No, we didn't know Walmart Collector Con was a thing either.

Perhaps in response to SDCC going virtual and the unavoidable changes to various plans resulting from that, Walmart is getting ready to hold their own "Walmart Collector Con" online on Friday, July 17th.

The branding makes it sound like a virtual convention experience, but it's not clear whether there is going to be some sort of presentation event streamed, as will be happening during SDCC-At-Home, or if this is just a fancy way of dressing up the act of attempting a coordinated activation of a lot of new exclusive products.

The Walmart page promises more than 70 exclusives, due to launch at 10am Eastern Time on the 17th, and of course Hasbro brands are among them, with Marvel, Star Wars, GI Joe, and Transformers listed.

Given how the preorder launch for the Back To The Future crossover Gigawatt turned out in actual execution, we can imagine some trepidation right now in the minds of various collectors. Let's just hope that bit of history does not repeat itself next week...

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