Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed. 

NEXT WEEK: If You're Happy And You Know It...

Humanity seems to be choking to death on plastic. We see it in the news all the time. The amount of plastic in the oceans is staggering. So much so it is showing up in the seafood we eat. Kind of scary when you think about that. But there is a fascinating thing going on at the moment. There is a fairly large group of people in this country who seem to have an issue with the notion of cleaning up the place. Why would this be? In this episode, Ric takes a look what drives some of these ridiculous notions. Also in this episode, Ric takes a look at the apparent shift in podcast consumption. Some interesting things are going on mainly due to Apple. 

NEXT WEEK: Advertisers vs Dinosaurs - The Battle of The Century