Purpose in business attracts employees who are willing to work for less to feel fulfilled, customers who are ready to pay more for meaningful products, and investors who recognize the higher returns of purpose-driven companies. But how can you activate purpose in your organization? And how can you be sure it’s making a difference? Join us to learn a simple yet effective approach to measuring and managing the experience of purpose, empowering leaders to unlock its full potential.

Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com).

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