Rich Cleaner Podcast

Episode Summary

Timothy Paulson interviews Tim Copsey of Copsey Carpet Cleaning Company, LLC in Bend, Oregon. Tim attended the August ELF Business Blueprint Event in Joe Polish's Genius Network offices.

Here's a glance at what you'll learn in this episode:

• Tim Copsey's biggest takeaways from the ELF Business Blueprint Event.
• Marketing that got Copsey's Carpet Cleaning Company 8-1 ROI
• Timothy Paulson's insights into optimizing your marketing
• Tools to create an ELF (Easy, Lucrative and Fun) business

Show Notes:

• Tim Copsey speaks of meeting Joe Polish in person at the ELF event.
• The one question Tim was able to ask Joe personally.
• Joe's unique answer to Tim's question.
• Tim's biggest takeaway for the ELF Event: The Not to Do List.
• A critical question Tim asked of himself (and that each cleaner should ask)
• Don't step over gold coins in order to pick up Silver and bronze coins.
• Tim got 8-1 ROI when he used this one letter.
• Timothy Paulson shares strategy to optimize results from already successful sales letters.
• Huge takeaway for Tim: Target Marketing. Get real specific on your target market.
• Comments about 3-Step letters and a referral system.
• The next ELF Business Event – December 2017. People mentioned in this episode:
• Joe Polish
• Dan Kuschell
• Sylvan Freed
• Ken Copsey
• Rory Fatt
• Dan Sullivan
• Babe Ruth
• Bill Phillips
• Dan Kennedy
• Dean Jackson

Websites: www.ElfBusiness.com/apply

*What Ron did in his business to go from $435,000 to $1.1 million. 0:55 *Ron will give insights for those who are thinking about getting involved with Restoration, as well as to those who are already doing Restoration Services. 1:20 *How many employees does doing Restoration require? 3:08 *The minimal equipment Ron started with. 3:23 *The main draw of doing Restoration. 3:33 *What you need to start marketing Restoration services. 4:30 *Great sources for referrals. 4:39 *What to expect when you first start out. 5:03 *Where to get the proper education. 5:40 *Getting the right information on the equipment you need. 6:00 *Speaking to an Adjuster ("Insurance Speak") 6:10 *Understanding the psychology of it. 7:29 *For those already involved in doing Restoration. 8:02 *Best marketing you can do. 8:15 *A marketing strategy that made Ron a lot of money. 9:32 *The Rick Rascob "Water Tag" marketing strategy. 10:15 *The importance of getting your company foundation in order. 11:40 *Ideas to grow an existing Restoration company. 12:04 *Three main things to get into doing Restoration work. 15.00 *When a Cleaning company should wait to get into Restoration. 17:13 *Warren Buffett's success secrets. 18:50 *Engaging Ron as a Consultant. 22:30 *Ron's email: [email protected] 23:45 *More details about the awesome "Water Tag" marketing strategy. 25:00 *The Elite Cleaners Program. 27:00

People mentioned: Joe Polish Rick Rascob Warren Buffett

Books Mentioned: Essentialism: The Disciplined Pursuit of Less by Greg McKeown

0:01 Introduction to the artist Buck Paulson

1:27 Highlights of Buck Paulson's introduction to art

2:30 The 15 words that changed Buck Paulson's life forever

3:30 PBS Television Artist (not Bob Ross!)

4:15 The text number to get a photo of The Young Michelangelo painting is: 801-416-3557 (Text the word ART)

4:55 Cleaning industry lessons from an old painting

6:40 "The Golden Proportions" method

7:25: Lesson 1. "Go to the Master…"

7:45: About Joe Polish

9:30: Story of a stolen painting

11:50: Lesson 2. Correcting the wrong stroke

13:30: Marketing principle: Testing

15:30: Lesson 3. High Expectations/Responsibilities to do your best

16:10: Lesson 4: Story of Appreciation; "Every time you paint a great painting…"

17:50: What are your expectations for yourself, and for your business?

19:00: Lesson 5: How signing a painting relates to your Cleaning business.

22:45: Lesson 6: Respecting the name of your Cleaning Company. Always do your best work.

23:50: How your employees should look and act.

25:00: How can you thank Joe Polish?

25:20: The Piranha Elite Cleaner Program

25:30: Lesson 7: "Go for it kid!"/Testing

26:00: Lesson 8: Story of humility and being teachable.

