ReWild Your Business

I'm joined this week by one of my Unapologetic Retreat co-hosts, Lauren Jones. Lauren is the founder and CEO of Box Creative, the global brand design consultancy dedicated to helping purpose-led organisations and female leaders grow their brand through bold strategy, design and experiences.

Lauren shares her thoughts about building an unapologetic brand. She believes that building a brand that truly reflects who you are and what you stand for is based on showing up authentically and creating the visual and verbal identity that allows you fully own your message and mission.

Lauren explains the power of niching, and what that really means. When you carve out your own space, there is no competition.

UNAPOLOGETIC RETREATS

Join us In Conversation via Zoom on June 27 at 1:30pm EST / 6:30pm BST where we'll be answering questions and sharing more about our upcoming Unapologetic Retreat to be be held in October in the beautiful Algarve of Portugal.

Register here: https://www.unapologeticretreats.com/in-conversation

ABOUT LAUREN & BOX CREATIVE

Your brand is your most powerful business asset, winning the hearts and minds of your audiences.

It’s the not-so-secret “secret” to a high valued, fully-functioning, aligned business that grows.

Or a harmonious team, rich culture and effective organisation with great impact.

The difference between a ‘meh’ brand and a brand built with Box Creative? We’ll build you a brand that truly represents you and your purpose.

A brand that speaks for you when you’re not there - selling your vision, your message, and your services. A brand that expresses what makes your organisation different without saying a word.

We’ll build you a brand that brings a sustainable fan base who can’t help but tell every person and their dog about you.

Website: https://box-creative.co.uk/

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/-laurenjones/

In this episode, I'm talking about high-ticket 1:1 coaching and how it's the true needle mover for your clients:

1. 
   

   Defining high ticket coaching: its nature, price points, and what makes it different

   
   


2. 
   

   The value it brings to your clients

   
   


3. 
   

   Why most coaches hesitate to offer high-ticket services

   
   


4. 
   

   Why these fears are unfounded when we focus on the value we provide

   
   


5. 
   

   The limitations of courses & group programs

   
   


6. 
   

   The joy of high-ticket retainer clients

   
   

Download the Fix Your Money Mindset ebook: https://www.gillmoakes.com/fix-your-money-mindset

This week I’m doing a deep dive into pricing… specifically the mistakes I see business owners making time after time.

Mistake #1: Undervaluing their service

Mistake #2: Pricing Based Entirely on their Competitors

Mistake #3: Ignoring Market Research / Client Needs

Mistake #4: Not Giving Pricing Options For Their Offers

Mistake #5: Not Reviewing and Adjusting Their Pricing Regularly

Resources Mentioned

Money Mindset ebook: https://www.gillmoakes.com/fix-your-money-mindset

Coaches Unleashed (my new Facebook group): https://www.facebook.com/groups/forcoachesunleashed

Apply for a free 60-minute Breakthrough Session: gillmoakes.com/apply

If you're a talented coach whose bank balance doesn't reflect their worth then this dose of tough love is for you.

Maybe you've consumed so much conflicting advice from multiple marketing 'guru's that you've completely lost the plot when it comes to figuring out the right model & marketing strategies for your own coaching business.

Maybe you're a digital course junkie with an inbox stuffed full of expired access info emails.

Perhaps you feel a rising panic when you think about how much you've already invested in your business, yet you still they don't feel like you have a clear path to profit and sustainability. 

Ok... breathe... 

You CAN do this, but you need to STOP doing these things:

1. Stop seeking constant external validation

2. Stop waiting for a sign from the universe that it's your time

3. Stop trying to compete with others

4.  Stop copying to the tinyest detail the way someone else does business

5. Stop worrying you're not 'expert' enough

6. Stop waiting

Take action. Do the scary things. Make decisions. Take risks. There has never been a better time for great coaches to build incredible businesses. Living on YOUR terms is within your grasp...

Listen in to this solo episode for some Monday motivation - you've got this.

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If you're a great coach who's struggling to believe they can build a 6-7 figure coaching practice then I URGE you to apply for a Breakthrough Session with me - you'll get a huge dose of 'do this thing next' advice and encouragement. Did I mention I offer these initial sessions at NO CHARGE?

Apply here: gillmoakes.com/apply

I'm joined this week by the downright awesome Erin Austin, founder and CEO of Think Beyond IP. I put my hands up to Erin - I'm ashamed, as a business coach, to admit I know nothing about IP (Intellectual Property for those who know as little as me!) Thankfully, Erin is the perfect person to walk us through what IP is, and why it matters.

A graduate of Harvard Law School, Erin is a consultant and lawyer who uses her 25+ years of practicing law, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit.

Erin’s experience as a lawyer informs the elevated legal and strategic business advice she provides to her clients. She's passionate about using her expertise to create an economy that works for everyone.

Through her own podcast, Hourly to Exit and her consulting practice, Think Beyond IP, Erin guides women on the journey of transforming their businesses from an unscalable expert-focused income-generator to a saleable wealth-building asset. Her special talent is helping women scale through the creation of IP-based revenue streams.

By the end of this episode, I promise you'll just 'get it' like I did.

Mentioned in the show:

Think Beyond IP - https://www.thinkbeyondip.com/

The Hourly to Exit podcast: https://www.thinkbeyondip.com/podcast

The Think Beyond IP YouTube channel: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

LinkedIn: https://www.linkedin.com/in/erinaustin/

In this episode, we're cutting through the noise and zooming in on the 3 things to focus on - one for each stage of your marketing process. I'm calling out the importance of quality content, nurturing your email list, and making it easy for your ideal clients to say yes.

1. 
   

   The Power of Quality Content

   
   

   - The shift towards fewer, more valuable sources of information

   
   

   - Focusing on creating content that is above average and consistently engaging

   
   

   - Choosing your original content platform

   
   

   - How high-quality content keeps your audience coming back for more

   
   


2. 
   

   Lead Generation: Building and Nurturing Your Email List

   
   

   - Understanding the lag between someone joining your list and becoming a client

   
   

   - Strategies for growing your email list

   
   

   - The importance of nurturing your list to build trust and convert prospects into clients

   
   


3. 
   

   From Perfect Prospects to Perfect Clients

   
   

   - Creating an environment that makes it easy for ideal prospects to become clients

   
   

   - The art of enrollment

   
   

   - Giving prospective clients a taste of what it feels like to work with you

   
   

Lead generation in action:

Head to gillmoakes.com and grab your FREE money mindset workbook

OR if you want to go deeper into any aspect of growing your business, apply for a FREE breakthrough session with me HERE.

In this week's episode of The Heads Together podcast, I'm talking about the true purpose of marketing, and how, when you understand what that is, your results will be transformed.

It seems to me that there's a growing disconnect between marketing strategy and the 3 things any strategy needs to deliver to be successful:

1. 
   

   Value for your audience

   
   


2. 
   

   Emotional connection with your ideal clients

   
   


3. 
   

   Authentic alignment with your brand values

   
   

The truth is, it really doesn't matter how skillful you are in implementing marketing tools, using social media, growing your email list etc etc.

If you don't authentically provide value and establish an emotional connection with your ideal clients, then it means nothing.

In the episode I share some findings from my friend, Chat GPT4 who I asked to research me a couple of case studies that illustrated a failed marketing campaign & a successful one. The examples they gave me were perfect!

If you've spent hours mastering marketing tactics & techniques but are frustrated with the results you're seeing, this episode is for you...

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Links mentioned in the episode:

Box Creative is a global brand design consultancy dedicated to helping purpose-led organisations and female leaders grow their brand through bold strategy, design and experiences.

My retreat co-hosts: Lauren Jones & Alicia M Rodriguez

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Creating the right marketing strategy for YOUR business is on the agenda at our Unapologetic Retreat in Portugal 21-29 October, 2023...

Early Bird registration is now open. Find out more at https://www.unapologeticretreats.com/

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If you'd like to chat your marketing OR your interest in the retreat through with me, you can apply for a FREE Breakthrough Session HERE

This episode is sponsored by Unapologetic Retreats.

We're hosting a business retreat in the beautiful Algarve of Portugal in October - Early Bird registration is now open. Find out more at https://www.unapologeticretreats.com/

This week I'm joined by one of my Unapologetic Retreats co-hosts, Alicia M Rodriguez to talk about cultivating an unapologetic mindset when it comes to building the life and business you truly want.

Alicia is a writer, storyteller, and catalyst for personal growth. She's the author of two books and will publish her memoir, The Shaman's Wife, in 2024.

She's an utterly transformational mindset coach who walks the walk. Alicia has intentionally curated every aspect of her own life and business and is done with apologizing for 'wanting what I want, the way I want it'.

In the episode, we talk in-depth about how she helps women find the courage to see the unknown as a place of opportunity rather than fear.

Real success comes when you unapologetically embrace radical authenticity and cultivate the courage to do things your way.

Find out more about Alicia:

Alicia was my guest on episode #053 of the show: Becoming Limitless with Alicia M Rodriguez

Subscribe to Alicia's Substack: Nothing is Ordinary

Her Website: https://www.aliciamrodriguez.com/

On Instagram: https://www.instagram.com/msaliciamrodriguez/

About Alicia:

Alicia M. Rodriguez is a Latina writer and published author who has lived in six countries and traveled extensively. She is gifted with the sensitivity to explore themes of culture, spirituality, storytelling, and magic that can be attributed to her Colombian roots and love of Latin American literature.

Her two books, Everyday Epiphanies and Manage Your Life Before Life Manages You, are as inspirational as they are practical, helping readers lead lives in alignment with what matters most. She has written for numerous online publications including Thrive Global, Tiny Buddha, and Medium.

As an executive coach, she has more than twenty years assisting thousands of people around the globe to connect to their hearts, spirit, and intelligence enabling them to forge powerful futures.

Her belief that we are spiritual beings having a human experience led her from corporate boardrooms to the rainforests, mountains, and coast of Ecuador where she spent eight years with an Ecuadorian shaman. She is currently writing a memoir of her experience entitled The Shaman's Wife to be published in 2024.

She now lives in the Algarve of Portugal where her long morning cliff walks with her dog Sophie contribute to her creativity and happiness.

I'm joined this week by the amazing Joanna Penn. Joanna writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Join us as we talk about how entrepreneurs can create an eco-system around their writing that encompasses books, courses, workshops, paid speaking opportunities, podcasting... the list goes on.

Completely self-taught when it comes to business models, marketing, and the like, Joanna has evolved her business into a multi-revenue streamed example of just what can be achieved.

We also touch on AI-assisted writing in this episode - we both embrace the potential the Chat GPT4 is bringing to writers.

Find out more about Joanna:

Twitter @thecreativepenn

Facebook @thecreativepenn

Instagram @jfpennauthor

The Creative Penn Podcast on all apps - https://www.thecreativepenn.com/podcasts/

I HIGHLY recommend signing up for Joanna's Author 2.0 Blueprint - I've found it an incredible resource: https://the-creative-penn-limited.ck.page/blueprint

This week on the Heads Together podcast, I'm exploring the full power of authenticity.

It can be tough to stop seeking external validation, but when you fully (and unapologetically) embrace your own style, voice, and way, you allow yourself to stand out from the crowd. It's implicit. No one else can do you as well as you do you.

The key is to own every implication of your authenticity. The wonderful positive feedback AND the negative stuff that you don't see coming. It takes courage. It can feel vulnerable. But hell is it worth it.

Being unapologetically and authentically you brings a feeling of liberation like nothing else can. Releasing yourself from trying to emulate others, or shoe-horning your thoughts into someone else's idea, brings an incredible sense of freedom and relief.

You don't need everyone to be your client, you need the RIGHT people. The people for whom the unapologetically authentic you, gets the best results.

Introducing Unapologetic Retreats...

In the Algarve of Portugal, from 21-29 October, I'm co-hosting a retreat for unapologetic women who are ready for their 'what's next'. My cohosts are Alicia M Rodriguez , the most transformational mindset coach, and Lauren Jones, founder of Box Creative and a brand strategy & design genius.

On 18th April at 7pm UK (2pm EST) we're inviting you to join us for an intimate conversation about what happens when Mind, Brand & Business experts come together to take your business to the next level...

Head to https://unapologeticretreats.com/