Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.

Takeaways

• Many creators are lifestyle creators and chefs.
• We have many of the largest creators in the world.
• We are agnostic to the verticals.
• Creators drive outcomes for brands.
• We need to ensure that the creators are going to drive the most efficiency.
• Performance for brands is key.
• B2B creators are also included in our approach.
• Diversity in creator types enhances brand partnerships.
• The platform supports various creator verticals.
• Driving outcomes is the ultimate goal for creators.

Chapters

00:00
Introduction to Agenteo and Arthur Leopold

21:13
The Evolution of Creator Marketing

25:15
Challenges in Creator Collaboration

29:15
The Role of Micro-Creators

32:14
Agenteo's Innovative Marketplace Solution

35:24
Future Trends in Creator Commerce

38:25
Closing Thoughts and Future Outlook