Imagine an app that doesn’t just track your steps or calories but one that actually checks in, encourages you and keeps you motivated like a coach would.

Maibel is an AI wellness companion designed by women, for women. Its first personality, Evren is a soft-spoken, Korean ‘oppa’ coach who guides users with gentle nudges, habit coaching, and interactive story scenes.

But can AI really replicate the emotional depth of a human coach? 

On The Right Busines, Hongbin Jeong speaks with Mabel Loh, Founder of Maibel, to find out more. 

See omnystudio.com/listener for privacy information.