Rise Above Noise

The very first pillar in the Rise Above Noise 5-Pillar Roadmap is to have clarity on your ideal client. That means - you know exactly who you are talking to and what your intended message will be. This is of utmost importance as you consider whether or not to invest in Facebook Ads.

In today's conversation with Crystal Cherry Colson, we cover how you will know whether Facebook ads are a good fit for your business so you can finally stop wondering and start creating a massive impact.

We also cover the 3 areas to focus on with your ads so you can confidently develop a strategy that’s aligned with your business goals.

Facebook Ad Strategist, Crystal Cherry Colson is the owner of Crystal Cherry Digital, a boutique digital advertising agency. Crystal loves using her background in digital marketing and technical communications to take the confusion out of Facebook ads and develop heart-centered strategies that lead to growth.

Today's Takeaways:

~~ Facebook Ads are most effective when you have a proven process in your business such as an email welcome sequence with your list growth lead generators. It's important to warm your subscribers - it's a bit like dating....you can't jump right to the engagement.

~~ Data doesn't lie. Find creative ways to reach your audience. TRACK THE RESULTS. Adjust as needed. Refine - targeting, messaging, visuals

~~ Facebook Ads is a long-term strategy with continual tweaking for best results

Is your business ready for Facebook Ads?

Take Crystal's quiz: crystalcherrydigital.com/fb-ads-quiz/

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RESOURCES:

~  Join the Rise Above Noise Facebook Group:  
bit.ly/riseabovenoise-fb 

~ Here are the Rise Above Noise Resources. 
riseabovenoise.com/goodies 

~ Schedule a free discovery call with Susan: 
bit.ly/rise-clarity-20  

~ Create your Automated Email Welcome Series THIS MONTH. 
riseabovenoise.com/done 

~~ Rise Above Noise - 5 Pillars
riseabovenoise.com/blog/digital-marketing-roadmap 

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Schedule a consult with Crystal: crystalcherrydigital.com

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Watch this episode on YouTube: https://youtu.be/3EsK0rls1CU

Storytelling!

It's your BEST tool for attracting and converting clients.

"Case Studies and Storytelling" tick off 4 of the 5 Rise Above Noise pillars:

~ You are speaking to your ideal client

~ You are creating compelling content

~ You are providing proof of concept

~ You are keeping in touch.

How Do Success Stories Engage Your Audience?

Unlike testimonials (which are fantastic marketing tools), Case Studies do three things:

✓ They shape the reader's perception by illustrating how your company helps clients solve a problem or achieve their goal.

✓ They allow the reader to see themselves getting the same results.

✓ They add third-party validation (social proof) to back-up your marketing claims.

In today's spotlight, Ed shows us how to combine storytelling with a time-honored formula to create case studies (stories) that engage your audience, generate new leads, and close more deals.

TAKEAWAYS:

~ A well-written case study will clearly show how YOU solved a problem for someone just like the reader.  Allow the reader to see themselves getting the same results.

~ Your case study is evergreen and can be used in a bunch of different, effective, ways.

~ Consider a 5-part sequence delivered over a 16-day time period

Grab Ed's Case Study Marketing Guide:  https://casestudymarketingguide.com/ 

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Rise Above Noise Resources:

~  Join the Rise Above Noise Facebook Group:  bit.ly/riseabovenoise-fb 

~ Here are the Rise Above Noise Resources. riseabovenoise.com/goodies 

~ Schedule a free discovery call with Susan: bit.ly/rise-clarity-20  

~ Create your Automated Email Welcome Series THIS MONTH. riseabovenoise.com/done 

~~ Rise Above Noise - 5 Pillars

riseabovenoise.com/blog/digital-marketing-roadmap 

What systems can we create for ourselves that give ourselves the autonomy - the time - the boundaries so that we can be in control of our 'things'.

We can continue to grow and serve clients, while also, putting our own lives in priority?

This week’s guest, Dani Whitestone, wants you to know - when you are ready to push your business forward. To do the things that will help you scale - you can totally do that without losing your mind.

She’s going to help us learn the signs and symptoms telling you it's time to scale, learn what should be in your toolkit to successfully scale, learn how to keep yourself balanced and healthy in the process!

Takeaways:

~ Recognize the signs that your business may be ready to scale

- Are you missing opportunities? Forgetting to get back to people? Skipping tasks that you know are important to your clients' satisfaction with you?

