This week on Speaking Business Podcast I'm joined by David Avrin, one of the most in-demand customer experience speakers on the circuit. David shares how he went from theatre and radio to building a global speaking business, why "good enough no longer is," and what it really takes to become ridiculously easy to do business with. We talk about the shift from marketing to customer experience, how speakers can raise their fees, the danger of being passive, and why speaking is not the business—getting the gigs is. Packed with practical advice and straight-talking insights, this is an episode that every speaker who wants more bookings (and bigger fees) needs to hear.