Irene Roberts, VP of Loyalty at My Place Hotels of America, and I are kicking off the My Place 2024 Conference in Tucson.

We discuss the significance of guest loyalty in the hospitality industry, particularly in the economy sector. Irene shares how My Place Hotels' loyalty program, Stay Rewarded, enhances the guest experience by offering immediate rewards for long-term stays.

We also discuss the challenges of encouraging hotel participation, the program's success with over 310,000 members, and future growth strategies.

*Importance of guest loyalty in the economy sector

*Overview of the My Place Hotels' loyalty program, Stay Rewarded

*Benefits of immediate rewards for long-term guests

*Strategies for encouraging hotel participation in loyalty programs