~ SCALE is different than GROWTH. Scaling is putting in the SYSTEMS and business processes that will get you to the next level.

~ Make sure you PAUSE - Take time to work ON your business vs. IN your business

~ Time to hire help? BE strategic. Good communications are key!

~ Systems....Systems.....Systems ~ Boundaries. Boundaries. Boundaries.

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Rise Above Noise Resources:

Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb

Grab some goodies: http://www.riseabovenoise.com/goodies

Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20

Create your Automated Email Welcome Series THIS MONTH.: http://www.riseabovenoise.com/done

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Dani Whitestone:

Webinar April 6: https://www.daniwhitestone.com/scale

Connect with Dani: http://www.daniwhitestone.com

Join the Women's Small Business & Leadership Network on Facebook: https://www.facebook.com/groups/522535088244022

Let’s talk about planting seeds.

It’s spring - well, almost…. 

That means….it’s time for me to spend more time outdoors. 

This is the time of year when I, personally, get super focused on my essential business activities and let the other time commitments fade away.  It’s the time of the year when I can focus on the activities I’ve been doing that connect me with transformation creators and their communities- where have planted the seeds that will need some nurturing in the current months when my mind and time move to the outdoors.  

How can I be focused on serving clients meaningfully and fully?

Being super focused on list growth strategy all throughout the year is one of the best ways to continue to serve and nurture our audience…..our community.  By offering weekly nuggets of wisdom and insight, our readers feel cared for - they know that we’ll be here when they’re ready to address the challenge we help them solve. 

My weekly commitment to content through winter and early spring is the Rise Above Noise Weekly Spotlight.  As I mention in today’s video, it gives me so much joy to get to spend time with some of the smart and insightful people in the Rise Above Noise community, while, of course, sharing their wisdom with the rest of the community. 

My guest this week is Laura Sorenson, Design Doctor + Multimedia Design Developer, who works with indie consultants and marketing teams to galvanize their brand identity and weaponize their visual marketing strategy. Her clients get to articulate their value, stand out from the competition, and continually discover cool, intuitive ways to make more money and change more lives.

TAKEAWAYS:

Your Visual Marketing Strategy should focus on two things:

1: How do you want to come across?  What lights you up?

2: Do you understand the challenges your audience faces? 

When you are in alignment with these two areas, you can show up more clearly for those you can serve.

In the Rise Above Noise system, email marketing is rarely a sales situation (unless you are doing a sales series for an upcoming product or event) In Rise Above Noise - every email is an opportunity to show up in service by giving, generously giving, hints, tips, resources, and wisdom that will help your client solve their challenge.  

With clarity on your messaging and your visual branding, every time someone sees your colors, your logo, your face, your words - you are reminding them that you understand their challenge and will be the person to guide them to success when they’re ready.

When you show up - with clarity and purpose, you are bound to get found by those who understand they’re ready to be guided with the solution you can provide.

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Rise Above Noise Resources:

Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb 

Grab some goodies: http://www.riseabovenoise.com/goodies 

Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20 

Create your Automated Email Welcome Series THIS MONTH.: http://www.riseabovenoise.com/done 

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Laura Sorenson, Atelier LKS:

Durable Design Partnerships (apply at http://www.atelierlks.com/quiz )

1-Hour Consult Sessions (visit http://www.brandpowerhour.com )

10-Week Brand Rocket Program for Solopreneurs (apply at http://www.brandrocket.me )

Entrepreneurs are bravely taking action that is led by their biggest dreams. You show up differently when that happens. So you move from fear into becoming the visionary leaders of your life and your business. Once we anchor that vision, it just becomes very easy to things that we do.

We find Ease, Flow, and Joy. Are your values, mission, and business goals aligned with who you are as a person?

What energy are you bringing? Are you really like talking with your audience? Having a discussion or are you talking TO them? All those things matter. So it's not just doing the things it's also being the person that you want it as well when you were in that situation.

** Be **

** Do **

** Have **

In order to have what do we want to have, we need to DO the things, take courageous action, but we also need to BE elevated, embody our identity that is anchored in our purpose. We need to believe what we're doing before others believe it.

--------------------------------- RESOURCES MENTIONED IN THIS VIDEO: 

~ Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb

~ Here are the Rise Above Noise Resources. http://www.riseabovenoise.com/goodies

~ Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20

~ Create your Automated Email Welcome Series THIS MONTH. http://www.riseabovenoise.com/done

---- Hala Chibani, Next Level Entrepreneurs:  https://www.nextlevelentrepreneurs.com /

TIME SENSITIVE: Here’s your invitation to Attend The Best-Kept Secret Challenge: 3 Days to Landing Your Dream Visibility Opportunities with Confidence- This free challenge will teach you the exact first steps to get started—in just one hour a day, March 14th - 16th. https://rv208.isrefer.com/go/challenge/HalaChibani/

Reach out to Hala today to get a free assessment of your business and a growth plan at https://www.nextlevelentrepreneurs.com/FreeResources

You’re an idea generator.
You’re a transformation creator.
You’re a vision maker.
Your work changes lives.

How, then, will you show up for those who truly need the service, the change, you can guide them towards.

A better question might be - how can you show up - with consistency - in such a way that you don’t drain your own energy?

Marketing is what you DO to show up. It’s all the things - branding, messaging, website, social media, networking, email marketing. So. Many. Things!

This week, Jennifer and I explore how those of us who identify as transformation creators can find joy and ease in the ‘things’ that we do to move our business forward.

Takeaways:

Find the marketing activity in your business that brings you joy. (I’m not kidding - there’s something you love to do - it can be that simple) For me, it’s my weekly interview series (this one that you’re learning about today) because my joy is in shining the spotlight on the amazing people I get to meet in this journey and in sharing new tips and strategies with the Rise Above Noise community. It’s a win-win-win. The content I create in this 1/2 hour commitment can then be used for over a dozen pieces of additional content: LinkedIn, Facebook posts, Instagram posts, Pinterest, Email, Blogs…..

VisionMakers are powerful creators who carry the unique combination of being both dreamers and doers. They have huge ideas and, while they can get overwhelmed and stuck like everybody else, they have the ability to move through the resistance and bring their visions to life. We look at some of the things they do that make that possible.
-They're willing to say what they really want (and this often requires some help...)
-They're willing to let go of what everyone's been telling them to do and trust flow (even when it sounds crazy)
-They're willing to look at the truth

Sharing:
When you find the joy in sharing - you to get to be generous with a community that you're building with people who need what you have and may hear it one way or another, and you find that you've given a gift to the world. The people who are already searching for the solution you provide will find you easily.

Joy and Ease.
What can be better than that?

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Jennifer’s 10-Minute Miracle tool: https://aplaceofjoy.com A quick and dirty little tool that you can start using immediately to get you moving in, whatever your big or little vision is.
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Other Resources:

~ Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb
~ Here are the Rise Above Noise Resources. http://www.riseabovenoise.com/goodies
~ Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20
~ Create your Automated Email Welcome Series THIS MONTH. http://www.riseabovenoise.com/done
~~ Rise Above Noise - 5 Pillars https://www.riseabovenoise.com/blog/digital-marketing-roadmap

Jennifer Zwiebel , A Place of Joy
Grab your instant boost of momentum with Jennifer's 10 Minute Miracle guide. http://www.aplaceofjoy.com 

Marketing can feel generous and aligned with the service you provide. Find your joy in sharing to grow your business quickly.

Welcome to this week's Rise Above Noise Spotlight.

 Today our focus is on increasing our marketing energy.

What?  Marketing energy?  What's that, Susan?

 Well, you may have had that energetic reaction when thinking about 'marketing' your business.  A bit of a pull, a drag....

In today's episode, Scott Aksamit and I explore various ways that we, as business owners, can make a commitment to a digital marketing practice that not only attract aligned clients, but also fills us with a sense of joy and purpose so that we will continue the momentum of showing up - over and over and over again - for those who need our products or services.   

Scott tells us: "Marketing stress keeps people from growing their biz.  Remove that roadblock so you can grow fast"

Best Takeaways:

~~ Use FAQs to answer the questions, address the challenges, that your ideal client has. 

~~ Get yourself to the right place emotionally and follow inspiration. 

That's the way your business can actually grow. Now, that's the first step. As you get better at that, then you learn how to systemize it. And that's where your business can scale and grow. And you can actually get more freedom from it, but it's got to start somewhere.

~~  If we're talking about increasing our marketing energy, we want to create something that's sustainable. That gives us joy 

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RESOURCES MENTIONED IN THIS EPISODE :  

~ Using FAQs to attract, engage, and enlighten your ideal clients

~  Join the Rise Above Noise Facebook Group

~ Here are the Rise Above Noise Resources

~ Schedule a free discovery call with Susan

~ Create your Automated Email Welcome Series THIS MONTH

Scott Aksamit: 

~ Law of Attraction Biz.  

~ Join the Law of Attraction for Biz Facebook group: 

Who do you serve?

Identifying your ideal clients can be a challenge. It's scary to narrow your focus, but then again, you cannot possibly serve everyone. In this conversation,

Heather Maguire, Intuitive Medium and Energy Coach, and I talk about how you can define and refine your ideal client avatar. Enjoy the envisioning exercise she shares that you can end up using at any stage of your business to gain clarity and become magnetic to your dream clients. Listen to 'the feels" - If it doesn't "feel" right, even if it checks off all the "shoulds" - Respect your intuition.

At the end of the day, it needs to feel aligned with you. It needs to feel like something you really care about. Then it has all of that positive energy. It has all of that uniqueness to it. -

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RESOURCES FROM THIS EPISODE:

Join the Rise Above Noise Facebook Group: https://bit.ly/riseabovenoise-fb

Grab some free resources: http://www.riseabovenoise.com/goodies

Schedule a free discovery call with Susan: http://bit.ly/rise-clarity-20

Create your Automated Email Welcome Series THIS MONTH. http://www.riseabovenoise.com/done  

Connect with Heather:

Heather Maguire: Unconventional Intuitive: https://unconventionalintuitive.com/

Grab your free guide (your fun ‘Mad Lib” experience to discover the wisdom within you. https://bit.ly/mad-lib-hm

The Rise Above Noise signature road map has, at its foundation, the understanding that marketing is an act of service. 

Digital marketing - your website, social media, interviews, blogs, emails - is simply the vehicle you use to show up - truly show up - so that those you are meant to serve can identify you as the solution to their challenge.

That means that your person needs to, first of all, notice you - remember you - and then, can spend some time learning about you to see if they will then take that 'next step' of hopping on a discovery call or signing up for your emails or workshops.

How to get noticed?

This week's guest, Josh Zepess, has spent a lot of time and energy thinking about this. In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess (The Identity Archaeologist) is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more.

What will we cover in today's chat?

Differentiating yourself/standing out from the crowd. Speaking human - the most powerful and attractive language in the world Being human - destroying the line between business and personal.

 --------- RESOURCES MENTIONED IN THIS EPISODE ----------

Rise Above Noise

Get in Touch with Josh Zeppes

~~ The Identity Archeologist: joshzepess.com/ 

~~ Free 1-on-1 master session to create the unique compelling answer to the question, "What do you do?" - joshzepess.com/wdyd/ 

~~ Free Lighthouse Effect Webinar: joshzepess.com/upcoming-webinars/ 

If you are spreading a message of positivity - if you’re healing people -

WE NEED YOU. NOW MORE THAN EVER.

People are discouraged

Show up - show what’s possible.

You change the world Use your knowledge to inspire people

Challenge yourself to go to the next level with joy.

When you "DO" marketing. You reach people.

Your marketing can be simple. It comes from focusing on one core strategy It’s true that you need to do a few marketing basics:

~ networking
~ a Facebook business page
~ a website
~ an email list

But you also need a driving force for generating clients. A marketing engine. A way to show up consistently that sets you apart from other similar professionals.
This is your core strategy you commit to every day and one that shows you at your best. This is a way to be with other humans that brings you to life and demonstrates your expertise. It’s a healthy growth opportunity for you, where you show up as a leader who makes a difference. It’s also a matter of honoring you and your time constraints.
And it gets you great clients.

Christina says "Give yourself a shot at mastering the marketing tact you're going to do - and make sure you choose a strategy that shows you at your best in your community"

--------------------------------- RESOURCES MENTIONED IN THIS PODOCAST---------------------------------

Join the Rise Above Noise Facebook Group

Grab some goodies

Schedule a free discovery call with Susan

Create your Automated Email Welcome Series THIS MONTH.

---- Find Christina

Take the marketing archetype assessment.

Access her in-depth Intro Course to learn the “3 Secrets to Getting Great Clients By Being You”