ReWild Your Business

When it comes to signing up new high-ticket clients, your job isn’t to convince them that you’re the right coach or consultant for them. That’s THEIR job.

Personally, I don’t want to make someone believe something - I just want them to believe it.

I don’t want to persuade someone to work with me - I want them to LONG to work with me.

So if it’s not your job to convince them, and you’re certainly not going to play those hard-sell games, how DO you enroll new clients?

You give them the information they need to make the right decision for them.

Feeling compelled to do anything more than that comes from your own scarcity/lack mindset. Your worries around ‘where the next client will come from’.

Listen in to find out how to enroll high-ticket clients in a way that feels good to you.

RESOURCES MENTIONED IN THIS EPISODE:

If you’d like to experience that taste of what it’s like to work with me, apply for a FREE Breakthrough Session: https://www.gillmoakes.com/apply

Check out Tamsin Jardinier's Yoga classes: https://www.littlefrenchretreat.com/complete-beginners-yoga-online-course

When your prospective clients get more of your attention than your actual clients, there’s something very wrong. We invest so much time and money in our marketing with the primary goal of enrolling our perfect clients, then when we do, we see that as the summit. The box is ticked. The clock resets. Our attention reverts back to our marketing, our eyes scanning the landscape for that next ‘ideal client’.

I urge you to stop and ponder this. Signing up a new high-ticket client is the BEGINNING of the real nurturing work, not the end.

From the moment a prospective client utters those fabulous words ‘ok, I’m in’ they should feel like they’ve been elevated in your world. They should feel seen, heard, and loved. In this episode we start to think about how you can make that happen.

Everything here is underpinned by your money mindset. A scarcity mindset has you compelled to head back out on the hunt as soon as you’ve signed a new client. Undervaluing your worth prevents you from charging for the true value you’re capable of delivering to your clients. Putting in the work on your own money mindset will pay dividends when it comes to creating a high-ticket, high-value offer for those perfect clients.

If this is something you know you need help with, I’ve created a guide to fixing your money mindset, which you can download here: https://www.gillmoakes.com/fix-your-money-mindset

If you'd like to explore this in more detail, you can apply for a breakthrough session with me here: https://www.gillmoakes.com/apply

On the Heads Together podcast this week, I'm joined by one of my business besties - Becky Benfield-Humberstone.

Becky shares with me her approach to building a brand - starting with a solid foundation - getting to the bones of what you REALLY want your brand to be/say/look/feel.

If you're a multi-passionate entrepreneur, you're going to LOVE this episode!

Quite simply, Becky is a superhero, born with a pen in her hand and business in her blood. By day, a Brand Artisan and Wordsmith helping multi-passionate clients build the brands of their dreams, one at a time, transforming their vision into a standout brand, complete with branded copy and content that shines, expertly crafting a brand that deserves attention.

As sun sets and the stars come out, she transforms into a writer, writing children’s books, adventure stories and screenplays, with her latest best-selling book “Santa’s Spitfire Christmas” published by the Imperial War Museum in 2021.

To find out more about Becky:

www.instagram.com/fieldandstoneuk

www.fieldandstone.co.uk

www.linkedin.com/in/beckybenfieldhumberstone/

www.instagram.com/beckybenfieldhumberstone

www.beckybenfieldhumberstone.co.uk

Happy New Year!

This week I'm sharing my new year's resolutions with you - all 3 are linked by a single word - Intentional.

Listen in to find out what they are.

Grab my free goal-setting workbook if you're still in the planning stage for this brand-spanking new year: https://www.gillmoakes.com/goal-setting

If you're like me, you probably plan to take time off between Christmas and new year to spend time with your loved ones... then realize that a couple of days of that is quite enough.

If you're someone who likes to take advantage of the quiet down time to get some 'I'll get around to that someday' jobs done in your business, then this episode's for you. I'm sharing a couple of ideas you might like to try.

RESOURCES MENTIONED:

Download your Money Mindset ebook: https://www.gillmoakes.com/fix-your-money-mindset

I was recently interviewed by the fabulous Hayley Maxwell for her Fierce Impact podcast. For reasons I explain in this episode, I'd had to cancel our first scheduled recording session and so it had been a while since I'd completed the interview intake form, and I had no memory of what we'd be talking about (blame the menopause, not me!)

What I wasn't prepared for was how good it felt to be under-prepared. It felt SO comfortable. I’m not one to suffer from nerves before being interviewed, but I am normally running through a mental checklist of the points I’ve prepared, that I want to be sure to cover. This was different. There was no trying to ‘shoehorn’ my prepared ‘clever’ answers into the conversation. Rather, I was able to be fully present, listen carefully to her questions, then answer freely, naturally, and honestly.

When it comes to guest podcasting, normally what happens is as soon as we start to prepare to be interviewed, we begin trying to second guess the way what we’re about to say will be received.

Am I making this sound too complicated? Am I dumbing it down too much? Am I being too serious? Am I being too flippant? Will I offend anyone? Will they think I’m boring?

This can lead to us coming across as inauthentic. It’s not intentional, but it IS a thing. I can spot it a mile off in others and it can put me off a podcast faster than anything else. Being over-rehearsed as a guest gets in the way of a natural, flowing conversation between you and your host.

Allow yourself to be present, listen deeply and be a REACTIVE guest. Listening intently to the questions and giving your instinctive, honest, authentic answers makes for a powerful interview.

If guest podcasting is on your agenda for 2023 then you can apply to be a guest on the Heads Together podcast here: https://form.jotform.com/Moakes/heads-together-guest-application

If you’re a podcast host whose audience loves a dose of entrepreneurial real talk, then I’d love to be your guest - reach out to me at [email protected] or via LinkedIn.

Listen in to Hayley's Fierce Impact podcast here: https://hayleymaxwell.com/podcast

This is an incredibly pivotal episode of the Heads Together podcast. Money mindset is the topic that comes up each and every time with new clients I work with. If you know this is something you struggle with, then this episode is for YOU.

I'm doing a deep dive into money mindset. If you truly want 2023 to be the year where everything changes for you and your business, then you need to beat down those money mindset monkeys once and for all.

Some of you who are a few years in to your entrepreneurial journey will be wrestling with why you still have such negative, limiting beliefs when it comes to making [a lot] of money.

It's something people will struggle with constantly until they finally confront the money stories they grew up with that are still informing the way they feel about money (and their ability to earn it) to this day.

To support you, I've created a Money Mindset ebook to accompany this episode which you can download here:https://www.gillmoakes.com/fix-your-money-mindset

This week I'm joined by the wonderful Taylor Kampia of Make a Scene Media. We're talking about pivoting - something Taylor has done a couple of times - first by choice and then forced by circumstance.

In 2019, Taylor and her business partner were laid off from their "dream jobs" and they took that as an opportunity to start their own business. They hit the ground running and were thriving and growing when Covid hit forcing them to actually stop and pause. In building the business, they realized they were trying to follow a playbook that wasn't written for them -- they were business owners AND mums so the usual business models didn't work for them and the work they were doing wasn't aligning with the work that made them feel good. So they decided to get really clear about their goals and pivot again.

At Make a Scene Media, Taylor produces video content for mission-driven organizations, brands, and individuals who want to leverage the power of personal stories to make an impact.

Find out more about Taylor:

Instagram @makeascenemedia & @taylorkphotodc

Facebook: https://www.facebook.com/profile.php?id=100068141628596

LinkedIn: https://www.linkedin.com/in/taylor-kampia/

https://www.makeascenemedia.com/

This week I'm joined by the incredible Tamsin Jardiniere. I'm lucky enough to count Tamsin as one of my precious clients which means I get to have inspiring conversations with her regularly, and now I get to share one with you...

Tamsin and I are talking in this episode about what it really means to be authentic. Tamsin's own story is fascinating. She left behind a sparkling career in London to create a wonderful home for herself and a place to offer life-changing retreats for women at a point of transition in their lives, in a very rural part of France. She's also a transformational coach who naturally attracts creative, free-thinking women into her world.

Everything Tamsin does is a true reflection of herself so she's someone I'm thrilled to talk to about authenticity - she walks the walk.

Find out more about Tamsin here: https://www.littlefrenchretreat.com/

If you want to grow a profitable, sustainable service based business, YOU MUST DELIVER TRANSFORMATIONAL RESULTS FOR YOUR CLIENTS.

Sounds obvious, right?

But here's the thing, I see way too many business owners focussing on their marketing strategies, building a beautiful website, mapping out intricate sales funnels, obsessing over their social media following, etc BEFORE they've truly mastered the art of delivering to their clients a phenomenal experience / service.

In the crowded online arena, the ONLY thing that really can set you apart from the crowd is to be outstanding at what you do... the rest is wrapping.

The good news is that if you know you're outstanding at what you do, then with the right support, there's NO LIMIT to where you can take your business...

I help OUTSTANDING coaches & consultants build REMARKABLE businesses - if you'd like my help, book a call with me: https://go.oncehub.com/GillMoakes

Mentioned in this episode:

~ So Good They Can't Ignore You by Cal Newport

~ The 7 Habits of Highly Effective People by Stephen R Covey