In this episode of Girls Make Bank, we sit down with Alexis Reardon, the founder of Fanfaire, a cutting-edge SaaS platform revolutionizing the special events industry. Alexis shares her journey from a seasoned tech professional in B2B sales to solving a common yet overlooked problem for event entrepreneurs. Inspired by her own experiences as a mom throwing her daughter’s birthday party, Alexis built Fanfaire to simplify and modernize the event decor buying process for small businesses. 

We explore the concept of product-led sales, the importance of customer feedback, and how to create authentic connections with clients in both traditional and innovative ways. Alexis also reveals her vision for empowering women-led businesses through technology, offering tips on scaling, growing revenue, and creating memorable customer experiences. 

Topics Discussed in the Episode:

• Alexis Reardon’s journey from tech sales to founding Fanfaire.
• How Fanfaire streamlines the event decor buying process with visual, interactive tools.
• The power of product-led sales and how it differs from traditional methods.
• Leveraging customer feedback for product development and market growth.
• Tips for building authentic rapport with clients in high-pressure industries.

Connect with Alexis Reardon:

LinkedIn: https://www.linkedin.com/in/alexis-reardon-7a95263/

IG: @fanfaire.io @southbaypop

Website: https://fanfaire.io

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