ReWild Your Business

This week’s Heads Together episode is all about the three essential marketing strategies every business owner needs to grow: visibility, lead generation, and sales. I talk about why showing up consistently where your ideal clients are (and not just relying on referrals) is a game changer, plus how collaborating and focusing on the right platforms makes all the difference.

I also share why building an engaged email list is more powerful than just chasing followers, with some insights from my own experience of filling a beta cohort with just a couple of emails. It’s all about creating trust and connection, without feeling pushy or overwhelming.

If you’ve ever felt stuck on how to attract, nurture, and convert the right clients, this episode will give you the clarity you need. Tune in to hear more, and if you’re ready to take things to the next level, there’s a link in the show notes to book a call or join my email list to see how it all works in practice!

Contact Me

Welcome back to the Heads Together podcast! I’m thrilled to have you here for another episode. It feels like ages since my last solo recording, and I’ve got so much to share, from my lazy holiday in Lanzarote to preparing for an exciting retreat in Tobago. This week, I'm talking about the five things I would focus on if I were a newly qualified coach, and if you're a freedom seeking, risk taking woman ready to go ALL IN, this episode is for you!

We explore the importance of vision and finding your unique edge in a crowded market. Plus, I share how to prioritise building authentic relationships and effective lead generation strategies, and let’s not forget about delivering an exceptional coaching experience that keeps clients coming back!

So tune in for these key insights that can help you navigate your coaching journey. I’d love to hear your thoughts after listening! If you enjoyed this episode, please consider leaving a review on Apple Podcasts. Your support means everything! Join me next week for more insights, and until then, keep dreaming big and going ALL IN!

Welcome back to the Heads Together podcast! This week’s episode is a rewind episode to episode #114 and it is a quick one, but it's filled with insights that struck me while I was driving – yes, I had to pull over to make a note!

I'm exploring the challenge of earning business because t's not as easy as it used to be. Consumers are more discerning, and earning their business means truly connecting with them. It's all about the know, like, and trust factor – that timeless trio we can't ignore.

I also share my thoughts on balancing automation with genuine connection. While automation has its benefits, there's something special about real time engagement. Posting live, reacting to current events, and sharing authentic stories can make a big difference.

Something a bit different this week! I staged a friendly takeover of my dear friend Sandra Westein's podcast - Ferragudo Dreaming. I turned the tables and asked Sandra all about her multi-passionate journey through entrepreneurship. She shares how the Algarve’s unique charm fuels her business, from her Ferragudo Dreams Workations to her new Location Finder service.

Sandra also talks about how the Personal Power Method and colour play a crucial role in branding. She’s transformed her business by embracing new power colours and blending them into her services. Her journey as a multi-passionate entrepreneur highlights the importance of staying true to yourself and integrating your passions into your business.

We chat about potential future collaborations and the exciting prospects they hold. If you’re looking for inspiration to elevate your business and harness the power of place and colour, this episode is a must-listen.

Tune in now and get inspired!

Find out more about Sandra:

Ferragudo Dreams: https://www.facebook.com/dromeninferragudo/

Sandra Westein: https://www.facebook.com/sandra.westein65

LinkedIn: www.linkedin.com/in/sandrawestein

Ferragudo Dreams: https://www.linkedin.com/showcase/ferragudo-dreams/?viewAsMember=true

Podcast Ferragudo Dreaming: https://www.instagram.com/podcastferragudodreaming/

Ferragudo Dreams: https://www.instagram.com/ferragudodreams/

Sandra Westein.support: https://www.instagram.com/sandra.westein_support/

In this week's episode, I'm joined by the brilliant Helen Munshi, and we’re diving into the power of quizzes for lead generation and building real relationships with potential clients. We chat about how quizzes can inject your personality into the lead generation process, help you segment potential clients, and even qualify your leads. It’s all about personalising your marketing and creating a positive experience from the start.

Helen shares her expert tips on crafting quizzes that balance the needs of both your business and the quiz taker. We both agree that quizzes are a brilliant way to speed up relationship building and attract clients who are genuinely excited to work with you. 

We talk about the importance of starting with a solid strategy and making sure the customer journey flows seamlessly. Your quiz needs to be built around what your audience really wants to know. And don’t forget the design! The order of questions and the use of images all play a big part in creating a great user experience.

Tune in to learn how to harness the power of quizzes for your business!

Takeaways

1. Quizzes are a powerful tool for lead generation and building relationships with potential clients.
2. Quizzes allow you to inject personality into the lead generation process and create a positive experience for potential clients.
3. Quizzes can segment potential clients and qualify leads, making your marketing more targeted and effective.
4. Personalised marketing is more effective and cuts through the noise of generic marketing messages.

Find out more about Helen:

Instagram: https://www.instagram.com/helenmunshi/

LinkedIn: https://www.linkedin.com/in/helenmunshi/

Blog: https://helenmunshi.com/blog/

Chapters

00:00 Introduction and Queen of Quizzes
02:09 The Power of Quizzes for Lead Generation
03:22 Segmenting and Qualifying Leads with Quizzes
05:20 Injecting Personality and Creating a Positive Experience
08:02 The Importance of Personalized Marketing
09:05 Creating a Good Quiz Requires Strategy
16:58 Quizzes for Different Types of Business Owners
18:48 Providing Personalized Shopping Recommendations for Product Businesses
19:33 Starting with a Strong Strategy and Smooth Customer Journey
21:55 Designing a Quiz for a Positive User Experience

BOOK YOUR COACHING SESSION: https://www.microloanfoundation.org.uk/coachathon-2024/

OR

To book with Gill: https://www.eventbrite.co.uk/e/gill-moakes-coachathon-2024-tickets-952485940087?aff=oddtdtcreator

To book with Michelle: https://www.eventbrite.co.uk/e/michelle-kelly-coachathon-2024-tickets-950018098707?aff=oddtdtcreator

Coachathon is an event organised by the Microloan Foundation to raise funds for women living in extreme poverty in Malawi, Zambia, and Zimbabwe. The Coachathon allows coaches to offer their services at a reduced rate, providing an opportunity for people to access coaching at a fraction of the normal cost. The funds raised through the Coachathon support the Microloan Foundation's efforts to provide small loans and training to women to start and grow their businesses.

https://twitter.com/MicroLoan

https://www.linkedin.com/company/microloan-foundation

https://www.facebook.com/MicroloanFoundation/

https://www.instagram.com/microloanfoundation/

https://www.youtube.com/user/MicroLoan

Trust is crucial for entrepreneurs, both in themselves and in others. Building trust starts with self-trust, which involves keeping promises to oneself and fostering self-confidence. Trust in yourself extends to building trust with others, especially in relationship marketing. Authenticity, transparency, and consistency are key in building trust with clients. Trustworthy entrepreneurs attract opportunities and build resilient businesses. Trust is the bedrock of successful businesses.

Takeaways

1. 
   

   Trust is the cornerstone of every successful relationship, including the relationship with oneself.

   
   


2. 
   

   Building trust with clients is crucial in relationship marketing, and it is achieved through authenticity, transparency, and consistency.

   
   


3. 
   

   Trustworthy entrepreneurs attract opportunities and build resilient businesses.

   
   


4. 
   

   Self-trust is the foundation upon which every other aspect of trust in life and business is built.

   
   


5. 
   

   Keeping promises to oneself reinforces self-confidence and self-trust.

   
   


6. 
   

   Trust has become the differentiator in the digital age, and people do business with those they trust.

   
   

Chapters

00:00 Introduction: The Importance of Trust for Entrepreneurs

02:22 Chapter 1: Building Trust: Self-Trust and Trust with Others

06:47 Chapter 2: Relationship Marketing: Fostering Trust with Clients

08:28 Chapter 3: Authenticity, Transparency, and Consistency in Building Trust

10:32 Chapter 4: Trustworthy Entrepreneurs: Attracting Opportunities and Building Resilient Businesses

This is a recording of a livestream on September 4, on LinkedIn & YouTube, with author, Alicia M Rodriguez.

 The Shaman's Wife is available now.

I hope you've enjoyed this bonus Heads Together mini series with Alicia - we certainly enjoyed putting it together for you.

I'm always on the look out for interesting guests with voices that need to be heard - if you'd like to me my guest on the show, you can apply here: https://form.jotform.com/Moakes/heads-together-guest-application

In this episode, I discuss the four pillars of thought leadership: unique contribution, prolific creativity, courageous visibility, and recognised authority. I emphasise that thought leadership is not reserved for a select few and encourages listeners to claim their space as thought leaders.

I provide practical tips for each pillar, such as reflecting on one's unique strengths and perspectives, consistently creating content aligned with one's unique contribution, and actively seeking speaking and publishing opportunities. I also highlight the importance of building a strong personal brand and engaging with one's community.

1. 
   

   Courageous visibility

   
   


2. 
   

   Prolific creativity

   
   


3. 
   

   Unique contribution

   
   


4. 
   

   Recognized expertise

   
   

Takeaways

1. 
   

   Thought leadership is not limited to a select few and anyone can claim their space as a thought leader.

   
   


2. 
   

   The four pillars of thought leadership are unique contribution, prolific creativity, courageous visibility, and recognized authority.

   
   


3. 
   

   Identifying and leveraging one's unique strengths and perspectives is key to establishing a unique contribution.

   
   


4. 
   

   Consistently creating content aligned with one's unique contribution helps to position oneself as a thought leader.

   
   


5. 
   

   Courageous visibility involves putting oneself out there, sharing insights, and making a meaningful impact through one's presence.

   
   


6. 
   

   Building recognized authority requires consistently demonstrating and providing value, publishing valuable content, and engaging with one's community.

   
   


7. 
   

   Developing a strong personal brand and continuously learning in one's area of expertise are essential for establishing recognized authority.

   
   


8. 
   

   Engaging with other experts, potential clients, and collaborators is crucial for building authority and reaping the benefits of thought leadership.

   
   

Chapters

00:00 Unleashing Your Unique Contribution

09:30 Nurturing Prolific Creativity

20:02 Stepping into Courageous Visibility

29:32 Establishing Recognized Authority

In this special episode of the Heads Together podcast, host Gill Moakes shares her insightful interview with Adele Kelly from the Pure Flow State LinkedIn live show. They discuss the concept of 'flow state,' how to achieve it in both business and life, and the power of radical authenticity.

Gill shares personal stories of career transformation, overcoming life challenges, and the importance of creating harmony between professional and personal life. This engaging and inspiring conversation offers valuable advice for anyone looking to find their own flow.

If you'd like to find out more about Adele why not grab her free resource, How to make your brand more sustainable: https://pureflowstate.com/build-a-sustainable-brand/

Or connect with her on LinkedIn: https://www.linkedin.com/in/adelekellybrandstrategy/

To book your FREE breakthrough session with Gill, head here: gillmoakes.com/book

00:00 Introduction to the Podcast
00:42 Interview with Adele Kelly
02:20 Gill Moakes on Flow State
03:19 Life-Changing Moments
05:29 Transition to Business Coaching
07:45 The Importance of Authenticity
19:41 Curating the Right Clients
24:18 Understanding Client Emotions
24:38 The Importance of Coachability
25:44 Different Hats of a Business Coach
27:34 Building Client Relationships
29:22 Evolving as a Coach
31:33 Achieving Work-Life Harmony
37:39 The Power of Silence
42:32 Final Thoughts and Advice