We’re officially halfway through the year, and I’m coming in hot with a fresh new intro, a major update on the future of This Mother Means Business, and some behind-the-scenes real talk on what this year has actually looked like—business-wise and personally.

This episode is part catch-up, part celebration, part invitation. I’m pulling back the curtain on the evolution of this podcast and platform, the big shifts happening inside the membership, and the messy middle I’ve been navigating in both life and entrepreneurship.

Plus, I’m giving you the nudge to check in on your year so far—what you’ve done, what you haven’t, and what still deserves a spot on your calendar before 2025 is through.

IN THIS EPISODE, I SHARE:

• Why This Mother Means Business is getting a whole new vibe (and why now)
• What this brand has become—and why it’s so much more than a podcast
• A behind-the-scenes look at my year so far (spoiler: it’s been... a lot)
• How I’m redefining what this platform is—from “community” to growth accelerator
• What’s changing inside the membership (and why you should get in now if you’ve been on the fence)
• A personal challenge for you to reflect on your own mid-year wins, pivots, and promises

MENTIONED IN THIS EPISODE:
→ Want in on This Mother Means Business before the price more than doubles? Now’s the time. Join here

→ DM me your mid-year wins, pivots, or that one thing you still haven’t done yet. I want to hear it.

LET’S CONNECT:
📲 Instagram: @itslaurasinclair
💻 Website: www.thismothermeansbusiness.com

If this episode hit home for you, please hit that subscribe button, leave a review, or share it with a friend who needs to hear it. Your support means the world.

Let’s keep building businesses that support our lives—not consume them.

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Running a product-based business isn’t for the faint of heart—and in this episode, Laura sits down with Heather Hird, a product business strategist who knows what it really takes to make it work.

We talk all about the real behind-the-scenes of growing a product brand—how to find your true customer, why community matters more than ad spend, and why tracking your sales is non-negotiable if you want to scale.

Heather shares her experience across multiple product-based ventures and gives honest advice about navigating funding, building brand awareness, and choosing the right revenue streams without burning yourself out. Whether you’re making jewelry, selling planners, or running an e-commerce shop, this episode is full of actionable insights.

If you’re in the thick of building a product business or dreaming of launching one, this conversation is your permission to stop spinning in circles—and start building with strategy.

In this episode you will hear:

00:00 — Introduction to product-based business insights

03:00 — Heather Hird’s personal journey and diverse business background

06:02 — The messy reality of starting and running a product-based business

08:48 — Why building community is essential for long-term brand awareness

12:01 — Prioritizing sales over funding (and why that matters)

15:09 — The role of in-person events in creating connection and momentum

18:09 — How to identify and market to your true customer

20:51 — Diversifying revenue streams and managing cash flow with intention

24:07 — Using events for both visibility and sales

26:56 — Finding the right markets and what to look for at events

30:08 — Final advice: ask hard questions and stay true to your values

Heather's Links:

Instagram: https://www.instagram.com/alterationconsulting/

Website: https://www.alterationconsulting.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this solo episode, I dive deep into a topic that every mom entrepreneur can relate to—time management that actually works. I’m sharing the behind-the-scenes of how I radically shifted the way I structure my week to create more focus, flow, and freedom. From breaking up with traditional time blocking to fully embracing theme days, I unpack the system that's brought me (and my clients) serious relief and productivity.

If you’ve ever felt like you're constantly bouncing between client calls, laundry, meal prep, and Instagram scrolls—with little to show for it—this one’s for you. I’ll walk you through the exact method I use to align my tasks with my energy, protect my boundaries, and build a schedule that supports both my business growth and my motherhood journey.

Here’s what you’ll hear in this episode:

[1:12] - Why traditional time blocking wasn't working for me
 [2:25] - The realization that sparked a major schedule shift
 [4:45] - The four core categories I use to organize my week
 [7:05] - How I assign specific theme days: CEO Day, Call Days, Podcast Day, and Me Day
 [9:29] - The hardest part of this system—and how I stay accountable
 [10:55] - How this structure reduces my stress and helps me batch content ahead of summer
 [11:55] - Why setting boundaries with your time is non-negotiable

Links & Resources:

• Visit thismothermeansbusiness.com to explore programs and coaching support for mom entrepreneurs
• Follow me on Instagram: @itslaurasinclair

Enjoyed this episode?
Be sure to follow, rate, review, and share it with another mompreneur who’s looking for smarter ways to build her business without burning out. Your support means the world!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this heartfelt and inspiring episode, Laura reconnects with her high school friend Bethany Marshall—now a marketing manager at Adidas and a certified life coach. Bethany opens up about her journey from corporate life and motherhood to discovering a deeper calling and building something of her own.

They dive into what it means to feel unfulfilled even when everything looks good on paper, how our thoughts shape our reality, and why mindset work isn’t just “woo”—it’s science-backed. Bethany shares powerful tools to manage emotional overwhelm, retrain your brain, and finally prioritize what matters most.

Whether you're building a business on the side, feeling stuck in autopilot, or just need a reminder that you’ve got this—this conversation is for you.

In this episode you will hear:

 00:00 – Reconnecting After Years Apart

 03:07 – Bethany’s Dual Life: Adidas by Day, Coaching by Heart

 05:53 – Motherhood, Loss & The Awakening That Changed Everything

 08:45 – The Power of Thought: Why Mindset Shapes Reality

 11:52 – Tools to Manage Emotions & Shift Your Thinking

 14:54 – Balancing It All: Kids, Career & a Coaching Practice

 18:13 – How Mindset Impacts Health (Backed by Science)

 21:08 – From Transformation to Sharing Her Gift

 24:10 – A Pep Talk for Anyone on the Edge of Starting

Bethany's Links:

Instagram: https://www.instagram.com/bethanymarshall_lmc/

Website: https://lifebydesign-coaching.ca/about/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode of This Mother Means Business, I’m giving you a real-time, behind-the-scenes look at how I’m setting up my business to thrive without me constantly at the wheel during the summer months. If you're craving more lake days, poolside hangs, and unplugged time with your kids—but still want to keep the momentum in your business—this one’s for you.

I’m sharing the exact strategies I’m implementing to simplify, streamline, and actually enjoy a slow summer. From batching podcast episodes ahead of time to deciding on my “bare ass minimum” content strategy, this is a no-guilt, all-permission pep talk for moms and entrepreneurs who are dreaming of a summer that works for them—not against them.

Timeline Summary

[1:12] – The wake-up call that made me re-evaluate hustle culture in the summer
 [3:47] – Why I’m committed to no launches, no chaos, and lots of lake time
 [4:29] – My pre-summer strategy: batching content and giving myself Thursdays back
 [5:50] – Defining my “bare ass minimum” for content and social media
 [6:54] – Simplifying offers and doubling down on what really moves the needle
 [8:15] – Delegation, automation, and letting go of control to protect my peace
 [9:21] – The ultimate summer goal: a business that gives you more life, not less

Links & Resources

• Want help building a summer-friendly business? Check out the support options in the show notes.
• Listen to the recent episode about how I structure my workweek and Thursdays as my podcast day.

If this episode gave you the clarity or courage to simplify your summer strategy, I’d love it if you rated, followed, shared, or reviewed the show. Here’s to building businesses that support our lives—not the other way around! 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode of This Mother Means Business, Laura is joined by the incredible Rebecca Stanisic—writer, speaker, digital strategist, and fellow entrepreneurial mom. We dive into the beautiful chaos of motherhood and what it really looks like to build a business that evolves alongside your life.

Rebecca shares how her business has grown and shifted through different seasons of parenting, and why she believes content creation should be intentional, flexible, and totally aligned with your capacity (not your comparison trap).

If you’ve ever felt overwhelmed by all the “shoulds” in motherhood or marketing, this conversation is your permission slip to slow down, simplify, and trust your pace.

In this episode you will hear:

00:00 – Navigating Motherhood and Entrepreneurship

10:11 – The Evolution of Business During the School Years

19:42 – Season-Proofing Your Business Model

25:27 – Creating Content in a Noisy Online World

32:45 – Growth, Change, and Giving Yourself Grace

Rebecca's Links:

Instagram: https://www.instagram.com/bitofmomsense/

The Ten Count Podcast: https://podcasts.apple.com/gb/podcast/the-ten-count-content-creation-tips-for-entrepreneurs/id1744729258

Website: https://www.rebeccastanisic.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode of This Mother Means Business, I dive into a DM that hit close to home. A community member shared something that, honestly, I hear way too often: "I don’t think I like my business anymore." If you’ve ever felt stuck, overwhelmed, or wondered if you secretly resent your own business, this episode is for you.

I’m breaking down what might really be going on beneath those feelings and how to uncover whether it’s the work you dislike—or just your business model. From identifying misalignments to redesigning your business so it actually supports your life (not drains it), this is your permission slip to pivot, rebuild, and thrive.

Timeline Summary

[0:40] - The DM that inspired this episode: "I don’t think I like my business."

