In this eye-opening episode, host Jack Peploe sits down with Jonathan Moyal, the visionary founder of Snoots Vets, to explore a critical issue facing the veterinary profession: financial euthanasia. A term many have never heard but whose consequences are all too real.

Jonathan shares how his background in affordable pet insurance shaped his mission to reimagine access to care. At the heart of Snoots’ approach is a bold shift—moving away from the traditional all-service clinic model towards a primary care-focused, membership-based system. Their all-inclusive membership covers everything from blood work and X-rays to vaccines and telehealth, designed to remove cost as a barrier and encourage earlier, more frequent vet visits.

Together, Jack and Jonathan dive into the inefficiencies of the current system, the importance of making primary care profitable, and how human healthcare structures inspired Snoots' rethink of veterinary delivery. Expect a compelling conversation on ethics, innovation, and what it truly means to put pets and their people first.