Rich Tanksley is the Senior Vice President of Special Projects at the Nigerian-American consultancy, NeuBridges.

Formerly the CEO of Pulse.ng, Rich continues to be the Ringier-owned online media platform's brand ambassador. Prior to that, he spent three years working at the Meltwater Entrepreneurial School of Technology (MEST) in Ghana as a senior faculty member and headed up Africa operations for Seedstars.

In this conversation with Andile Masuku - taped at Afrobytes Tech Conference 2017 - Rich speaks on some of the gaps he perceives within Africa's innovation culture and factors in on issues that he reckons make doing business in Africa a tricky proposition for naive outsiders. He also comments on the massive growth potential of Nigeria's commercial digital media scene.