In episode one of the Revenue Rehab podcast, The Anti-Bias CMO, Brandi Starr was joined by MK Getler to discuss the biases that exist in everyday life, and how these biases also permeate marketing in today’s world. MK and Brandi discussed humans’ tendencies to put everything in boxes - to categorize gender, nationality, and ethnicity - and how we can overcome this, particularly when it comes to marketing. MK recommended a remedy to bias in the workplace: an anti-bias committee, consisting of people with varying backgrounds and life experience, who can help reduce bias in marketing collateral, as well as employment branding, such as job posts. Next, MK discussed how today’s consumer is becoming more savvy about performative brands, and how companies that are not aligning their actions with their mission and values - will inevitably be caught out. Next, Brandi and MK discussed how this shift is becoming more evident with Gen-Z and millennial consumers, who want to align their purchases with companies that are doing good in the world. Links:

• Get in touch with MK Gelter on Twitter
• Follow MK Gelter on Instagram
• Looking for elevated gifts that help your brand stand out? Check out Loop & Tie Website

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Not Including IT in Revenue Discussion Can Stifle Growth To marketing leaders IT is more often viewed as a roadblock than an ally. IT is typically thought of as a back-office function focused on governance, security, infrastructure, etc. Rarely is IT brought into strategic discussions on revenue. This week’s guest Monique Weeks, Vice President of Information Technology at PT Solutions Physical Therapy, comes to the couch to challenge the norm. “Customer experience is what drives revenue, the way that people interact with your brand at every touch point is why they choose to buy, why they choose to stay. There are things that directly impact the customer experience that IT owns.”  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, or Google Podcasts and find more episodes on our website RevenueRehab.live.