specialized in eye tracking technology. She’s been working in the CRO and A/B testing space for over a decade. She founded GuessTheTest to provide digital marketers with A/B test case studies that fuel their success.
Connect with Deborah: www.linkedin.com/in/deborahomalley 

For more information and to connect with us:
Visit our website: www.sharpspring.com/ads
Have a question? Email us: [email protected]
Follow us on LinkedIn: www.linkedin.com/company/sharpspringads Watch video versions of our podcast on YouTube or in the “Resources” section at www.sharpspring.com/ads.
Subscribe for more: www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg