In this episode of On Stage, Richard Masters, Chief Executive of the Premier League, joins Karthi Gnagnasegaram, Presenter and Host, for an in-depth conversation on the evolving strategy behind the world’s most-watched sports league. 

Recorded on October 2, 2025, at Leaders Week London, this discussion explores how Masters and his team are steering the league through a period of transformation—balancing commercial success with the long-term integrity of the game. 

Key discussion points include: 

• Global Growth: How the Premier League continues to strengthen its international influence and deepen fan engagement around the world. 
• Financial Sustainability & Competitive Balance: Insights into new regulatory approaches, investment models, and how the league maintains parity while attracting global talent. 
• Media Rights & Innovation: How evolving technology and viewing habits are reshaping the league’s broadcast and digital strategy. 
• Governance & Independence: Masters’ view on maintaining stability and credibility amid increasing scrutiny and proposed regulatory changes. 
• The Future of Football: His reflections on the league’s broader responsibility to the sport, from grassroots development to global representation. 

This conversation offers a rare look behind the business of football—from one of the game’s most influential executives—providing valuable lessons for anyone navigating growth, regulation, and innovation in global sport.

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