Multi-No. 1 NY Times best-selling author Richard Paul Evans has sold more than 35 million books. The former political strategist and advertiser discovered a young Paul Cardall playing piano in their Utah community. Richard contracted the pianist to compose a musical adaptation of Evans’ The Christmas Box, which began a lifelong friendship and mentorship. Cardall and Evans discuss how to develop life changing products that make the world a better place. In addition, Evans shares unique marketing principles that helped him sell more than 35 million books, of which inspired a handful of films and a charity that’s helped abused children improve the quality of their lives. Listeners will learn business principles on how to produce inspirational products that change lives for the better. Also discussed is Evans latest book, The Noel Letters. Order his books on Amazon, Barnes & Nobles, or wherever you get your novels. Find Richard Paul Evans on Instagram @richardpaulevansauthor and on Facebook at RPE FANS. To keep up with Paul, find him on Facebook, Instagram, Twitter, and YouTube.  All Heart with Paul Cardall is proudly a part of the American Songwriter Podcast Network.

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