What would you do differently if you had to start your business from scratch today? After a full decade in entrepreneurship, Laura’s looking back—with honesty, a little tough love, and plenty of clarity.

In this episode, she’s sharing the biggest shifts that changed the game for her: from boundaries and burnout, to authenticity and community. Whether you’re just starting out, pivoting into something new, or craving a fresh perspective, this one’s for you.

Here’s what you’ll hear:

00:35 – Why taking time to reflect actually matters—and how to tell when it’s time to pivot or realign.

01:15 – Lesson #1: Boundaries, boundaries, boundaries. The kind that protect your peace and your profits.

02:36 – Letting go of scarcity mindset and trusting that the right clients won’t run away when you raise your standards.

03:35 – How your boundaries need to evolve as you do—and why it’s okay to change the rules as you grow.

04:00 – Lesson #2: Be fully yourself. Laura opens up about hiding behind “professionalism” early on and how authenticity turned everything around.

04:53 – Redefining success: What if wealth wasn’t just money—but joy, alignment, and freedom too?

06:00 – Selling without being sleazy. Yes, it’s possible—and it works better when you lead with heart.

06:40 – Lesson #3: Get into community sooner. The truth about how going it alone can stall your growth.

07:22 – Becoming a go-to person. How building genuine relationships led to referrals (and less hustling for leads).

08:35 – Embracing sales without shame. Because when you believe in your offer, selling becomes service.

09:46 – Prioritizing your human needs as a CEO. Laura gets real about what she neglected—and what she’s doing differently now.

11:15 – Her personal non-negotiables (hint: sleep, movement, and saying no).

12:02 – A powerful quote from Pauline Reid that every entrepreneur should hear.

12:45 – One final nudge: Pick a lesson from today and act on it. You don’t have to overhaul everything—just take one step.

Key Takeaways:

• Boundaries aren’t selfish—they’re necessary for sustainable success.
• Let go of fear-based decision-making and trust that aligned clients will stay.
• Authenticity isn’t just feel-good—it’s profitable.
• Your version of wealth should include joy, peace, and freedom.
• Sales doesn’t have to feel gross—when you believe in what you’re offering, it shows.
• Community is everything. Relationships will grow your business faster than any algorithm.
• Your personal needs matter. Your business can’t thrive if you’re running on empty.

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