RevOps 500

Today we have Saurabh Sanganee, Director of Revenue Operations at GoBolt. Saurabh discusses with Sajeel Qureshi what the four pillars of RevOps are. The four pillars are people, process, technology, and data. Saurabh gives us his tips on how to ensure that your RevOp strategy is not just implemented in a silo. Tune in to this great episode!

RevOps Myth:

• RevOps Leaders are just CRM or Salesforce admins.

Takeaways:

• Revenue Operations is a new space for most companies. In this line of work, take control and manage your inputs.
• It is key that your responsibilities are taken care of in Salesforce. It is critical to double-check that all of your fields are up to date.
• Saurabh thinks the most important part of what a RevOps does is ensuring that their data is clean to help provide all the insights and analytics to make recommendations.
• As a RevOp, you want to make sure all of your teams have the right strategic alignment. It is crucial to keep your team up to date.
• Make your goals simple. Overcomplicating your goals can make it seem impossible to achieve. By simplifying your goals, it will become easier to achieve them. Go one step at a time.
• Saurabh says that RevOps has four pillars. The four pillars are people, process, technology, and data. Saurabh expresses having those pillars supported equally is key to keeping lasting relationships with your customers.
• The first thing you should do when tasked with building out a function in a new organization is to build relationships. Once you build that relationship, you can dive into the sales aspect.

Quote of the Show:

• “It is leaders like us who have to build towards a goal like it’s the north star.” (11:45)

Links:

• Saurabh’s LinkedIn: https://www.linkedin.com/in/saurabh-sanganee/
• Company: https://www.gobolt.com/

Ways to Tune In:

• Amazon Music
• Apple Podcast
• Google Podcast
• Spotify
• Stitcher
• YouTube
• Anchor

RevOps 500 Podcast is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/

How do you become the unicorn of RevOps? We have just the episode for you! Today we have Darryl Praill, Chief Marketing Officer at Agorapulse. Darryl discusses with Sajeel Qureshi his two myths on RevOps, one is that not every RevOp have the skills to optimize operations and two, that RevOps tend to implement the tech that they are biased towards. Darryl gives us his tips on how to understand and optimize both sales and marketing. Tune in to this great episode!

RevOps Myth:

• People think RevOps have the skills to help you optimize your operations, and often they don't.

Takeaways:

• Often leaders of marketing assume that RevOps understands business, how marketing works, how sales work, and how sales reps but they don’t understand the roles of sales and marketing.
• When bringing on a RevOp to your company, you want to make sure they understand both sales and marketing. If you have a RevOp that knows sales, they won't understand the marketing side but the RevOp that knows marketing, won't understand the sales side. It is key for them to understand and optimize both.
• Another RevOps myth is that revops implement the best systems and tech to meet the needs of their circumstances. They tend to implement the tech that they are biased towards. They often provide the best tools that fit their comfort.
• When there is a problem, Darryl finds himself getting up close and personal with the issue and the people involved. Solving the problem in person and face-to-face can promote a faster resolution.
• Darryl believes that in the future, RevOps will have a seat at the executive table. They won't report to sales, and they won't report to marketing. They will be the neutral arbiter reporting to either the president or a CEO. Compensation for quality people will increase and authority and influence will increase.

Quote of the Show:

• “Building consensus is at the core of the foundation of getting any project done which is what RevOps is all about.” (30:06)

Links:

• Darryl’s LinkedIn
• Darryl’s Twitter
• Agorapulse

Ways to Tune In:

• Amazon Music
• Apple Podcast
• Google Podcast
• Spotify
• Stitcher
• YouTube

RevOps 500 Podcast is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/

Want to know how to focus on your value proposition as a RevOp? We have just the episode for you! Today we have Jeremy Woolf, Chief Executive Officer at First Domino Marketing. Jeremy discusses with Sajeel Qureshi the measures you should take in order to become a great RevOp. It is important to ensure you are well knowledgeable about data integration, management, goals/priorities of the company, and optimizing your business needs. Jeremy gives us his tips on how to give yourself time to learn. Tune in to this great episode!

RevOps Myth:

• RevOps is only for large enterprises.

Takeaways:

• In smaller companies, the RevOps position is a much easier goal. Smaller companies have easier control over their processes compared to larger companies.
• Jeremy has seen all of the functions with RevOps that are now combined into what is a best practice for their organization. By experiencing this, Jeremy believes that companies need to get a shared vision of the customer journey to understand the touchpoints, content, and channels.
• Jeremy expresses how important it is to make sure that you’re using your business lens and using that shared understanding of that pathway to drive decision-making. Having an informed decision will help your customers make that purchase choice.
• In order to make a good RevOp, it is important to ensure you are well knowledgeable about data integration, management, goals/priorities of the company, and optimizing your business needs. Most importantly, being prepared for change management because for most companies, having a RevOp is a new way of working and learning.
• One of Jeremy's biggest challenges as a RevOp is collaboration and communication. It is challenging due to the change the business will have to go through in order to work with its RevOps needs.
• Jeremy thinks one of the critical things is if you have a change management program, make sure to agree on the goals and have all the right players involved in the various departments.

Quote of the Show:

• “RevOp is not only for large enterprises, it’s for companies of all sizes.” (02:13)

Links:

• Jeremy’s LinkedIn 
• Jeremy’s Twitter
• Jeremy’s Personal Website

Ways to Tune In:

• Amazon Music
• Apple Podcast
• Google Podcast
• Spotify
• Stitcher
• YouTube
• Anchor

RevOps 500 Podcast is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/

Want to know how to make sure your data is constantly up-to-date? We have just the episode for you! Today we have Srujan Joshi, Revenue Operations Lead at EventMobi. Srujan discusses with Sajeel Qureshi the importance of taking a step back to understand what your strategy is. It is so important to know the strategy you are trying to go for. Srujan gives us his tips on how to map out your buyer's journey. Tune in to this great episode!

RevOps Myth:

• RevOps is only for start-ups.

Takeaways:

• Revops was developed for startups on startups only. Today you're seeing businesses of all sizes and ages adopting the Revops role.
• You tend to see a lot of Revops working in Saas industries but lately, more businesses have been incorporating the Revops role in their company.
• It is always important to ask yourself, what are our priorities for this year? Write down some ideas and then based on those, break it down into what are your quarterly priorities for the company. Once you have gathered all this information, meet up with your team leaders to plan and discuss.
• When you're in Revops, you own the tech stack. So if your company is having customer-facing tech issues or any problems that they run into, you will be depended on to help fix those problems.
• The challenge that Srujan is facing is that the problems are identified by someone else and then they pass it on to you as Revop to help them. Ideally, what he would want to see is Revops figuring out what the problems are on their own.
• A big piece of advice that Srujan gives is understanding your customer's journey. Draw out a line from where they first started to how they ended up with your company. Understanding their journey will make it easier to advertise to more clients.

Quote of the Show:

• “Not everybody is a decision maker.” (15:08)

Links:

• LinkedIn
• Website

Ways to Tune In:

• Amazon Music
• Apple Podcast
• Google Podcast
• Spotify
• Stitcher
• YouTube
• Anchor

RevOps 500 Podcast is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/

How do I map out my company's work process? What does it mean to be strategic? We have just the episode for you! Today we have Casey Cheshire, Founder & CEO of Ringmaster Conversational Marketing and Podcast Host of The Hard Corps Marketing Show & Creating The Greatest Show. Casey discusses with Sajeel Qureshi how important it is to have a strategy. Strategy is all about having a goal and how to get there. Having a goal in mind and figuring out what actions you can do to get there is key. Casey gives us his tips on how to listen to your customers and how to step out from behind your computer in order to grow a relationship with your clients. Tune in to this great episode!

RevOps Myth:

• Marketing does not inherently matter.

Takeaways:

• For marketers, just because your technology stack is big. It doesn't mean you're making a difference in your company. You have to put yourself out there and actually make yourself busy rather than making it look like you’re busy.
• Learning technology is normally the first step marketers learn when it shouldn’t be. Learning about the process of the company should be the first thing marketers should learn.
• Try to implement training for the companies that you’ve worked with. When doing this you will find gaps within the company that you can correct such as stuck leads and communication issues.
• Figure out what it means to be a strategic marketer in your company. Marketers will tend to overuse the word “strategic” without knowing what it means. Strategy is all about having a goal and how to get there.
• It is very important to figure out what goal you want to set for yourself and your company. It is always good to have some goals in mind for yourself and your business. To solve this, ask yourself some questions, where's this company going exactly? Where does the CEO wanna take it?
• It is always important to step out from behind technology and go out to talk to customers. Build that personal relationship with them. Listening to them can create trust between you and your client.

Quote of the Show:

• “I want people to do marketing automation right.” (18:35)

Links:

• Twitter: https://twitter.com/CaseyChesh
• LinkedIn: https://www.linkedin.com/in/caseycheshire/
• Website: https://ringmaster.com/
• Book: Marketing Automation Unleashed: The Strategic Path for B2B Growth
• Podcast: The Hard Corps Marketing Show and Creating The Greatest Show

Ways to Tune In:

• Amazon Music
• Apple Podcast
• Spotify
• Stitcher
• YouTube
• Anchor