In this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans Fortune 500, consulting, and start-ups working with some of the world's largest brands, like Behr Paint, Dell, and Coca-Cola. He’s also co-host of the popular Podcast 'F the Joneses', with his Physician and Life Coaching wife, Dr. Diana.

In this episode, Yushau shares some key insights into how and why we should shift from the linear imagery of the traditional marketing ‘funnel’.

Yushau and Brandi also discuss the shifting Buyer Journey, how CMOs can address it and the critical role data plays in that journey.

We’re taking on Perfecting the Customer Experience; from the Buyer Journey as an infinite loop, to key take-aways from Revenue Takeover, to why data matters, you’re invited to get settled on the sofa for an insightful and informative discussion in this latest episode of Revenue Rehab.

Links:

• Get in touch with Yushau Sodiq on LinkedIn or Twitter
• Listen to Yushau Sodiq and Dr. Diana’s podcast F the Jones available on all platforms
• And check out Yushau’s comedy (Yoshee) on TikTok
• For more information about ‘CMO to CRO: The Revenue Takeover By The Next Generation Executive’ book check out the website here

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

This week our host Brandi Starr is joined by Avnita Gulati to discuss The importance of Celebrating Small Wins and how it leads to Creating a Collaborative Culture.

Avnita is the Sr. Director, Global Marketing Ops and Strategy at Visa, Inc. Avnita is a forward thinker that has transformed the marketing organization to scale by developing frameworks for cross-functional alignment, campaign management, content strategy and MarTech investment.

Brandi and Avnita discuss the connection between work culture, celebrating wins and team dynamics.

And the diagnosis is positive and optimistic! By the end of this episode, you'll be ready to implement this simple but powerful tool using Avnita’s three categories to boost your team’s performance and improve their dynamic.

Links:

• Get in touch with Avnita on LinkedIn

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

In this episode of the Revenue Rehab, Brandi Starr is joined by Adam New-Waterson. Adam is the Startup Executive at HYE Partners. On the couch Brandi and Adam will tackle Conscious Uncoupling and the need to Move Sideways to Move Up and why it’s something CMOs and Marketing Executives should be doing.

On the bleeding edge of technology, Adam New-Waterson has pioneered advancements in marketing automation, sales development, account-based marketing, and product-led growth for 15 years.  He’s implemented his own advice and transitioned to Head of Product and Interim CTO for sales and marketing solution Stack Moxie.

In this episode, Adam New-Waterson and Brandi Starr discuss transition in professional roles.  Like the song goes “You've got to know when to hold 'em” and “Know when to fold 'em”.

If you’re a CMO or Head of Marketing who is considering new opportunities, or recently found yourself actively looking for a new role, this episode can help you determine answers to questions like: What is the best time to move on? What is the right way to untangle yourself?  What is Conscious Uncoupling and why it makes sense for your career to implement this strategy.

Links:

• Get in touch with Adam on LinkedIn

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

In the episode, ‘’The People Part of Leading Marketing: Employee Development and Organizational Competency’’, Brandi Starr was joined by Maija Hurst, a marketing strategist who has worked for big-name brands such as REI and LG to leverage data driven insights to evangelize purposeful marketing content. In this episode, Maija discusses the importance of nurturing employees, offering advice such as including your fresh-out-of-college intern leadership meetings. Why? Because, the more you invest in your employees, the more likely it is they’ll stick around, grow, and make great strides for themselves, their team, and their organization - providing a win-win for everyone involved. Emphasizing the importance of investing time and effort in helping new employees grow, Maija believes that a culture of learning is a crucial first step in fostering an environment of enablement. Maija also discusses the importance of prioritizing soft skills over hard skills, as well as resiliency, agility, and a positive, can-do-attitude. Maija talks passionately about how, although revenue, metrics, and KPIs will also be important, at the end of the day, its people, relationships, and legacy are the most important - both in marketing, in business, and in life. Filled with solid advice around relationship building, people management, and what really matters in marketing, we guarantee that you will get so many gems of wisdom from listening to this episode! Links:

• Get in touch with Maija on LinkedIn
• Get in touch with Maija on Twitter

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

In the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling corporate reputation with data backed examples and trends. What is reputation really? From Sustainability to Diversity, Equity, and Inclusion, listen to dig right into how consumer perception necessitates that companies prioritize stepping up, not just to execute promises made but also communicate when they have followed through. 

Does social media matter to your reputation? We discuss company conduct and perception. In the study discussed, one of the major drivers of reputation is conduct, and this was consistently looked-for by consumers across cohorts and age groups.  It’s not just GenZ; everyone wants to see companies function in an ethical fashion.  

In this episode, CMOs and marketers can come away with precise, data driven examples and numbers why your company rep matters.  And how to act to improve yours. Don’t miss it!  

Links:

• Get in touch with Ali Jawin on LinkedIn, Twitter, Instagram, or Facebook
• Get in touch with Lexi Taylor Wan on LinkedIn
• For more details on how people feel, think, and act towards companies globally, check out the Global RepTrak Report: The 2022 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

In the episode “Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way”, Brandi Starr was joined by Jenn Steele, the VP of Marketing at Reprise, a demo creation platform that helps companies sell their product with their product. An enthusiastic advocate for Product-Led Growth (PLG), she is excited to get the word out about how Reprise helps companies increase their conversion rate by 60%.

