Remarketing is an interesting thing. It's kind of cool that you can target just people that have visited your website, but what's the point of a remarketing campaign? They serve a very specific and important function (especially for bigger ticket items).

Facebook and Google are great places to advertise. And they should probably be a place you advertise often. But are there other places that are better (cheaper, easier to be a part of, less competition, etc.) for your marketing dollars? Should you focus on becoming a big fish in a little pond?

This was a FUN week of news. One you're not going to want to miss if you have any interest in major marketing platforms. Take a listen!

In today's episode, we discuss stickiness in messaging. Is how you present your brand, your product, or your service sticky enough to convert? How memorable your message is directly affects how effective it will be.

News was a little sparse this week, and not overly useful or exciting. But I did manage to dig up a couple of interesting stories that are worthwhile. My favorite one is Facebook's new logo (rolled out today). I think it's good for transparency and showing that companies are always growing, even if you're huge.

First of all, I think people try and be viral way too much of the time. Being good doesn't mean being instant. But, if you want to be viral, there are some things about your environment that you're going to want to make sure you take care of to give you the best shot at being viral.

Knowing your numbers is SO important to the profitability of your business. In this episode, we talk about your cost-per-acquisition, which directly correlates to whether or not you're profitable.

Tons has happened in the news this past week and it's important you know about what areas could impact your price and profitability. We go over this important information when in comes to Walmart, eBay, and Amazon. Also, could Facebook be draining the news outlets of their ad revenue?

Posting things online can be intimidating. Where do you find the time to make content? Or edit or publish it? In this episode, we answer these questions.

It's important to post good content for your audience. Your goal should always be to serve your customer. But how do you know if the content you post is good? We cover that and more in this episode!