In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan.

The discussion explores key topics including:

- The different ways this tactic can help your business
- How to decide which content creators to approach
- Which metrics to measure to see if your campaign was successful

Listen to this episode to find out the top takeaways to successfully implement Influencer marketing in your strategy.

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About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of ‘Digital Marketing Answered’, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive to discuss ways to enhance the performance of your Google Ads.

The discussion explores key topics including:

- The success metrics you should measure
- Why you should liaise with your sales teams
- The importance of investing time to structure your Google Ads account

Accelerate the performance of your paid campaigns and make the most out of the insights to improve your marketing strategy. Listen to this podcast to find out more.

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of ‘Digital Marketing Answered’, our CEO Tim Butler interviews Chancellor of the Exchequer and MP for Southwest Surrey, Jeremy Hunt.
 
AI is at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications.
 
At Innovation Visual, AI is now at the forefront of everything we do in digital marketing. That’s why we interviewed a senior member of the UK Government to discuss artificial intelligence and its impact.
 
The discussion explores topics including:
 
- How businesses can succeed with the advancement of evolving technologies such as generative AI.
- How to prepare for the workplace in the new age of technology.
- Why London and Surrey are desirable areas for marketing and creative businesses.

🔔  Subscribe to keep in the loop with the latest episode release.

👀  Watch this episode on YouTube
 
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Hope to discuss how you can generate new leads through personalisation. 

The discussion explores key topics including: 
- Building trust and credibility through personalised communication
- Utilising smart content to deliver a tailored experience 

Curious about how tailoring your approach can skyrocket your conversion rates? Join us as we explore cutting-edge strategies, practical tips and real-world examples that showcase the incredible potential of personalised marketing. Listen to the episode to find out more. 

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Hope to discuss how you can supercharge your B2B sales and cultivate lasting relationships with your customers.

The discussion explores key topics including: 
- The importance of keeping your customers
- Increasing sales through retention strategies
- Nurturing existing customers based on HubSpot's flywheel methodology 

From proven methods of customer relationship management to innovative sales techniques, we've got it all covered. 

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Tim to discuss the key areas of B2C Retention Strategies. 

The discussion explores key topics including: 
- The impact of the first interaction with your business
- Using data to understand and nurture your customers through personalisation
- Building a community around your brand using communication methodology

B2C Retention Strategies are essential to developing lifetime customer value and understanding your customers is core to this. In this video, we'll explore aspects of this type of strategy that businesses can utilise to provide positive experiences for their customers and generate revenue through long-term customer relationships.

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of 'Digital Marketing Answered', Operations Director, Pete Hibbard, joins Tim to discuss why video is so important in Digital Marketing.

The discussion explores key topics including: 
- Whether algorithms favour video 
- The value of video for your audience 
- How to nurture customers with video 

Video has become an instrumental tool in the world of marketing. Through video content, businesses are able to communicate their message to a large audience in an engaging and interactive way. With its ability to convey emotions, showcase product features and tell brand stories, video has a level of impact that simply cannot be replicated through other mediums. 

In this episode, we'll dive into the importance of video in digital marketing and explore how businesses can leverage this powerful tool to enhance their marketing strategies and help their brand to stand out in a crowded marketplace. 

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Hope Holman, joins Vanessa to discuss Meta's newest social media platform, Threads, and whether your business should be on it.

The discussion explores key topics including: 
- The key differences between Twitter (X) and Threads
- What businesses need to consider before joining Threads
- Utilising Threads as an ad-free experience

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In the world of digital marketing, the question of whether to keep it in-house or outsource to an agency is a common dilemma for many businesses. In this episode, we explore the costs of both options and provide valuable insights on what you need to know before making a decision. With expert advice and real-life examples, we break down the pros and cons of each approach and offer practical advice on how to weigh them up. Whether you're a small business just starting out or a large corporation looking to optimise your marketing strategy, this episode is a must-listen to help you make an informed choice. So, sit back, relax, and let's dive into the world of digital marketing costs in-house vs. agency.

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited

In this episode of 'Digital Marketing Answered', Performance Director, Clotilde Watson, joins Tim to discuss what channels businesses should invest in to get the best digital marketing results. 

The discussion explores key topics including: 
- The most sustainable channels to invest in for long-term results
- The number of channels you should be utilising in your digital marketing strategy
- The importance of experimentation and testing 

In today's digital age, there are countless options when it comes to marketing your brand online. With so many channels to choose from, it can be overwhelming to know where to invest your time and resources. Our latest episode breaks down the top digital marketing channels that will yield the best results for your business. From organic search to social media advertising, we cover it all. Listen now to learn how you can boost your business and connect with your audience like never before. 

About Innovation Visual:
We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]

Connect:
LinkedIn ➞ / innovation-visual-limited