Rich Cleaner Podcast

In this episode, Timothy Paulson shares insights on "the Marketing Power of Having Your Own Story of Transformation."

Show Notes

Joe Polish's "Jet Ski Story."

Your "Story of Transformation" is one of the most valuable assets your business has.

Steps for creating your "Story of Transformation"

Where to use your "Story of Transformation." People Mentioned

• Joe Polish
• Phillips Brooks
• Nightingale-Conant
• Gary Halbert
• Dan Kenney

Audio Program mentioned

Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter by Joe Polish & Timothy Paulson

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode Timothy Paulson shares insights from a recent Elite Cleaners Group Best Practices Session he led, including the BIG question any marketer needs to ask.

• Genius Network Annual Event: November 2-4, 2019 • The book, "The Road Less Stupid" by Keith J. Cunningham • Marketing question: "What do you want?" • Genius Network "Control Tool Audit" • "When marketing is done right, selling is unnecessary." -Peter Drucker • Marketing samples for successful Cleaners • Dean Jackson's "9-word email" People Mentioned • Joe Polish • Keith J. Cunningham • Peter Drucker • Dean Jackson Book mentioned • The Road Less Stupid by Keith J. Cunningham Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

Episode Summary

In this episode Timothy Paulson shares the most iconic marketing headlines in history – along with 7 distinct headline formulas to create your own powerful marketing "secret weapons."

Show Notes

• The 2018 and 2019 Genius Network Annual Events

• ELF (Easy, Lucrative & Fun marketing)

• The Ultimate Marketing Secret Weapon

• The Beatles "song titling formula" (and how it applies to headlines)

• Historically successful headlines, and their modern application

• Powerful emotional motivators

• When in doubt, start your headline with these two words.

• 7 Powerful Headline Formulas

• Many headline examples for the Cleaning Industry

• Joe Polish's famous and trademarked headline

• The Elite Cleaner Program/The Rich Cleaner Program

People Mentioned

• Joe Polish

• The Beatles (Lennon, McCartney, Starr and Harrison)

• Eben Pagan

• Dale Carnegie

Books Mentioned

• How to Win Friends & Influence People by Dale Carnegie.

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Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners by emailing [email protected]

Episode Summary

In this episode Dr. Sean Stephenson, the "3-foot Giant" shares remarkable success principles and strategies, many of which you won't hear from anyone else.

Show Notes

• The interesting backstory of Sean's book
• Sean's website: SeanStephenson.com
• Sean's foray into the world of comedy
• 3FootChef.com
• Sean's "INSPIRATION" comedy skit
• Sean tells the story of his 2-minute video that went "Mega Viral" with 250,000,000 views!
• Lessons from Sean's quarter of a billion times viewed video
• What Sean has done "right and wrong" with his videos
• A better "call to action" Sean could use with the videos
• "The One-minute Sean Videos" – where Sean posted them
• The Genius Network's "WHERE ARE YOU" Tool
• "Progress = Happiness" (Tony Robbins)
• Sean's journaling process
• How to be in a great mood
• Focusing on your vision
• Re-read your goals every day
• How Sean mixes up his goals (short-term and long-term) together on the same page
• Sean's huge goals
• How Sean's mother's question, "Is this going to be a gift, or a burden in your life?" changed the trajectory of Sean's life
• 10Kspeeches.com (Sean's seminar)
• Sean's marketing strategies and tactics (14+ of them)
• Sean's STRONGEST marketing tool revealed.
• Steve Martin's famous quote: "Be so good they _______ ignore you."
• Sean's personal growth plan
• How to become REmarkable
• What Sean offers to build his email list today
• How Sean feels about the term "Hard Work"
• Sean's life's purpose: "To rid the world of ______________."
• How Sean plans his day
• How Sean's days are like a "3-Act Play"
• Sean's major shift this year: "Stop trying to _________ things. Improve instead of ________."
• How to love yourself

People Mentioned

• Joe Polish
• Steve Sims
• Paul Colligan
• Mindy Kniss
• Benjamin Hardy
• Tony Robbins
• Jack Canfield
• The Dalai Lama
• Steve Martin

Books mentioned

• Get off Your 'But': How to End Self-Sabotage and Stand Up for Yourself by Sean Stephenson.
• Mistakes Were Made (But Not By Me) by Carol Tavris and Elliot Aronson

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

Episode Summary

In this episode world-class podcasting expert Paul Colligan parts the curtain to reveal his best insider secrets to Easy, Lucrative and Fun podcasts.

