Dr. Erin Baker is a self-leadership coach, business strategist, social psychologist, Internal Family Systems practitioner, and author of Joy-Full AF: The Essential Business Strategy We're Afraid to Put First. They are on a mission to help heart-centered entrepreneurs and small business owners create prosperous, difference-making, joy-full AF businesses and lives that light them up. Erin holds a PhD in psychology from University of Texas at Austin and was formerly in leadership roles at Facebook and Microsoft. They are known for their infectious energy, unapologetic authenticity, incisive wit, and unflinching commitment to their clients' joy.