We are back on track this week. We know we've had some fun recently. We've had awesome guests. We've held our first office hours, But today we're back to RevOps 201, which loyal listeners will remember as our series on diagnostic metrics. In this episode we're talking about the metrics that you can use to diagnose problems across your entire revenue operation. We've talked about Marketing and Sales Alignment metrics. We've talked about CS and Sales Alignment metrics. And we would be remiss if we didn't spend some time talking about metrics to diagnose your RevOps team itself. We've gotten a lot of questions over the past months. Like, how do you measure your team's success? And how do you measure what RevOps is actually doing? So we're going to answer those questions and much more. Don't miss this one.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

The Professors are in and their office door is wide open. Come on in! Today we air our inaugural episode of a new series called...Office Hours. Original, we know. We did not copy this format from another podcast. We made this up on our own. Don't look into it. As you know, our loyal listeners send the hosts a litany of questions every week. We usually have time to answer just one of them in our famous This Week on LinkedIn sement. But today, we answer much more than that! Don't miss it.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

We've aired a few special episodes recently, but now we’re back to RevOps 201. Today we’re talking marketing metrics to align your revenue operation. Marketing metrics are super interesting. There's a ton of them and many don't even help you align. It's kind of like sales and CS. There's stuff that's good to know, but "how many phone calls your sellers make” is not necessarily helping you align your revenue operation. Tune-in for a deep dive on the ONE marketing metric to rule them all: CAC (customer acquisition cost). Plus, a deep-dive on LTV and many other fun acronyms.

Follow the Hosts on LinkedIn:

Jordan Henderson (Sr. Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Today we are excited to have an awesome guest on the show with us, Rachel Nazhand (Head of Business Operations at Lunchbox). Jordan and Rachel have been bouncing ideas around for almost a year in the DMs. He wouldn't admit it, but it's probably why he's so good at his job. Rachel's POV provides a TON of value. She's been working with startups for a while. Lunchbox is her fourth. And they're growing fast, from 60 to 235 employees since the start of the year. So on this episode we're focusing on what happens when you enter an organization and need to build out ops.

Referenced articles:

Business operations: when you’ll need it and why, eventually, you won’t

What is BizOps? And why every founder should hire a BizOps pro, early

Guest:

Connect with Rachel Nazhand on Linkedin

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

The RevOps guys stop by Andy Paul's Sales Enablement Podcast to discuss Revops, Revenue and podcasting. This conversation was so valuable we just had to bring it to you here. Tue-in to learn how sales teams and individual contributors benefit from the work of RevOps. Plus, the importance of increasing win rates.

Guest:

Follow Andy Paul on LinkedIn

Subscribe to the Sales Enablement Podcast

Learn more at AndyPaul.com

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Get ready for a wildly different episode. Brandon's producing. Jonathan's away on secret fish tank-related business. And we have a GIGANTIC announcement to make! Loyal listeners will know the name William. He's our boss. The man who pays Jordan's exorbitant appearance fees. Today William Tyree (CMO of Revenue.io) takes over as host and puts Jordan on the hot seat. Tune-in to learn why ringDNA is now Revenue.io and how we are thinking about what comes next for RevOps.

Guest:

Follow William Tyree on Linkedin

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:

Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

We probably should have talked about AE (account executive) metrics first. We've done SDR metrics, and we've done CS metrics, yet we haven't done AE metrics. That feels a bit off. But it's totally fine. We started where we started. "They can deal with it!" Jordan said. Obviously AE metrics are fundamental when aligning your "closers" to the rest of your revenue operation, so we have a ton of great metrics to go over today. Some you may know, while others may catch you off guard. This is a weird episode. We have a ton of fun. Jonathan-fish-tank-camera-level fun. Don’t miss it!

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Today we are super excited to have our second guest stop by the podcast. Randy Frisch is Co-Founder, CMO & President of Uberflip, and author of the excellent book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships. 

We all know what content creation is, but are you familiar with Content Experience? The role of most content marketers is not necessarily associated with the distribution of the content. They're great at creating content at scale, however what's the point in investing in all that content if you don't use it? That's where content experience comes in. Tune-in to this episode to learn how to ensure all that content you've created is consumed by thinking strategically about the environment, structure, and ways we get people to engage in our content.

About the Guest:

Connect with Randy on LinkedIn: https://www.linkedin.com/in/frischrandy

Follow Randy on Twitter: https://twitter.com/randyfrisch

Learn more about Uberflip: https://www.uberflip.com

Buy F#ck Content Marketing book: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F/

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Today we continue our deep-dive into what Jordan calls RevOps 201. Last week we spoke about the key metrics to align SDR and marketing functions. On this episode we take it a step further by getting into how you keep customers happy (and reduce churn) with customer success and marketing alignment metrics. First and foremost we talk about adoption, but that’s just the tip of the iceberg. There’s so much more. Don’t miss this one. 

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

We're doing something a bit different today. Over the past few months, the conversations we've held are what Jordan calls "RevOps 101". Transactional, operational things that are (of course) very important, but it's time for us to shift focus. Welcome to RevOps 201, where we'll be talking (mainly) about metrics. Not like basic, boring metrics, but things that are transformational across your business. Today we're talking about diagnostic metrics, specifically those that can be used to align your SDR and marketing functions.

Follow the Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations)

Brandon Redlinger (Sr. Director of Product Marketing)

Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast