This Mother Means Business | Business Advice for Mothers, Profitable Business Growth & Leadership for Women Entrepreneurs

What if the business rules exhausting you were never designed for your life in the first place? For women entrepreneurs, especially mothers, blindly following someone else’s playbook can create more pressure than profitable business growth. Sometimes the smartest move is deciding which rules no longer deserve your attention.

Laura challenges the endless stream of business strategy advice telling founders how often to post, when to launch, how early to wake up, when to hire and what “successful” entrepreneurship should look like. The problem? Most of those rules were created for someone with a different business model, capacity, support system and season of life.

Instead of treating every piece of entrepreneur advice as gospel, Laura shares a three-question framework for strategic decision making: Who created this rule and for what kind of life? What is the rule actually protecting? And what does following it cost you?

That distinction matters for female business owners. Breaking a rule strategically isn’t about abandoning consistency, visibility or sales. It’s about identifying the principle underneath the rule and finding a better way to honour it. Maybe daily social media becomes a weekly email. Maybe four launches become one. The goal is a business growth strategy that works with your actual life while still supporting sustainable business growth.

This is practical business advice for mothers who want to strengthen their ceo mindset without forcing themselves into systems that were never built for them. Because profitable business growth isn’t about perfect compliance. It’s about making intentional trade-offs and building a sustainable business that performs at school pickup and on the balance sheet.

Your challenge: choose one business rule you resent, run it through Laura’s three-question test, create a strategic replacement and break the old rule for 30 days.

And if you’re ready to build alongside other women entrepreneurs rewriting the playbook, join Laura at This Mother Means Business Live on April 1, 2027. Early bird tickets are available until October 23.

Tags: women entrepreneurs, profitable business growth, business advice for mothers, strategic decision making, business growth strategy

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You don't need to already be wealthy to start building wealth. And for women entrepreneurs, understanding your money can be just as important as learning how to grow your business. Because profitable business growth matters—but so does turning the income you're creating into long-term financial security.

Laura sits down with Roxanne Zalucky, founder of Zalucky Financial, whose career took her from waiting tables to becoming only the second female trader in the history of a major Wall Street hedge fund. Roxanne shares how she broke into an industry dominated by men, built a 15-year career across Wall Street and Bay Street, and eventually walked away from burnout to create a financial business designed specifically to help women.

Roxanne breaks down wealth building in refreshingly practical terms. Your income is one of your greatest wealth-building tools, but earning more is only part of the equation. From getting started with investing—even with a small amount—to understanding debt, tracking your net worth, negotiating your income and recognizing the opportunity cost of waiting, this conversation is packed with business advice for mothers and financial lessons you can actually use.

For female business owners, there's another critical message: paying yourself matters. Roxanne explains why your business shouldn't become an excuse to ignore your own financial future and how better financial education can increase your earning potential. It's a conversation about money, yes—but also about confidence, ownership and the mindset shifts required to stop avoiding your finances.

Whether you're a business owner mom, building a service based business, or simply ready to become more intentional with the money you're earning, this conversation is a reminder that wealth isn't reserved for people who already have it. Building a sustainable business and creating personal wealth can happen together.

Because profitable business growth shouldn't only change your revenue—it should change what's possible for your future. And when more women entrepreneurs understand, grow and control their wealth, that impact extends far beyond their own bank accounts.

Listen to the full conversation, then choose one financial action you've been putting off and start there. Small actions today can create dramatically different options tomorrow.

Tags: women entrepreneurs, profitable business growth, business advice for mothers, female business owners, earning potential

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What if you're not getting what you want because you've never actually said it out loud? So many women entrepreneurs have big goals for their businesses, but they soften their ambition, wait for permission, or assume the right opportunities will eventually find them. The truth is, profitable business growth often begins with one simple decision: getting clear about what you want and communicating it with confidence.

In this episode, Laura shares a practical four-step framework for creating more of what you want in both business and life: Say it. Ask for it. Show up for it. Make room for it. She explains why so many ambitious women stay stuck—not because they lack talent or opportunity, but because they never clearly articulate their goals or invite others to help them achieve them.

You'll discover why clarity creates momentum, how asking for support strengthens rather than weakens your leadership, and why waiting until you're overwhelmed isn't the only time you're allowed to ask for help. Laura also explores how small, intentional actions can dramatically increase your opportunities, reminding us that a powerful business growth strategy starts with communicating your vision instead of hoping others will figure it out.

This episode is packed with practical business advice for mothers who are balancing ambitious goals with family life. Whether you want to speak on more stages, attract new clients, earn more income, or simply create more time for what matters most, you'll learn how intentional communication and strategic decision making lead to profitable business growth and greater fulfilment.

In this episode, you'll learn:

• Why being clear about what you want is the first step toward achieving it.
• Laura's four-step framework: Say it, Ask for it, Show up for it, and Make room for it.
• Why ambitious goals don't require apologies or endless justification.
• How asking for support accelerates business growth.
• Why intentional communication is part of a strong business growth strategy.
• The mindset shifts that help female business owners advocate for themselves with confidence.
• Practical entrepreneur advice for creating more opportunities in business and life.

The most successful women entrepreneurs don't wait to be discovered—they make their goals visible, ask for what they need, and create space for the opportunities they want to receive. That's the foundation of profitable business growth: leading with clarity, confidence, and the courage to communicate your vision.

If this episode inspired you to dream bigger, subscribe so you never miss an episode, share it with another entrepreneur who needs this reminder, and take one step today toward asking for what you truly want.

Tags: women entrepreneurs, profitable business growth, business advice for mothers, business growth strategy, entrepreneur advice

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What if you haven't lost your confidence—you've just lost the external proof that you're on the right track? Every successful entrepreneur reaches seasons where sales slow down, content doesn't land the way it used to, and every decision suddenly feels heavier. For women entrepreneurs, it's easy to mistake uncertainty for failure. But profitable business growth isn't built by never doubting yourself—it's built by learning to keep moving when certainty isn't available.

In this episode, Laura unpacks what confidence really looks like in entrepreneurship and why it's often misunderstood. She explains why confidence isn't something you magically wake up with after hitting a revenue goal or reaching a certain level of success. Instead, it's the result of repeatedly trusting yourself through uncertainty, making decisions without perfect information, and refusing to let temporary setbacks define your future.

You'll discover practical ways to rebuild confidence when your business feels uncertain, including how to separate facts from fear, stop looking for constant external validation, and create evidence that reminds you of your own resilience. Laura also shares why the strongest business growth strategy isn't eliminating doubt—it's developing the self-trust to keep taking the next right step. Those mindset shifts are what create sustainable business growth, even during seasons that feel uncomfortable.

This episode is packed with thoughtful business advice for mothers who are building businesses while balancing family life and the emotional weight of entrepreneurship. Whether you're questioning your offers, second-guessing your marketing, or wondering if you're still on the right path, this conversation will remind you that confidence isn't the absence of uncertainty—it's the willingness to lead through it.

In this episode, you'll learn:

• Why confidence naturally rises and falls throughout entrepreneurship.
• How to stop relying on external validation to make business decisions.
• Practical ways to rebuild trust in yourself during difficult seasons.
• Why self-trust is one of the greatest drivers of profitable business growth.
• How intentional mindset shifts strengthen your ceo mindset.
• Why uncertainty is often a sign of growth—not failure.
• Actionable entrepreneur advice for navigating challenging seasons with greater clarity.

The most successful women entrepreneurs aren't confident because they always know what will happen next. They're confident because they trust themselves to figure it out. That's the foundation of profitable business growth—building a business on resilience, self-leadership, and a business growth strategy that keeps moving forward, even when the outcome isn't guaranteed.

If this episode gave you the encouragement you needed, subscribe so you never miss an episode, share it with another entrepreneur who could use this reminder, and continue building a business rooted in confidence, clarity, and long-term success.

Tags: women entrepreneurs, profitable business growth, business advice for mothers, business growth strategy, ceo mindset

Join This Mother Means Business Community : www.thismothermeansbusiness.com/community

Laura's Links:
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What if the biggest thing holding you back isn't your strategy—but the business rules you've been told to follow? For so many women entrepreneurs, success comes with a long list of expectations: always be available, say yes to every opportunity, keep scaling no matter the cost, and put your business ahead of everything else. But what if those "rules" are actually preventing profitable business growth instead of creating it?

In this episode, Laura challenges five of the most common beliefs that shape modern entrepreneurship and explains why they deserve to be left behind. Drawing on more than a decade of experience, countless mentorship investments, and her own evolution as a business owner mom, she shares why building a successful business doesn't require sacrificing your boundaries, your family, or your vision.

You'll discover why being constantly available isn't the same as delivering exceptional service, why the customer isn't always right, and why saying yes to every opportunity often leads to burnout instead of business growth. Laura also explores the pressure many female business owners feel to keep scaling, even when they've already built a business that supports the life they want. Because the strongest business growth strategy isn't built around someone else's definition of success—it's built around yours. 

This conversation offers practical business advice for mothers who want to grow ambitious businesses without losing themselves in the process. Through honest examples and powerful mindset shifts, Laura reminds us that strategic decision making means choosing the business that fits your life, not blindly following the advice that dominates social media.

In this episode, you'll learn:

• Five outdated business rules that deserve to be thrown away.
• Why boundaries create stronger businesses—not weaker customer service.
• How to make more intentional decisions about growth opportunities.
• Why bigger isn't always better when it comes to business scaling.
• How redefining success leads to profitable business growth.
• Why protecting your energy strengthens business leadership for women.
• Practical entrepreneur advice for creating a business that supports your family and your future.

The most successful women entrepreneurs aren't the ones who follow every rule—they're the ones who build businesses aligned with their values, priorities, and season of life. That's the foundation of profitable business growth: creating a business that serves you instead of one that quietly consumes you. 

If this episode challenged the way you think about success, subscribe so you never miss an episode, share it with another entrepreneur who's ready to rewrite the rules, and continue building a business that's profitable, sustainable, and designed around the life you truly want.

Tags: women entrepreneurs, profitable business growth, business advice for mothers, business growth strategy, business leadership for women

Join This Mother Means Business Community : www.thismothermeansbusiness.com/community

Laura's Links:
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What if building a successful business and feeding your family well weren't competing priorities? So many women feel like they have to choose between growing their business and creating healthy routines at home. But a thoughtful business growth strategy isn't about sacrificing one for the other—it's about creating systems that support both your ambition and your family.

In this episode, Laura sits down with Tori Wesszer, registered dietitian, founder of Fraîche Living, and creator of Fresh Table. Tori shares her journey from working as a registered dietitian in the corporate world to building a thriving online business that helps busy families simplify healthy eating. Along the way, she opens up about taking the leap into entrepreneurship, writing multiple bestselling cookbooks, and growing a business rooted in service and authenticity.

Together, Laura and Tori explore what it really looks like to build a purpose-driven business while raising children. They discuss the importance of trusting your instincts, embracing imperfect action, and recognizing that meaningful opportunities often come from putting yourself in the right rooms. Tori also shares why building genuine relationships—not simply collecting followers—is one of the greatest catalysts for sustainable business growth.

This conversation is filled with practical business advice for mothers who are balancing entrepreneurship with family life. Whether you're launching a new business, growing an established brand, or simply trying to create more margin in your days, you'll walk away with encouragement to simplify, trust your unique path, and build a business growth strategy that reflects your values instead of someone else's expectations.

In this episode, you'll learn:

• How Tori Wesszer built Fraîche Living from a passion project into a thriving business.
• Why entrepreneurship often begins by following curiosity instead of certainty.
• How simplifying meal planning creates more space for what matters most.
• Why authentic relationships create unexpected business opportunities.
• How surrounding yourself with the right people supports sustainable business growth.
• Why increasing your "surface area for luck" can open doors you never expected.
• Practical business advice for mothers building businesses while caring for themselves and their families.

 Success isn't about doing everything yourself. It's about creating systems, relationships, and routines that allow your business and your family to thrive together. A meaningful business growth strategy creates space for both professional success and personal wellbeing—the foundation of sustainable business growth that lasts.

If this conversation inspired you, subscribe so you never miss an episode, share it with another entrepreneur who could use this encouragement, and continue building a business growth strategy that supports the life you're creating.

Tags: business growth strategy, sustainable business growth, business advice for mothers, women entrepreneurs, healthy living

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What if work-life balance isn't about splitting your time evenly—but about being fully present wherever you are? So many women are chasing someone else's definition of balance, believing they have to divide themselves perfectly between business and family. But a meaningful business growth strategy isn't built on impossible standards. It's built on creating a business that allows you to be present for the moments that matter most.

In this episode, Laura challenges the traditional idea of work-life balance and shares why she's completely changed her perspective after years of building a business while raising two young children. Rather than striving for equal time in every role, she explains why true balance comes from being fully engaged with whatever is in front of you—whether that's leading your business, spending time with your children, or taking care of yourself.

Drawing from her own experiences, Laura opens up about the realities of entrepreneurship during motherhood, the guilt many women carry, and the practical changes she made to create more presence in both her business and family life. She explains why outsourcing and asking for support aren't signs of failure, but essential components of sustainable business growth that protect both your capacity and your relationships.

This episode offers thoughtful business advice for mothers who are tired of measuring themselves against unrealistic expectations. If you've ever felt like you're failing because your version of balance doesn't look like someone else's, this conversation will help you redefine success and build a business growth strategy that reflects your own values, priorities, and season of life.

In this episode, you'll learn:

• Why the traditional definition of work-life balance doesn't serve most entrepreneurs.
• Laura's personal definition of balance and how it has evolved.
• Why presence matters more than perfectly dividing your time.
• How asking for support creates more freedom at home and in your business.
• Why protecting your capacity leads to sustainable business growth.
• How to stop comparing your life to someone else's definition of success.
• Practical business advice for mothers who want to build successful businesses without sacrificing presence.

Balance isn't about keeping every area of life perfectly equal. It's about intentionally creating a business that supports the life you want to live. A thoughtful business growth strategy allows you to be fully present where your feet are, creating sustainable business growth while protecting the people, priorities, and moments that matter most.

If this episode encouraged you to rethink what balance means for your life, subscribe so you never miss an episode, share it with another entrepreneur who needs this reminder, and continue building a business growth strategy that's aligned with your unique version of success.


Tags: business growth strategy, sustainable business growth, business advice for mothers, work-life balance, women entrepreneurs

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What if the hardest part of growing your business isn't strategy—but becoming the person who can keep showing up when life gets hard? Every entrepreneur faces setbacks, grief, criticism, and self-doubt. The difference isn't whether those challenges happen—it's how you choose to respond. A lasting business growth strategy isn't built during the easy seasons. It's built by continuing to move forward when life feels anything but easy.

In this deeply personal episode, Laura shares four powerful lessons she's learned over more than a decade of entrepreneurship and motherhood. From navigating grief, illness, business failures, and relationship challenges to dealing with criticism and making difficult leadership decisions, she reflects on the mindset shifts that have helped her keep building a business through life's most challenging seasons.

You'll hear why two things can be true at the same time—you can be struggling personally while still making progress professionally. Laura also shares the perspective-changing lesson that reminded her not to let fear or perfection steal opportunities, why surrounding yourself with genuinely supportive people matters more than ever, and how learning to expect criticism is essential for sustainable business growth.

This episode offers honest business advice for mothers who are trying to build meaningful businesses while navigating the realities of everyday life. If you've been waiting for life to feel easier before fully committing to your goals, this conversation will encourage you to build a business growth strategy rooted in resilience, clarity, and the courage to keep moving forward.

In this episode, you'll learn:

• Why life doesn't have to stop your business from moving forward.
• How to hold space for difficult seasons without abandoning your goals.
• The perspective shift that changes how you view fear and opportunity.
• Why surrounding yourself with supportive people is critical.
• How handling criticism strengthens sustainable business growth.
• The importance of defining success by your own values—not someone else's expectations.
• Practical business advice for mothers navigating ambition, family, and personal challenges.

Building a business isn't about avoiding difficult seasons—it's about learning to lead through them. A thoughtful business growth strategy gives you the confidence to keep showing up, even when life feels messy. That's the foundation of sustainable business growth: creating a business that reflects your values, protects your resilience, and continues moving forward one intentional step at a time.

If this episode resonated with you, subscribe so you never miss an episode, share it with another entrepreneur who needs this reminder, and continue building a business growth strategy that's grounded in courage, perspective, and the life you truly want to create.


Tags: business growth strategy, sustainable business growth, business advice for mothers, entrepreneur mindset, resilience

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Laura's Links:
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What does it really take to build a company in one of Canada's most traditional industries while raising a family? Entrepreneurship is challenging enough, but scaling a business in a highly regulated industry requires resilience, long-term thinking, and the willingness to solve problems others simply accept. A successful business growth strategy isn't just about growing quickly—it's about building something that genuinely improves people's lives.

In this episode, Laura is joined by Laura McKay, Co-Founder of PolicyMe, to share the remarkable story behind one of Canada's fastest-growing insurance technology companies. From studying actuarial science and working in management consulting to leaving a successful career to launch a startup, Laura reflects on the lessons she's learned about leadership, risk, and growing a business from the ground up.

Together, they explore what it takes to disrupt a traditional industry, how motherhood has shaped Laura's approach to leadership, and why building the right team is essential for sustainable business growth. They also discuss the importance of asking for help, surrounding yourself with peers who understand the entrepreneurial journey, and separating your personal identity from the inevitable ups and downs of business ownership.

This episode delivers thoughtful business advice for mothers who are building ambitious businesses while balancing family life. Whether you're launching your first company or leading a growing team, you'll walk away with practical insights on resilience, decision-making, and creating a business growth strategy that allows you to grow with confidence rather than constant pressure.

In this episode, you'll learn:

• How Laura McKay built PolicyMe from the ground up.
• Why solving real customer problems creates stronger businesses.
• How motherhood influenced Laura's leadership style.
• The importance of building the right team as your business grows.
• Why community and peer support are critical for sustainable business growth.
• How to navigate the inevitable highs and lows of entrepreneurship.
• Practical business advice for mothers building businesses for the long term.

The strongest businesses aren't built by avoiding challenges—they're built by learning to navigate them with clarity, resilience, and support. A thoughtful business growth strategy is about more than revenue; it's about creating a business that serves your customers, supports your family, and gives you the confidence to keep moving forward. That's the foundation of sustainable business growth.

If this conversation inspired you, subscribe so you never miss an episode, share it with another entrepreneur who could benefit from Laura's story, and continue building a business growth strategy that's designed for long-term success.

Tags: business growth strategy, sustainable business growth, business advice for mothers, women entrepreneurs, startup leadership

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Laura's Links:
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What if the next level of your business isn't waiting for another course—but for the right room? Many entrepreneurs spend years trying to solve every challenge on their own. But the most effective business growth strategy often isn't learning more information—it's surrounding yourself with people who help you think bigger, make faster decisions, and challenge your perspective.

In this episode, Laura shares why masterminds have been the single greatest investment she's made throughout her entrepreneurial journey. Taking you behind the scenes of her first mastermind experience, she reflects on how stepping into a room filled with ambitious entrepreneurs transformed not only her business but also her confidence, network, and vision for what was possible.

Laura explains why masterminds aren't simply about receiving advice—they're about shortening the learning curve, building meaningful relationships, and gaining access to conversations that change the way you lead your business. She also shares the evolution of her own mentorship programs and offers an exclusive look at the new This Mother Means Business Mastermind, including who it's designed for, how it works, and why she's created it specifically for women who are serious about building profitable businesses without sacrificing their lives.

This episode is packed with practical business advice for mothers who are ready to stop building their businesses in isolation. If you've reached the point where more free content isn't creating more progress, you'll discover why the right community may be the missing piece in your business growth strategy. Because sustainable business growth happens faster when you're supported by people who understand both the opportunities and the realities of entrepreneurship.

In this episode, you'll learn:

• Why masterminds accelerate business growth more than simply consuming more content.
• How the right network changes the way you think and make decisions.
• The difference between group coaching and a true mastermind.
• Why relationships are one of the greatest assets in business.
• How community contributes to sustainable business growth.
• Who the This Mother Means Business Mastermind is designed for.
• Practical business advice for mothers ready to grow with greater confidence and support.

Growing your business doesn't have to mean figuring everything out alone. A thoughtful business growth strategy includes investing in the people, conversations, and environments that help you grow as a leader. That's how sustainable business growth becomes possible—through clarity, connection, and surrounding yourself with entrepreneurs who help you see what's possible before you can see it yourself.

If this episode resonated with you, subscribe so you never miss an episode, share it with another entrepreneur who's ready to stop growing in isolation, and explore whether the This Mother Means Business Mastermind is the next step in your business growth strategy.

Tags: business growth strategy, sustainable business growth, business advice for mothers, mastermind, women entrepreneurs

Join This Mother Means Business Community : www.thismothermeansbusiness.com/community

Laura's Links:
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• Facebook
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