In this episode, Brandi and Jenn discuss how the dynamics of private equity can present as obstacles for a CMO. Since the structure of PE firms is largely dictated by the board and how those funds are spent, this can present major challenges for CMOs. 

Jenn Steele walks us through the structure of a PE firm, and how the departments (sales, finance), are viewed by the PE firm board and what that means to Marketing.  

Emphasizing how finance and budgeting heavily informs the conversation and decisions at PE firms, Jenn discusses how to navigate this structure and gives some tips on avoiding Private Equity Pitfalls.

Links:

Get in touch with Jenn:

• On LinkedIn
• On Twitter
• On Instagram
• On Facebook
• Check out the Reprise website

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

In the episode “Making of a Brand: Brand is Everything, Everything is Brand”, Brandi Starr was joined by Russ Somers, CMO of Lytho. Russ has led marketing for B2B companies including TrustRadius, TrendKite (acquired by Cision), and Invodo (acquired by Industrial Color Labs). Russ is focused on helping power the creative and marketing teams that power major brands, and on having an awesome time while doing so. 

In this episode, Russ shares his insight on the journey of rebranding.  Having taken Lytho through a renaming and rebranding the entire company (which included a merging of two companies) in a short, 90-day span. 

Through specific examples and broader concepts, Russ provides guidance and his expertise on rebranding from infancy through to project completion, how CMOs need to be at the center of the rebrand, from concept to execution, to foster communication and collaboration with stakeholders as a path to success of the rebrand.

This insightful conversation on how to successfully execute a rebrand and Russ’s four key points to approaching any rebrand should not be missed!

Links:

• Get in touch with Russ on Twitter
• Check out Lytho’s website

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

In episode four of the Revenue Rehab podcast, ‘’Everyone Has An Opinion: Building Influence Across the Organization’’, Brandi Starr was joined by Christina Del Villar, A Silicon Valley Marketing Executive Consultant, and author who helps companies transform, grow and scale, by leveraging technology. In this episode, Christina discusses how marketing professionals need to be recognized as the company revenue generators that they are. The main revenue generators have traditionally been associated with sales, but as Christina points out, without marketing, companies have no leads. Emphasizing the importance of feeling empowered to help generate revenue, Christina believes that every person in the company should lean into this, and marketing teams are no exception. Christina also discusses how marketing professionals are the backbone of every company, yet continually get undervalued, as she has first-handedly experience in the boardroom. Christina talks passionately about how marketers deserve, and need, a proper seat at the table.

Filled with advice that every marketing professional needs to hear, we promise that you will love listening to this episode!

Links:

• Get in touch with Christina on LinkedIn or Twitter
• Looking for ways to build influence across your organization?
  • Check out Christina’s website
  • Tune in to All Things Growth Podcast
  • Find more on the book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence Drive Corporate Strategy

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

In episode three of the Revenue Rehab podcast, ‘’Out With The Old...Or Not: Change Management’’, Brandi Starr was joined by Tiffany Chisholm Okirika, award winning marketing technology leader, and founder and CEO of Skyspace Global, a marketing technology firm. In this episode, Tiffany brings a unique perspective of how to avoid resistance to change within an organization. Tiffany discusses how a lack of communication with the people who are involved with change is often the root cause of resistance. Tiffany and Brandi also discuss the reluctance to change to new technologies, particularly pertaining to people who are experts in a certain platform, and who view a migration to another technology as a threat to their job security. Tiffany emphasizes the importance of realizing that change management is not necessarily a rip and replace method - it’s ultimately a method of improvement.

A podcast full of solid advice from a seasoned MarTech pro, you won’t want to miss this episode!

Links:

• Connect with Tiffany on Twitter and Instagram
• Find out more about Skyspace Global on their website

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, or Google Podcasts and find more episodes on our website RevenueRehab.live.

In episode two of the Revenue Rehab podcast, Ladylike in the Conference Room, Brandi Starr was joined by Andrea Lechner-Becker to discuss authenticity in the workplace, and how women in particular, can face more difficult barriers when it comes to bringing their true selves to work. Full of no nonsense advice, self-deprecating humor, and raw honesty, this podcast episode is guaranteed to open your mind to the reality of working as a woman within the corporate environment. Andrea discusses the experience of being the only female executive amongst all-male teams, and how being acutely self-aware helped her to overcome feelings of alienation and self-doubt. Andrea also opens up about the importance of sponsorship, to make allies that are in the room that she wanted to be in. This is particularly necessary when it comes to women, minorities, and underrepresented groups within the workforce. A podcast full of fascinating anecdotes, uplifting advice, and pragmatic solutions to the barriers women and minorities face, you won’t want to miss this episode!

Links:

• Get in touch with Andrea on Twitter & LinkedIn
• Follow Andrea on Instagram & Facebook
• Check out Andrea's website

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, or Google Podcasts and find more episodes on our website RevenueRehab.live.