ReWild Your Business

There was a time when you could post a few pretty graphics, throw up some motivational quotes, and somehow, coaching clients would find their way to your DMs. But those days? They’re over.

In this episode of Heads Together, I’m calling out the outdated marketing strategies that simply aren’t working anymore and sharing exactly what does work to attract high-ticket coaching clients in 2025. It’s not about chasing the algorithm or trying to “hack” your way to success, it’s about showing up as the expert you are, building real relationships, and creating a business that isn’t at the mercy of social media trends.

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Have you registered for Unearth Your Edge yet? My FREE 3 day masterclass series for coaches - 11th, 12th & 13th March 2025 at 1pm each day, I'll be teaching you:

- How to uncover and leverage your unique edge as a coach

- How to refine your coaching niche

- How to nail your messaging (the thing that will make or break your marketing efforts)

Don't worry if you can't make it live, sign up anyway and I'll send you the replay...

https://gillmoakes.com/unearth

 Loved this episode? Screenshot it, share it on LinkedIn, and tag me! And if you’ve got a sec, leaving a review on Apple Podcasts would mean the world, it helps Heads Together reach more brilliant coaches like you.

This week on the Heads Together Podcast, I sit down with Kerry Barrett, an Emmy award-winning TV news anchor turned video and public speaking coach. But Kerry wasn’t always comfortable in front of the camera, she actually started out with a crippling fear of public speaking. Now, she helps business owners, executives, and coaches build confidence and show up on video with ease.

We talk about the real reasons people avoid creating video content, fear of judgment, perfectionism, and tech overwhelm and Kerry shares straightforward, practical strategies to move past them. From simple gear setups to boosting your on-camera presence, she makes the whole process feel much more achievable, no matter your starting point.

We also talk about why video is becoming more important than ever, especially in a world filled with AI-generated content. Being visible, building trust, and making real connections with your audience is what truly sets you apart. If video has ever felt like a challenge, this episode is packed with insights and actionable tips to help you get started with confidence.

Kerry Barrett is the preeminent on-camera media, public speaking and video trainer for business owners, lawyers and executives. She teaches public speaking, presentation skills and virtual/ video presence and on-camera readiness for a broad spectrum of situations ranging from formal talks, video content & social media & media interviews to everyday sales pitches over Zoom.

As an Emmy Award-winning tv news anchor who overcame a debilitating fear of public speaking, Kerry offers a unique perspective as someone who has nearly 25 years of experience in front of the camera. Kerry’s specialty is teaching people how they can become relatable to their audiences and make that genuine connection.

Find out more about Kerry Barrett:

LinkedIn

Instagram

Youtube

Website

Welcome back to the Heads Together podcast! This week I’m asking a tough question: Are you actually running a coaching business, or are you just coaching? Because there’s a big difference. If you’re treating your coaching like a side project rather than a real business, you’re likely stuck in hobby mode and that’s keeping you from the success you really want.

It’s one thing to love coaching, but that alone doesn’t make it a business. If you’re waiting for clients to magically appear, endlessly tweaking your website, or posting motivational quotes hoping someone will reach out, you’re not building a sustainable business, you’re playing at one. A real business needs structure, strategy, and a commitment to growth.

In this episode, I break down some of the biggest signs that you might be stuck in hobby mode and what it takes to shift into real business ownership. If you’ve ever felt like you’re spinning your wheels, staying busy but not making real progress, this one is for you. I’m getting honest about what actually moves the needle and how you can step into the role of CEO in your coaching business.

So, are you ready to make the shift? Listen in, and let’s get to work. And if this episode resonates, DM me on Instagram or LinkedIn and tell me what changes you’re making today. If you’re serious about taking your coaching business to the next level, check out my free masterclass, Unearth Your Edge, happening March 11-13. You won’t want to miss it!

Register now for my free masterclass at www.gillmoakes.com/unearth

If you’ve ever found yourself obsessing over where the next client is coming from or feeling that gut-wrenching panic when someone says no, this episode of the Heads Together Podcast is for you. I am talking about the biggest mindset shift that makes signing clients easier: stop chasing money and start focusing on connection, trust, and service. When you do, the money becomes a natural side effect.

This isn’t about sitting back and hoping for the best. It’s about showing up, doing the work, and playing the long game. When you stop leading with desperation and start building real relationships, everything, clients, sales, opportunities, flows so much more naturally. And let’s be honest, your business feels a whole lot better when you’re not constantly stress chasing.

Don’t miss my free three day masterclass, Unearth Your Edge, where we’ll refine your niche and messaging so the right people come to you. Register now at www.gillmoakes.com/unearth

Loved the episode? Screenshot it, share it on Instagram or LinkedIn, and tag me! And if you’ve got a second, leaving a review on Apple Podcasts would be amazing, it helps the Heads Together Podcast reach more brilliant coaches like you.

Until next week, keep showing up, keep serving, and let the money follow.

Coaches, this is a BIG one! If you’re struggling to get your messaging to land with your ideal clients, there’s a good chance you’re making this mistake: you’re speaking “coach speak” instead of the real words your clients use.

If your marketing is full of phrases like “stepping into alignment,” “creating transformational shifts,” or “holding space for expansion,” you might be unintentionally confusing your audience instead of connecting with them.

In today’s episode, I’m calling out the biggest blind spot in coaching messaging—why coaches fall into this trap, why it doesn’t work, and how to fix it so that your message actually resonates with the people you want to attract.

✔️ What coach speak is and why it’s making your marketing ineffective
✔️ How to recognise where it’s creeping into your messaging
✔️ A simple test to check if your message is landing or just floating past your audience
✔️ The #1 shift that will make your ideal clients say, “Oh my God, YES! That’s me!”
✔️ The real words your ideal clients use (and how to integrate them into your messaging)

I’m challenging you to audit your messaging—your website, social media bios, sales pages, and even how you introduce yourself at networking events. Find the coach speak, strip it out, and replace it with the words your ideal clients actually use.

🚀 And if you’re not 100% clear on your unique coaching edge and how to craft messaging that attracts the right clients…

I’ve got something for you!

You asked, and I listened! I’m creating a totally free mini-course to help you:
✔️ Nail your unique coaching edge
✔️ Get crystal clear on who you serve and how to communicate your value
✔️ Craft messaging that actually attracts the right clients

💌 Sign up here: gillmoakes.com/unearth

🚨 Don’t wait! If this episode hit home, go sign up now so you’re the first to get access when it launches in the next couple of weeks!

If this episode made you rethink how you communicate your coaching business, subscribe so you don’t miss upcoming episodes packed with insights to help you grow.

💜 Loved this episode? Share it with a coach who needs to hear this!

✨ And if you want to help more coaches ditch the coach speak and attract their dream clients, please leave a 5-star review on Apple Podcasts—it truly makes a difference!

Are you struggling to attract enough of the right coaching clients? You’re not alone. One of the biggest frustrations I hear from coaches is that they’re either not getting enough clients at all—or they’re attracting people who aren’t the right fit. They either can’t afford their coaching or just don’t align with the work they want to do.

In today’s episode, I’m coming in hot with some tough love about the real reason this is happening. Spoiler: It’s all about niching—and yes, you absolutely DO need to niche! Please don't be tempted to listen to the people who are just telling you what you want to hear!

I’ll be breaking down why trying to be everything to everyone makes you invisible, how defining your coaching niche actually frees you rather than restricts you, and why this is the single biggest shift that will help you start attracting dream clients who truly value your work.

✔️ Why generalist messaging doesn’t work and makes you blend into the background
✔️ The biggest fears coaches have about niching—and why they’re holding you back
✔️ How to position yourself as an expert so your ideal clients immediately recognise that you’re the coach for them
✔️ The key to making your messaging land so that the right people reach out to work with you
✔️ My potential plan for a free mini-course on nailing your niche—should I create it? Let me know!

I’m thinking about creating a free, no-strings-attached mini-course to help you get crystal clear on what makes you unique as a coach and how to define your perfect niche. But I need to know if this is something you’d find valuable!

💌 Let me know! Send an email to [email protected], drop me a message on LinkedIn, or DM me on your favourite platform. If enough of you raise your hands and say yes, please, I’ll make it happen. 

If this episode resonated with you, make sure to subscribe so you don’t miss upcoming episodes packed with coaching business insights. And if you know a coach who needs to hear this message, send this episode their way! 💜

🔗 Want more support growing your coaching business?
Check out The Coaching Business Academy – where I teach you how to attract ideal clients, create signature offers, and build a thriving coaching business. More details inside the episode!

✨ If you loved this episode, please leave a 5-star review on Apple Podcasts – it helps us reach more coaches like you! Thanks for being part of my world!

The Unapologetic Truth About Relationship Marketing...

Welcome back, my fabulous listeners! I'm Gill Moakes, your voice of reason, breaking through the chaos of growing your business.

This week, we're diving deep into relationship marketing and why it's the only kind that truly works. I share insights from my experience as a business coach, the founder of The Coaching Business Academy, and co-founder of Unapologetic Retreats.

We’re talking about the art of building genuine, trust-based relationships, debunking the myth of quick-fix marketing hacks, and strategising how to infuse authenticity into your business.

Whether you’re an aspiring entrepreneur or a seasoned coach, this episode is an eye-opener.

So, are you ready to put our heads together and make it happen? Let's go!

LINKS MENTIONED IN THE SHOW:

Website: https://www.gillmoakes.com/

The Coaching Business Academy: https://www.gillmoakes.com/academy

FREE Money Mindset Guide: https://www.gillmoakes.com/money-mindset-tcba

FREE 'Claim It' Reflective Journal: https://www.gillmoakes.com/claim-it

Unapologetic Retreats: https://www.unapologeticretreats.com/

Brand By Boudica: https://brandbyboudica.com/

TIMESTAMPS

00:00 Introduction and Host Background
01:28 The Coaching Business Academy
02:52 Unapologetic Retreats
03:59 Podcasting and Listener Engagement
05:00 The Importance of Relationship Marketing
06:44 Predictions for 2025 and Online Business
09:07 Building Authentic Relationships
16:56 Effective Email Marketing
19:12 Conclusion and Final Thoughts

Today we’re talking about how you’re censoring yourself when creating content and what happens when you stop playing small.

If your content feels safe, watered down, or like you’re hiding behind a generic front, it’s time to change that. Playing it safe doesn’t build a connection; it makes you invisible.

Today, we’re unpacking why we hold back, why being generic is a fast track to irrelevance, and what being unapologetically authentic can do for your business. Stick around, because I’m sharing some bold, actionable advice to help you step up and show up.

Watch this episode on YouTube HERE

Check out The Coaching Business Academy

Book a call with me HERE

Welcome back to the Heads Together podcast! This week, I’m taking about a topic that’s so important for growing a thriving coaching business: niching down. I know it can feel intimidating, even risky, to narrow your focus, especially when you’ve been holding onto the idea that you can help everyone. But the truth is, getting specific about who you serve and how you serve them is what creates the clarity and confidence that takes your business to the next level.

When you have a clear niche, everything starts to click. You stop second guessing your offers and start connecting with the right people, the ones who feel like your work was made just for them. This isn’t about limiting yourself; it’s about creating space to build a business that reflects who you are and what you’re amazing at. Clarity isn’t just helpful, it’s powerful. It’s what allows you to stand out in a crowded market and build the kind of reputation that attracts incredible opportunities.

If you’ve been struggling with this or feeling unsure about your niche, this episode will give you the encouragement and tools to figure it out. I’ll walk you through some actionable steps to help you uncover your unique edge and build your business around it.

When you know exactly who you’re meant to help and how you’re meant to help them, everything feels more aligned and the results speak for themselves. Let’s get started!

Links mentioned in this episode:

Check out The Coaching Business Academy:https://gillmoakes.com/academy

The Institute of Coaching Studies guide to coaching niches: https://coachingstudies.org/resources/guides/coaching-niches/

Playing Bigger in 2025: Bold Moves and Self-Belief for Coaches

In this New Year's episode of the Heads Together podcast, I'm on a rant about playing bigger!

Your playing small serves no one - not you, not your bank balance, and certainly not your coaching clients!

To help you explore what playing big could mean for you this year, download your FREE reflective workbook, Claim It, https://www.gillmoakes.com/claim-it

00:00 Introduction and New Year Greetings
00:21 Reflecting on Last Week's Episode
01:07 Playing Bigger: The Theme of the Episode
02:45 Understanding Why We Play Small
05:24 The Importance of Bold Decisions
06:29 Taking Aligned Action
08:08 Overcoming Self-Doubt
10:41 Challenge Yourself to Take Bold Action
11:51 The Coaching Business Academy
14:41 Final Thoughts and Call to Action
17:32 Conclusion and Listener Engagement