[2:17] - Unpacking the difference between hating your work and disliking your business model

[3:50] - Signs your business structure might be draining you

[5:45] - The power of asking: "What would my perfect day look like?"

[6:54] - Real talk: You're allowed to pivot and rebuild a business that works for you

[8:10] - How to start making aligned changes and build sustainable income streams

[9:00] - CEO mindset shifts and removing yourself from the minutiae

[9:50] - The key question: If money were no object, how would you run your business?

Closing Thoughts

If this episode resonated with you, please follow, rate, and leave a review. It helps other amazing moms find this show. And if you're ready to rebuild your business so it lights you up again, I’m here to help. Thanks for listening – see you in the next one!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this inspiring episode of This Mother Means Business, Laura Sinclair sits down with Traci Channer, founder and CEO of The Decided Collection, a pajama brand designed especially for tween girls. What began as a passion project inspired by her daughter quickly evolved into a full-blown business.

Traci shares how she went from working in corporate America to becoming a first-time entrepreneur—and how that shift brought both challenges and fulfillment. The two dive into real talk about navigating motherhood and business, the importance of community support, and the often-overlooked complexities of building a product-based brand (spoiler: tariffs are no joke).

Whether you're dreaming of launching your own business or simply love a story about following your gut, this episode is packed with relatable moments, candid lessons, and a whole lot of heart.

In this episode you will hear:

 00:00 – Meet Traci Channer & Her Entrepreneurial Story

 05:10 – From Corporate America to Starting a Brand

 10:11 – Why Community Matters in Business

 15:45 – Balancing Family Life & Business Ownership

 20:01 – Designing Pajamas That Tween Girls Actually Love

 24:21 – What No One Tells You About Manufacturing

 27:57 – Entrepreneurship Lessons You’ll Keep Coming Back To

Traci's Links:

Instagram: thedecidedcollection

Website: http://www.decidedco.com

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

If you’ve ever looked at someone else’s business or life and thought, “Why can’t I keep up?”—this episode is for you. I’m diving deep into the myth that we should all be moving at the same pace, achieving the same things, and operating with the same capacity, regardless of the season of life we’re in. Spoiler: We shouldn't, and that’s more than okay.

After a conversation with a fellow mama at a storytelling event, I was reminded just how easy it is to fall into the trap of comparison—especially when we’re building a business while raising little humans. In this solo episode, I unpack what it means to honor the season you’re in, why your business needs to evolve with your life, and how to redefine success without guilt. This is your permission slip to breathe, pause, and grow on your terms.

⏱️ Episode Timeline:

[1:28] – A heartfelt moment at a storytelling event sparks this entire episode
 [2:22] – The difference between “chapter one” and “chapter two” of motherhood
 [4:10] – Why comparing your season to someone else’s is a recipe for burnout
 [5:51] – We don’t all have the same 24 hours—here’s why that matters
[7:15] – How to redefine success based on the season you're in
[8:40] – Energy-based planning: A game-changer for moms in business
[9:55] – Delegation, boundaries, and the courage to press pause
[10:45] – Building a business that includes your kids, not one that pretends they don’t exist

You're not behind. You’re just in a different season—and that season is worthy of being honored. If this episode gave you the permission you didn’t know you needed, please share it with a fellow mama, rate the show, follow, and leave a review. Your support means the world and helps more women find these conversations. See you in the next episode! 💛

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode of This Mother Means Business, Laura sits down with Shelagh Cummins, founder of Road to Seven, to talk about a topic that hits home for so many women entrepreneurs — pricing.

They explore the mindset blocks, fears, and financial hesitations that often hold women back from charging what they’re worth, and how this impacts long-term business growth and financial empowerment.

If you're navigating entrepreneurship challenges, scaling your business, or stepping into your power as a woman in business, this episode is packed with value.

Episode Highlights:

[03:45] – Why women entrepreneurs often struggle with pricing their services

[08:12] – The emotional connection women have to money and worth

[13:27] – How to create pricing strategies that actually support your goals

[19:10] – Shelagh’s take on scaling businesses and sustainable growth

[24:55] – Leadership, money mindset, and the future of women in business

[30:41] – How Road to Seven is helping women step into financial freedom

Shelagh brings years of wisdom and experience from working alongside ambitious women leaders, and this conversation is the reminder we all need: it’s not just about raising your rates—it’s about owning your value.

Shelagh's Links:

Website: https://theroadtoseven.com/

Instagram: https://www.instagram.com/shelaghcummins/

YouTube: https://www.youtube.com/@theroadtoseven

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok