Beyond The Shelf

REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster


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We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:

  • Walmart’s approach to closed-loop measurement and omnichannel ROI
  • How to balance scale and precision in media strategy
  • The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move faster
  • What great creative looks like, and why it’s core to performance
  • What Diana is focused on heading into Cannes 2025

We'll be back next with with a brand-new episode of Beyond the Shelf!

Connect with Diana: https://www.linkedin.com/in/dianabethge/ 

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/

Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at [email protected] to find out how to get your free AI Image Audit

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Beyond The ShelfBy David Feinleib

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