Show Notes

• "Podcasting Gold"
• "Business Goals, Avatar Interest, Engaging Content
• "4 Types of Podcast Shows" (Which is right for you?)
• Engaging interview, Audience update, Part X of Y, and Action
• How to build the Avatar
• How to get opt-ins
• How to start a podcast the right way
• The game changes with the right introduction
• Optimal length of podcast?
• "Dial, Talk, Done"
• For Paul's handout, text the word NETWORK to 503-966-8066

People Mentioned

• Joe Polish
• Verne Harnish
• Benjamin Hardy
• Dean Jackson
• Dan Sullivan

Books mentioned

• How to Podcast Volume 4.0: 4 Simple Steps to Broadcast Your Message to the Entire Connected Planet Even if you Don't Really Know What Podcasting Is by Paul Colligan

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

Episode Summary

Steve Sims has been called "The modern day Wizard of Oz" by Entrepreneur magazine. Joe Polish said, "If you can dream it, Steve Sims is the guy who can make it happen." In this high energy episode, Steve shares his unique perspective on how to make dreams come true.

Show Notes

• The Bluefishing Playbook
• #1: "Throw away the '________'. Instead, ask 'Why couldn't it?'"
• #6: "Nothing's ever going to happen if it benefits only you. Work for ___________, every time."
• #9: "Passion is something you have to discover. Try stuff. But never stop __________."
• #19: "Ugly works. For Bluefishers, ugly means _____________. It's the opposite of overpolished, CGI and corporate."
• #35: "Enter Sponge Mode as often as possible. Walk into a room to learn something new and say, 'Hey, I'm an idiot right now, but I'm here to get just one ________ better'."

Books mentioned

• Bluefishing: The Art of Making Things Happen by Steve Sims.

People mentioned

• Joe Polish
• Dean Jackson
• Neil Strauss
• Ken Glickman
• Mike Cline
• Aydika
• Andrea Bocelli
• Jenny Kay

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

Episode Summary

In this episode Jody Williamson helps you to see the right approach to selling and persuasion. This follows the discussion on the wrong approach that came in Rich Cleaner episode #68.

Show Notes

• The Sandler Sales System
• Bonding & Rapport
• Upfront Contracts
• Pain – Center Point
• Qualification Process
• Decision Process
• Fulfillment (presentation)
• Post Sale (confirming the sale)
• 70/30 rule (Listening vs. talking)
• "Showing up vs. Throwing up"
• "Wimp Junction" – avoid it!

Books mentioned

• The Contrarian Salesperson by Jody Williamson
• You Can't Teach a Kid to Ride a Bike at a Seminar by David Sandler

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

Episode Summary

In this episode Jody Williamson helps you to see the wrong approach to selling and persuasion. This prefaces the right approach to selling and persuasion that will come in Rich Cleaner episode #69.

Show Notes

• "ELF Marketing & Selling
• "The Moveable Middle" in selling
• "Old, Traditional Selling Model" (you can do better!)
• Prospects have a "system" for dealing with salespeople
• What is "unpaid consulting" and how to avoid it
• "Prospect is parent, and salesperson is the child" is NOT good
• How are you positioning yourself in selling situations?

People Mentioned

• Joe Polish
• David Sandler

Books mentioned

• The Contrarian Salesperson by Jody Williamson
• You Can't Teach a Kid to Ride a Bike at a Seminar by David Sandler

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

Episode Summary

In this episode Bedros Keuilian shares his story of being raised in a Communist Country, abuse, leadership, achieving big things, and overcoming self-sabotage.

Here's a glance at what you'll learn in this episode:

• Bedros expands on what he presented at the 2017 Genius Network Annual Event
• 6 Pillars of Leadership
• Overcoming self-sabotage.
• Big success

Show Notes

• "Isolation and insolation"
• Building a building a business empire
• "Fight or flight"
• Self-sabotage
• Rage, Shame and Confusion
• 6 Pillars of Leadership

1. Lead from the _________ 2. Communicate ___________ 3. Become clear on your _________ 4. Be ______________ 5. Becoming emotionally ______________ 6. Be the type of leader to _________ a high performance team

• How can you apply this to yourself and to your business?

People Mentioned

• Joe Polish
• Colin Powell

Books mentioned

• The Body Keeps the Score by Bessel Van Der Kolk
• Man Up by Bedros Keuilian

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com

Episode Summary

In this episode Dean Jackson's "Magic 9-Word Email" is discussed with examples for Cleaners. Also a discussion about contests, including the "Willpower Doesn't Work Better Your Best Competition" in which Joe is giving away his personal Tesla.

Here's a glance at what you'll learn in this episode:

• The Magic 9-Word Email
• Several sample applications of the 9-Word Email
• Joe's Better Your Best Contest & past winners' comments
• The "Willpower Doesn't Work Better Your Best Contest" featuring the book of Benjamin Hardy
• How you can have a chance of winning Joe's Tesla (he paid $130K for it when it was new 3 years ago).

Show Notes

• "Are you still interested in…?"
• "…would you like to join us?"
• "Would you like to start…"
• Better Your Best
• Why Joe Polish is giving away his Tesla
• How you can have a chance of winning Joe's Tesla
• How you can apply all of this to your Cleaning business

People Mentioned

• Joe Polish
• Dean Jackson
• Steve and Caryn Cameron
• Ron Osborn
• Steve and Judy Ransom
• Benjamin Hardy
• Jennifer Hudye
• Allison Maslan

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It's the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It's easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaners.com