Revenue Rewired

When planning your marketing strategy and activity, it can be challenging to know where to start.

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan.

Huw Waters bio:

Huw Waters is a highly experienced marketing leader, having worked with brands as diverse as Panasonic, Motorola, Whirlpool, and British Airways, through to marketing agencies.

As a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition time and again. Frequently, he works in international settings where his background in languages further enables his excellence in communications.

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About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions.

Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. No business is completely isolated from the economic and political climate it operates in. Leaders need to understand how factors outside their control will impact their business.

This thought-provoking episode will leave you with some key considerations to ensure your business is resilient to ensure marketing success.

Dr Nicola Headlam’s bio:

With over 20 years of experience in economic development, she has developed and delivered strategies and evidence bases at various spatial scales, from local to regional to supra-national.

Her mission is to leverage her expertise as an economist and economic development strategist to to help business and public sector organisations to make better informed decisions and achieve better outcomes.

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👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

Every business has goals... but are they SMART?

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective business goals in marketing.

The discussion explores key topics including:

- The importance of having good data for optimal business goal setting
- How to ensure your goals are specific, measurable, achievable, realistic & timely
- The significance of aligning marketing goals with overall business objectives

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This podcast is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.

Enjoyed this episode? Please leave your comments!
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About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.

Get in touch:
💻 Visit our website ➞ https://bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]  

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.

With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings?

This episode covers:
- Why building trust with your audience is essential.
- The critical things to keep in mind when communicating complex information.
- The power of simplification.

Jonny’s bio:

Jonny Kenyon is Head of Marketing at AppCheck, a cyber-security company focused on vulnerability discovery and management. Jonny is the host of Marketing Dribble Podcast where he gets key insights from guests and shares his own learnings.

With over a decade of experience in marketing and creating content led strategies for E-commerce and B2B businesses, Jonny is here to share his insights.

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.

Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics.

This discussion explores key topics including:

- Actionable steps to get started with your own ABM strategy
- Why making custom content for ABM is important
- The positive impact this strategy can have on your sales and marketing

SUBSCRIBE 📢 
🔔 Keep in the loop with the latest episode release.

👀 Watch this episode on YouTube

🫶 Enjoyed this episode? Please leave your comments!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute.
 
Unlock the knowledge of key tactics and the importance of high quality search to enhance your customer’s experience, and boost revenue from innovation and best practice in eCommerce search!
 
This episode gives practical knowledge and understanding of:
 
- How to gain better insights into your customer and prospect base through their eCommerce search data.
- The opportunities new technologies such as AI bring to a better search experience and how that delivers greater returns to businesses.
- Strategies to make search more impactful on your eCommerce website whether an aggregator of products or a direct to consumer (DTC) brand.
 
Rasa's bio:
Rasa Siskute is the Co-founder and CEO of LupaSearch, an intelligent eCommerce search engine that lets eshop drive sales right from the search box. With over a decade of extensive IT project management experience within Fortune 500 companies, Rasa brings knowledge to ecommerce business.

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of Digital Marketing Answered™, CEO and Founder, Tim Butler, joins MarTech Manager, Chris Watson-James, to discuss how lead scoring can transform the way that you prioritise and rank leads based on your businesses goals and objectives.

The discussion explores key topics including:

- How to make engagement scoring work for your business
- The importance of sales and marketing teams working together to build a lead scoring model
- Common mistakes when developing this framework

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of Digital Marketing Answered™, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence.

The discussion explores key topics including:

• How Generative AI is impacting content creation
• The state of generative AI in the market place
• Tactics to create effective competing content

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of Digital Marketing Answered™,  CEO Tim Butler is joined by Pete Hibbard, Operations Director, to discuss steps required to ensure your website project is successful.
 
In this episode Tim and Pete consider:

- What essential pre-build processes you need to contemplate with your stakeholders
- Website factors to consider for your target audience
- How to ensure the launch of the website is a success

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited   

In this episode of Digital Marketing Answered™,  CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies.
 
The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.

In this episode Tim and Kyle discuss:

- What does the removal of third-party cookies mean for your advertising?
- Strategies to add effective first-party data collection points
- How to re-assess your digital marketing approach

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞   / innovation-visual-limited