Lots happened in the news this week. Not much impact on small business owners, but there are some tips in here you won't want to miss.

If you joined me for my last episode, you'll know that we covered how Pinterests ranks pins from a social media perspective. But how does this hybrid platform use SEO to figure out where to put your pins? We cover all of that in this episode--you're not going to want to miss it!

Let's say you don't have money to run ads on Pinterest. Or you have a good amount of content and would prefer to rank organically. Let's talk about how to do that.

Amazon has made Alexa possible for processors as small as 1MB, which means Alexa it could be put into anything (even your toothbrush) Facebook launches a new app called Viewpoints dedicated to collecting first-party data for marketing research purposes.

There are three main metrics when it comes to advertising online: impressions, clicks, and conversions. This episode focuses all on Impressions and how you should approach looking at them. Are they useful? What should you be focusing on?

Do local businesses need SEO to get customers? As a local, small business, it's important to get people in your door, or you won't survive. The question is how do you do it? Is SEO a good idea for local businesses to focus on?

Black Friday is practically here, and if you haven't dialed in what you're going to, it's time to get that taken care of.

Humans communicate in stories. It's the most effective way to teach, sell, and connect. But what do you do if you don't feel like your products don't have much of a story to tell? From protein powder to phone cases, there's a compelling story that will sell.

Sometimes you can feel stuck with your products. You feel like you're making as much money as you can with what you have. So the key is to switch up what you have.

Kind of an interesting week in the news, but one that I think marks progress. If you're in eCommerce, Amazon has changed the game a little bit. Also, social media is taking over the world.