Are your reps generating enough pipeline? It's a question that keeps every sales leader up at night. So Revenue.io, RevOps², TenBound and DemandBase decided to do some research. On today's episode, Ray Rike (Founder of RevOps²) joins us to discuss the results. In addition to getting pipeline and benchmark averages from over 200 companies, we found that there's a sweet spot for how much pipeline and revenue your sales reps should create (if you go past it you'll actually create less revenue). So if you want to start counting sheep instead of pipeline numbers, this is the episode you need to put all your sales worries to bed.

Books Mentioned:

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Traversing the Traction Gap by Bruce Cleveland

2022 Sales Pipeline and Revenue Benchmarks

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

We help SaaS companies drive revenue by creating a frictionless, human buying experience with RevOps.

By day, Jen Igartua is CEO at Go Nimbly, the first revenue operations consultancy, where she helps SaaS companies drive revenue by creating a frictionless, human buying experience. By night, she's creating sweet card games with her friends at Pillbox. In-between, she's listening to the RevOps Podcast. Yup! She's a fan AND an all around expert in marketing & sales alignment. Today Jordan (finally) comes prepared and the result is a wonderful, wide-ranging interview on RevOps. We get into what it takes to start a RevOps team at different business sizes, why our relationship with work is so broken, and why internal stakeholders are NOT your customers. Plus, Jen explains how focus just might be Go Nimbly's competitive advantage.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

We help SaaS companies drive revenue by creating a frictionless, human buying experience with RevOps.

There’s thousands of SalesTech solutions out there, and the number is only set to grow. On today's episode we tell you how to find the best of the best. Every spot in a sales tech stack is valuable. But with so many choices these days, it can be hard to figure out exactly which tools deserve a spot. Tune-in to hear the simple system that Jordan created to narrow down the search in this overwhelming SaaS marketplace, and ensure that you buy the right solutions for your needs.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

The RevOps Professors are back for our second ever office hours episode. We get a whole bunch of questions via LinkedIn, email and even text messages asking us about Revenue Operations. We love it, keep on sending them, but sometimes we get a backlog. Today we plow through a handful of our favorite questions because if one of our listeners has a question we know that many more of you have the same question. On this episode we talk discounting, RevOps career advice and how to stay organized.

Resources Mentioned:

Storytelling with Data

Influence: The Psychology of Persuasion

Never Split the Difference: Negotiating As If Your Life Depended On It

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Scrum: The Art of Doing Twice the Work in Half the Time

The Five Dysfunctions of a Team: A Leadership Fable

Made to Stick: Why Some Ideas Survive and Others Die

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

This week we are going to talk about Account Scoring. It's one of those subjects Jonathan has wanted to talk about for a long time. But Jordan always says it sounds kind of boring. Today he was (rightly) overruled. We once talked about lead scoring and only got into Account Scoring a bit with Jon Miller (check out that episode here). But we've never done a full episode on it. This is such a valuable topic and much different than lead scoring. Tune-in today for some classic RevOps razzle dazzle as we go deep on why.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

This week we finally did it. The episode we have teased forever: sales and marketing attribution. The topic is dense, always exciting and important. We expect you to have strong feelings about this one and encourage you to send them all to Jordan directly. So tune-in today and let's talk about attribution.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

All right, everybody, buckle up. Welcome to this week's episode of the RevOps podcast. Today we have a special guest, Jordan's boss! That's right, Howard Brown (Founder and CEO of Revenue.io) stops by to answer the most important question of all: How the hell did Jordan get hired? Then we talk about the history of Revenue.io, the recent name change, and why RevOps is key to delivering exceptional buying experiences.

Resources:

The Emergence Of The Revenue Operations Platform (Forbes)

Cloudingo (The tool we use for data hygiene)

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

We've talked about a lot of metrics aligning different pieces of the revenue organization. Marketing to sales, sales to CS, revenue operations in general, all the metrics that you could want to know about your business. This week we want to talk about one that we think is not top of mind for most people, but is incredibly important: sales enablement and sales enablement. Some of you may already be thinking, "Why the hell does revenue operations care about sales enablement?" Well, there's a ton of reasons! First and foremost, we have to be closely aligned with enablement because a lot of what we do in RevOps is implementing new ways to track data and that requires a lot of enablement on the sales team. Why? Because if they're not following those processes and using that tech appropriately, all of our work is for not.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

This week we continue our 201 series on diagnostic metrics with intent-based marketing. This is a super exciting topic because intent-based data is relatively new and it's a HUGE piece of most ABX experiences. Businesses are really starting to lean into intent data. So, first we talk about what an intent-based marketing strategy is, as some listeners may not be familiar and we want to lay that framework for everybody. For those who love a formal definition: Intent-based marketing involves marketing a service, a product based on a customer's online actions or previous actions that you can use to indicate their intent to purchase or consume or use the products or services that you provide.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Andy Mowat (Founder and CEO of Gated) is a serial entrepreneur, advisor, and investor with over 18 years of experience in growing technology companies, with a focus on Marketing and Revenue Operations. Andy has scaled three unicorns, including: Culture Amp (he drove a 10X growth in ARR in four years), Box (he ran all post-sale operations and marketing operations across 80,000 customers), and Upwork (built the initial marketing and sales systems). Today he joins us to talk about building RevOps from the ground up, how to manage capacity and scale your team.

Guest Resources:

Andy's RevOps Handbook

Gated Manifesto

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast