Wendy De La Rosa, Assistant Professor of Marketing at the Wharton School, explores how people think about tax refunds and why those decisions often don’t align with their financial goals. She explains why many treat refunds as “extra money,” leading to overspending and missed opportunities to save or pay down debt. The conversation also highlights inefficiencies in the tax system, where 20 to 30 percent of refunded dollars are lost to preparation costs, and shares practical strategies like pre-commitment and automation to improve financial outcomes.

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Wharton’s Eric Orts talks about his new book, The Ethics of ESG: Critically Assessing the Environmental, Social and Governance Movement.

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When organizations face disruption, men and women respond differently to protect their professional networks. New research from Wharton reveals that women intensify their focus on existing relationships with other women during mergers and acquisitions, creating denser, more supportive networks.

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AI is becoming a significant part of our daily lives, shaping how we work, think, and make decisions. But as we increasingly rely on AI tools, we must ask: How does this impact our decision-making processes? Wharton professor Gideon Nave and postdoctoral researcher Steven D. Shaw discuss the concept of cognitive surrender and its implications for the future.

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Wharton’s Annie Wilson explains how the Olympics and the Super Bowl, which happened at the same time this year, are a boon for brands that know how to capitalize on the moment.

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Joao Gomes, senior vice dean at Wharton, joins Itay Goldstein, chairperson of the Finance Department, to discuss key takeaways from the 2026 Future of Finance Forum, an event that convened academics, policymakers, and industry leaders to discuss digital assets, central banking, the U.S. federal debt, artificial intelligence, geopolitics, and private markets.

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Wharton marketing professor Pinar Yildirim explores what research reveals about modern romance, dating apps, and long-term relationship success in an era of digital connection.

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As AI-generated content becomes increasingly sophisticated and more indistinguishable from authentic work, how should brands deploy these tools ethically and differentiate themselves in a market where everyone has access to the same technology? Wharton marketing professor Americus Reed breaks down the current landscape, from early AI adoption to emerging best practices.

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Wharton real estate and finance professor Benjamin Keys explains why the problems plaguing the residential and commercial real estate markets are likely to persist in 2026.

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Wharton management professor Mike Useem explains how leadership has evolved in recent years and how leaders can better handle economic uncertainty, social change, and innovation.

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