Revenue Power Focus

The W&A marketing team discusses some objections that staff may face this spring. Key reminders included focusing on the controllables and helping producers keep their eyes on their goals. 

This is a jam-packed session! Alex Offerdahl offers insights on ten key elements that will impact you as an agent and the producers you serve.  Alex provided a comparison of projected prices over the past few years, a solid weather outlook for the growing season, an explanation on price discovery, an impactful look at tariffs and trade, avian influenza, the farm bill, ARC/PLC, ECO and more…The key takeaway is that crop insurance is a great value. ECO may be the differentiator in this year’s risk management decision to assist with covering the cost of production numbers producers will be faced with in 2025.

With sales close around the corner, we discussed the importance of a good base policy, considering ARC-County at FSA (over PLC), and adding the Enhanced Coverage Option (ECO).  As a reminder, SCO may need to be canceled if producers took it with PLC in CY 2024, and are electing ARC for CY 2025.

Jay Yates shares insights on the outlook for the 2025 input costs.

The Farm Bill extension is on everyone’s mind. Debby Schwarz provides an overview of the Economic Assistance program and the Disaster Aid package. Additionally, she highlights the ARC-PLC decision and shares some comments about 2025 rate changes. 

Lee Friesen reviews a Wisconsin corn policy and shares how he might approach the spring 2025 risk management decision with a producer.

Lee Friesen, Barb Enderson and Debby Schwarz sit down to discuss some common agents’ roadblocks and producer objections. A few roadblocks include excuses for getting out the door. Prospect objections include never having a claim, it costs too much, and it has never triggered in the past. Tune it to hear the conversation around these important concerns. 

Alex Offerdahl provides an update to the Farm Bill (potentially an extension), and we review the premium changes for crop insurance from prior years to 2025. In addition, Debby Schwarz provides a list of some of the top resources available to assist in your final push for 2025 sales close date.

Our Farm Credit teammates are earning business by using a number of different approaches. Here are a few ideas.

Need some ideas to improve your working relationship with your Lending counterparts, tune it to see how these teammates find success working hand in hand with their loan partners.