Packaging Today Show

Reviewing Listener's Packaging Design Live: Hot Honey


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Welcome to the very first episode of Viewer Pack Review!In this premiere, Adam, Cory, and Evelio dig into a spicy little number—a Hot Honey brand clearly sweet on a certain public domain bear. 🐻🍯🔥We’re talking about a packaging design that mixes chili heat with childhood nostalgia, complete with a plaid-shirted bear swinging a honey dipper like a branding weapon. But does the packaging hit the right notes—or just cling to an expired copyright?In this episode, the guys break down:Where this pack wins Where it might be crossing legal and taste linesWhat it really communicatesAnd how to improve it Got a pack you want reviewed? Submit it to the show—we just might break it down next.Comment "Review my package"

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