27:25: Having the right attitude of a Master Artist: "What can I learn from you?" Be willing to learn from anyone.

• We "part the curtain" and reveal insider secrets shared in the $5K per person ELF Business Blueprint Workshop.
• Joe Polish has Timothy Paulson and Dan Kuschell co-host the 2-day workshop. It's held in the same room Joe holds his GENIUS NETWORK meetings.
• Some amazing entrepreneurs from around North America have attended the ELF Business Blueprint Workshop.
• It's a room of collaboration where "everyone is getting smarter"
• Dozens of industries have been represented by the attendees.
• We went into the "GENIUS NETWORK ARCHIVES" and heard from Joe Polish, Mike Koenigs and others via VIDEO from past Genius Network
• Brian Jennings who played 13 years in the NFL (with the San Francisco 49ers) was a workshop attendee, and shared success insights (learned from the NFL) with the group.
• We shared a Marketing Blueprint with 15 categories.
• We discussed how "Questions are the Answer."
• Joe allowed us to share and use 6+ tools from Genius Network
• Genius Network tool shared: Hot Seat
• We discussed how to get more referrals
• Genius Network tool shared: Where Are You?
• Genius Network tool shared: What NOT to Do List
• Genius Network tool shared: Elegant Ideas
• Genius Network tool shared: Control Tool Audit
• We discussed an awesome online client relationship tool: SKIPIO
• Text the word WEB to 801-416-3557 in order to watch an hour long recorded webinar with Timothy and Randy Garn on SKIPIO.
• Genius Network tool shared: Your Genius Network
• The Wrap up Tool (for great implementation)

+Answering the business phone live changed everything for the business.

+Important to have Systems +Plan for the entire year +Have mentors/be part of mastermind groups

+Have CRM as early as you possibly can! +Be involved with marketing

+Shoot High (have high goals and aspirations)

+FAILURE IS NOT AN OPTION.

+Nothing is perfect. Push through tough times.

+Things are not always ELF, and that's okay.

+Will and tenacity make a big difference.

+Have a willingness to serve. We worked to BE THE BEST CUSTOMER SERVICE COMPANY CAN BE!

+NOT everyone is your client.

+INCREASE PRICES. (We got more business when we raised our prices. Perhaps it was a pride of spending thing for clients, or maybe we did a better job because our prices were hire).

+Solve problems right away.

+ "We were in a "mature stage" of our business…and got bored! We BOUGHT ANOTHER BUSINESS. We DOUBLED THE SIZE OF OUR BUILDING. We bought another truck mount. (This took us out of our boredom.)

+Have a uniform. Look like you are there to do business.

+CHALLENGE YOURSELF.

*Joined Platinum.

+ We IMPLEMENTED WHAT WE LEARNED.

+We used Joe's 106 Strategies Manual.

We didn't try to do everything at once.

+We get marketing 80% right (it doesn't have to be perfect before we do something)

+We offer Guarantees.

+We use the "Free room of cleaning" marketing approach

+We DOCUMENT our results/ TRACK IT ALL…

+We developed marketing plans.

+We use Client Newsletter (they help build relationships with clients!)

+"That which is measured improves. That measured and reported improves exponentially."

All of this could be overwhelming. Pick two things to implement each month.

"Progress, not perfection."

Incremental increases.

Luck is nothing more than being able to take advantage of an opportunity when it presents itself.

Put a little money away each month.

Don't get overwhelmed. "Slow but steady" works.

HAVE SOME FUN!

Enjoy family and friends.

Add value to the world.

Have you ever wondered what separates failures and successes in the cleaning and restoration industry? In this episode we are going to explore this idea by sharing the success tips with Cleaning and Restoration Company owner Ron Osborne of Osborne's Carpet Cleaning as he is interviewed by Industry Expert, Timothy Paulson.

Here's a glance at what you'll learn from Timothy in this episode:

• How Ron was able to use the easy-to-implement ideas that he learned from Piranha Marketing and his 18 year relationship with Timothy Paulson and Joe Polish to create an ELF Business
• Discover how easy it is for you to become a part of the Elite Cleaners group and gain access to the latest Marketing ideas and strategies to expand your business.
• Listen to Ron as he shares with you how he was able to spend less time working in his business and enjoying more time spent with family.